Colette Laxton’s Post

L'Oréal Paris, a global beauty giant, has crafted a powerful brand identity that resonates deeply with women. This infographic reveals the key elements that contribute to the brand's success. Physique: L'Oréal Paris offers a wide range of skincare products tailored to diverse skin types and needs, ensuring that every woman can find the perfect solution. Personality: The brand's advertising campaigns often feature beautiful and confident women, inspiring viewers to embrace their own unique personalities. Relationship: L'Oréal Paris has built a strong relationship with its customers, positioning itself as a trusted beauty partner. Culture: The brand's values of excellence, beauty, innovation, and expertise are evident in every product and campaign. Reflection: L'Oréal Paris leverages its global expertise and affordable pricing to offer women the opportunity to benefit from the latest skincare advancements. Self-Image: By empowering women to feel beautiful and confident, L'Oréal Paris helps them project a positive self-image to the world. This comprehensive approach has solidified L'Oréal Paris' position as a leading beauty brand, inspiring women around the globe to embrace their beauty and potential. Hashtags: #LOrealParis #Beauty #Empowerment #Skincare #SelfCare #Confidence #Women #BeautyProducts #BeautyTips #BeautyGoals #BeautyRoutine #BeautyInspo #BeautyCommunity #BeautyInfluencer #Makeup #Haircare #Fragrance #BeautyLover #BeautyAddict #BeautyTrends #BeautyHack #BeautySecret #BeautyGoals #BeautyInspiration #BeautyMotivation #BeautyTransformation #BeautyJourney #BeautyWorld #BrandStrategy #Marketing #Branding #BrandIdentity #ConsumerBehavior #MarketResearch #BrandAnalysis #BrandManagement #BrandMarketing #BrandPositioning #BrandAwareness #BrandLoyalty #BrandReputation #BrandImage #BrandEquity #BrandValue #BrandVoice #BrandStory #BrandMessaging #BrandExperience #BrandEngagement #BrandCommunity #BrandCulture #BrandValues #BrandMission #BrandVision

What does the acquisition of a U.S. beauty brand by an Asian giant mean for the global skincare market? China's S'Young Group has recently acquired RéVive Skincare, a premium U.S. beauty brand, as it continues to strengthen its international portfolio. This strategic move highlights the growing influence of Asian companies in the global beauty industry and signals a shift towards a more interconnected and competitive market. How will this impact consumer preferences and brand strategies worldwide? Let’s discuss the implications of this acquisition! Share your thoughts below.

Looking for the right investor to take Alicia Kite Shapewear to the next level! For over 40 years, I’ve dedicated my career to helping women not only look good but feel good. After working with hundreds of women and witnessing how changes in their bodies affect their confidence, I was determined to create something that would make a real difference. That’s why I developed my patented shapewear—unlike anything else on the market. It’s more than just a garment. It’s designed to help women feel great from the inside out, and the results have been extraordinary. The feedback from women who wear my shapewear has been heartwarming—they’re rediscovering their confidence, falling in love with clothes again, and most importantly, with themselves. I’m now ready to scale this brand and share this incredible product with the world. If you’re an investor looking for a unique opportunity to be part of a brand that is set to revolutionize shapewear, let’s connect! Exciting times are ahead—let’s make women everywhere feel unstoppable. DM me for more information. #Shapewear #InvestorOpportunity #WomenEmpowerment #ConfidenceBoost

A product isn't a product— it's an advertisement for your brand. So how do you maximize its impact? 💰 Developing products is expensive and exhausting. It demands an enormous amount of resources. You've GOT to get the most out of it. Here's how: 🌍 Think of a new product or range as its own world within the universe of your brand. It's the latest chapter in an ongoing saga, but it can live for a long time and continue to be a major workhorse if you endow it with a #productstory that sticks. One brand that does this well is #Kérastase (#cblackclients). Since I've been working with this brand, it has completely transformed itself from a French heritage #luxurybrand to a modern cultural force, one product launch at a time. 💆♀️The trajectory began in 2019 with the Blond Absolu, a breakthrough range that mapped the story of care for bleached hair onto the rising desire for individuality, diversity and daring. "You dare, we care," originally the product tagline, became the entire brand ethos as Kérastase aligned itself with women's empowerment and global inclusivity. 🧴In 2021, the brand launched Curl Manifesto, a range that revolutionized curl care with that same message of diversity and empowerment, with the Kérastase-classic addition of the professional luxury experience. By then, Kérastase was a cultural brand with its hands deep in the politics of hair. It was a long-term strategy, a risk that paid off—engineered almost entirely through its product stories. For each drop, I helped build a powerful verbal world that would let the product range live on and on, magnifying and reverberating the brand's transformational message throughout its various chapters. 💪 That includes Kerastase's latest major launch, Premiere, which is all about strong hair—and strong women. And the story continues... _____ Do you have a big drop coming up that needs a verbal world for it to live in? DM me and I'll create one for you. ✨ . . .

Kylie Cosmetics: Beauty + Business Coty acquired a 51% stake in Kylie Cosmetics for $600 million in 2019. Lets analyse thier deck: Problem: Kylie Cosmetics, a rapidly growing beauty brand, lacked the infrastructure and resources to keep pace with its own success, limiting global expansion and diversification. Solution: A strategic partnership with Coty, a leading beauty conglomerate, provided the resources and expertise to propel Kylie Cosmetics to the next level. Market Opportunity: The global cosmetics industry is booming, with a growing demand for high-quality, on-trend makeup. Target Customers: Kylie Cosmetics targets young, tech-savvy beauty enthusiasts who value innovation, celebrity influence, and social media engagement. Product: Kylie Cosmetics offers a wide range of high-quality makeup products, including lip kits, eyeshadow palettes, blushes, highlighters, and more. In 2021, the brand relaunched with a focus on clean and vegan formulas. Key Differentiators: Celebrity Power: Founded by Kylie Jenner, the brand leverages her massive social media following and celebrity status. Trend-Driven Products: Kylie Cosmetics is known for staying ahead of the curve with innovative and trendy makeup looks. Direct-to-Consumer Model: The brand originally focused on online sales, creating a strong digital presence. The Coty partnership provided Kylie Cosmetics with: Global expansion opportunities Manufacturing and distribution expertise Call to Action: Partner with Kylie Cosmetics to tap into a loyal customer base and leverage the power of social media influence in the ever-growing beauty market. ** (Disclaimer: This is a 2019 pitch deck summary and may not reflect the latest information about Kylie Cosmetics or Coty.) What are your thoughts on the future of the beauty industry? #kyliecosmetics #coty #beautyindustry #pitchdeck #startup

Investors weigh in on the future of beauty. This session from our recent West Coast Global Beauty and Fashion Tech Forum explored the investment landscape of hyper-personalization in beauty detailing the exciting opportunities in the space. Watch the full replay to hear an investor perspective on how hyper-personalization is transforming the way we approach beauty: https://lnkd.in/dkH2Svjd

If you're interested in how women shop fashion and beauty - the key trends, moments of need and how you can play a positive role - then you NEED to get yourself signed up to our next webinar. We have a vibrant Style & Beauty community who come to share recommendations with each other, often answering recurrent questions like "what to wear?' "do you know where i can buy...?" "which products is better for X?" This makes the conversation (over 350 thousand posts in L12M) incredibly brand and product focused, which is why: - 1 in 2 posts on Style & Beauty contain the mention of or link to a product - Our brands dashboard detected over 25 thousand individual brands mentioned by our users. The webinar in at 11am on Tues 16th Oct - we'd love to see you there. Sign up here: https://lnkd.in/eab85uGS

How we transformed a local fashion brand’s social media presence from invisible to influential! Swipe to see the magic in action. Ready for results like this? Let’s talk. #ClientSuccess #SocialMediaResults #DigitalGrowth

Marching into spring like a fashion boss 💃 In March, fashion businesses ideas can include showcasing spring collections, sharing spring style with powerful women in the industry, sharing behind-the-scenes footage, and discussing trend forecasts. By being creative and strategic on social media, businesses can connect with their audience and strengthen their brand presence in the competitive fashion world. Don't miss out on these must-have March posts ideas for your fashion business! SAVE it!📌 #DigitalMarketingCompany #DigitalMarketingServices #DigitalMarketingService #DigitalMarketingSolutions #DigitalMarketingBusiness #DigitalMarketingExperts #DigitalMarketingService #WebDevelopmentServices #WebDesignServices #WebDesignService #AppDevelopment #AppDesign #eCommerceWebsite #eCommerceWebsiteDesign #eCommerceWebsiteDevelopment #SearchEngineOptimization #SearchEngineOptimizationServices #SocialMediaMarketingServices #SocialMediaMarketingStrategy #BrandingServices #EmailMarketingCampaigns #InfluencerMarketing #Outsourcing #OutsourcingServices #OutsourcingSolutions #OutsourcingCompany #IToutsourcing #MarketingOutsourcing

THE $14 TRILLION MARKET FASHION HAS IGNORED... UNTIL NOW For decades, the fashion industry has celebrated youth at the expense of everyone else. But tides are turning… According to the newly released The State of Fashion 2025 Report by The Business of Fashion & McKinsey & Company THE SILVER GENERATION  is a force that brands can no longer afford to ignore. “Brands that engage these previously overlooked shoppers while creating INTER-GENERATIONAL APPEAL will unlock incremental growth.” 👉 By 2025, people over 50 will account for: • 48% of incremental global spending growth • 72% of wealth in the U.S. • A 38% share of China’s population “The Silver Generation” isn’t just growing—they’re THRIVING. They have disposable income, they’re more active and style-conscious than ever, and unlike younger, trend-chasing shoppers, they inherently SHOP MORE SUSTAINABLY, prioritising: ✨ Functionality over fleeting fads ✨ Timeless design over throwaway trends ✨ Value-driven brands over price-driven brands When I entered the fashion world, I was shocked by how women over a certain age were ERASED from campaigns and design decisions, and pretty much had to choose between: 😳 Frumpy “age-appropriate” looks 😳 Uncomfortable Fast fashion aimed at Gen Z But women really don’t need separate style categories for different ages. We need BETTER representation, design inclusivity, and effortless style for EVERY stage of life. At As We Are Now, we believe the opportunity for inter-generational fashion is massive. 🖤 This isn’t just about numbers—it’s about true empowerment and redefining “style” to include ALL women. ⋅⋅⋅⋅⋅ I am Anette Miwa Dimmen, founder of As We Are Now. Join me in building a more future forward and planet & women friendly fashion industry. #entrepreneurship #circularfashion #womenentrepreneurship #businessdisruption