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Join us next week for Beverage Innovation 2024! 💡 Register for free here! https://lnkd.in/dCxpwCww Here's just some of the topics we'll discuss: * What's hot in functional drinks, energy drinks and health & wellness? * How do you distinguish 'good' from 'bad' innovation? * How important are celeb endorsements when it comes to brand building? * How do you get investors to invest in your brand?

You might guess that Planters nuts started out as a benefit-free snack to enjoy at a social gathering alongside a beer... However, the 118-year-old brand has actually spoken to energy needs in some capacity since its inception. But today, Planters faces significant competition as the functional food and beverage landscape grows. Our latest article offers a mini case study on the brand and explores the importance of evolving with consumers' health priorities: https://ow.ly/i9bk50SpFvh To understand how both legacy brands and emerging players can cut through the noise to offer consumers meaningful solutions to their health needs, preview our Q3 report: "Health Benefits 2024." https://ow.ly/n9vQ50SpFvj

It's your story and the style you display in serving delicious food that matter most to customers. Pull it together into a powerful brand identity and define your product as it is brought to life through everything you do! #chef #brandingyourself #brandingstrategist #brandingidentity #brandawareness #brandenthusiast #brandingimage #marketingtrends #branddevelopment #brandingideas #brandyourself #brandingstrategy #creativemarketing #brandidentitydevelopment #growthmarketing #marketingdigitals #marketingcoach #brandmarketing #marketingmanagement #buildingbrands #marketingstrategist

To stand out your brand needs to fully embrace ‘being bold.’ Here’s how: Step 1: Be different Step 2: Be authentic Step 3: Be yourself *Watch this quick clip for more context* Want more nuggets of Food & Bev wisdom?! This conversation with Josh Roush ⚡ of Movetic is Part 8 in our multi-part Season 4 all about niche marketing in the food and beverage sector! CHECK OUT THE FULL VIDEO HERE: https://lnkd.in/dr73qGh8 PS: Make sure to subscribe so you don’t miss a thing! John M. Bertino The Agency Guide

Nostalgia is a seductive lair. It will be understandable if many brand executives in the food and beverage industry indulge in misty-eyed reverie about the good old days, when double digits growth was the norm, channels to market straightforward and where slavishly loyal. - - - - #branding #food #beverage #consumers #cps #marketing #marketshare #culture #communities #growth

Helping food brands engage with their target market, make an impression, and sell more products. #foodbranding #foodphotography #foodphotographer #foodmarketing #foodporn #foodies #foodadvertising

Thinking big doesn't mean ignoring the local. Sometimes, the best growth strategy is to start right in your own backyard. Going regional can help food and beverage brands establish a loyal customer base, understand specific market preferences, and build strong community ties. Consumers are increasingly looking for locally-sourced, authentic products, so showing up where they are can make all the difference. Breaking into local markets gives brands the chance to make a real impact and build a foundation for future expansion. It's about creating connections, building trust, and setting the stage for growth To learn more about how we can help your brands, contact us at www.savvy-palate.com #food #beverage #consulting #foodbroker #healthyfoods #consumers #hispanic #retailindustry #shopperloyalty #supermarketnews #retailnews #customerexperience #retailtrends #GoLocal #RegionalMarketing #FoodAndBeverageGrowth #LocalConnections #BrandBuilding #CustomerLoyalty #CommunityFocused #MarketSuccess #FoodAndBeverageBrand #LocallySourced #ThinkBigStartSmall #MarketExpansion #BrandAwareness #HomegrownSuccess #FoodBusinessTip

Industry Insight: Trending Food Niches 🥡 Discover the latest trends in the food industry and how you can leverage them for your brand. 🥑🍩 What’s a food trend you’re excited about? Share below! #FoodTrends #BrandStrategy #MarketInsight #Midjourney

Join us tomorrow for Beverage Innovation 2024! 💡 Register for FREE here! https://lnkd.in/dCxpwCww Here's just some of the topics we'll discuss: * What's hot in #functional drinks, #energy drinks and #health & wellness? * How do you distinguish 'good' from 'bad' #innovation? * How important are celeb endorsements when it comes to #brandbuilding? * How do you get #investors to invest in your brand?

It's not enough for your brand to simply be seen—it has to be felt. Connecting with your audience on a deeper level means understanding their values, needs, and emotions. This connection builds loyalty, and loyalty fuels growth. Want to turn your customers into lifelong fans? Let's make your brand more than just a product on the shelf. It's time to speak directly to your audience. 💬 To learn more about how we can help your brands, contact us at www.savvy-palate.com #food #beverage #consulting #foodbroker #healthyfoods #consumers #hispanic #retailindustry #shopperloyalty #supermarketnews #retailnews #customerexperience #retailtrends #BrandConnection #CustomerLoyalty #SavvyPalate #FoodAndBeverage #BrandBuilding #EmotionalMarketing