Colin Hurd’s Post

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CEO at Mach delivering exceptional solutions in off-highway autonomy, for Ag, Construction, Industrial, Maritime and Defense.

Applying Elon Musk's Engineering Principles of Rocket Building to Autonomous Farm Machinery... As startups and major OEM's alike strive to innovate and scale, the roadmap laid out by Elon Musk for rocket engineering offers some insightful guidelines, particularly for those venturing into autonomous farm machinery. Here’s why Musk’s 5-step engineering protocol is not just for rockets but is a blueprint for any company aiming to disrupt industries: 1. Make the Requirements Less Dumb: Start by simplifying what you need. In autonomous farming, this means stripping back to the essential functionalities required by a singular task. Focus first on the ones that directly enhance productivity and sustainability. 2. Delete and Streamline: Less is more. Evaluate every component of your system—do you really need that extra sensor or module? Does it really have to be 4 wheel steer, electric and autonomous? Streamlining not only cuts costs but also reduces potential points of failure, making initial success easier. 3. Optimize and Simplify: Before scaling or automating, ensure your product design is as simple, efficient and ruggedized as possible. This is crucial in a sector where equipment must operate under varying environmental conditions with minimal supervision. 4. Accelerate Cycle Times: Move quickly to iterate designs based on real-world feedback. Farming technology must adapt rapidly to different geographies, seasons, and environmental conditions. Collide your idea with reality early and often 5. Automate: Finally, automation should enhance your product's efficiency and consistency. If you have done everything else right autonomy becomes one of the most boing aspects of your product because it all just works...especially if you are using Mach's products and infrastructure ;) I think by adopting these principles, startups and OEMs can drive forward with a clear focus, avoid common pitfalls, and set a course for meaningful and scalable innovation. Elon Musk has shown us time and time again that with the right approach, even the sky isn’t the limit. Let's take these learnings from the aerospace and automotive industries and ground them in the reality of agriculture. We're not just building machines; we're cultivating a future. #AgTech #Innovation #AutonomyStrategy #ElonMusk #EngineeringExcellence #FutureFarming

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We’ve learned this from farmers too. Make it simple. The cycle times is super hard without Elon’s money!

I just read his biography and learned a ton- should be required reading for entrepreneurs. I certainly don't agree with everything he's done, but can find the lessons in just about every decision

Dominic Sutton-Vermeulen

Unlocking value for ecosystem benefits in commodity supply chains

8mo

Thanks Colin Hurd - this seems to apply well to SaaS and fintech prod dev as well Isa Watanabe

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