You probably heard about BeyondTrust acquiring Entitle for ~$150 million. Here's the part you may not have heard: Co-founder Ron Nissim called his shot about IGA converging with PAM just over a year ago. I had the opportunity to interview Ron last year right before Entitle came out of stealth. One of the topics we talked about was the convergence of IGA and PAM use cases. At the time, he had a theory: "I have a theory that IGA and PAM are converging in the cloud. What's essentially been happening to us is that we've been solving a lot of [PAM] use cases. We can provide a lot of the things that customers need from PAM, like just-in-time, temporary access management." He may not have fully realized it then, but his theory was totally right. This early insight ended up being one of the main strategic drivers for BeyondTrust's acquisition of Entitle. Congratulations to the Entitle team! ___ Thanks again to Elizabeth Safran and Dean Pe’er for making this interview happen. The full discussion from February 2023 is available on my website if you want to revisit Entitle's journey from launch to acquisition.
Cedric Charpenet
8mo
That insight paid off big time for Entitle. Smart move indeed.
Marketing Executive, 5 exits, ex-Cisco, EY Alumni
8moCole Grolmus, I would go one-step further to say that IGA, PAM and IAM are merging into Identity Security Posture Management (ISPM).