Cody Wittick’s Post

Make sure your retail media investments are working as hard as you are! Identify Retail Media complexities that can impact your profitability, while learning practical strategies for balancing spend, optimizing Ad placements, and leveraging data to enhance your ROI in today’s MindgruveMacarta blog. https://bit.ly/3XUvVVr #RetailMedia #eCommerceMarketing

When you truly are able to understand your margins on products after ad spend then you can make moves to ensure your profitability on ad spend looks like this. 916% improvement in Net Profit on Ad Spend. This is the difference of collecting 2 weeks of initial data, taking action and then reviewing the effect 2 weeks after - insights gathered only from using Profit Peak!

Not sure which metrics matter most in your pMax campaigns? It's easy to get overwhelmed by data, but focusing on the right metrics can make all the difference. ➡️ Impressions: How many times your ad is shown. ➡️ Click-Through Rate (CTR): Percentage of users who click on your ad. ➡️ Conversion Rate: Percentage of users who complete a desired action. ➡️ Cost Per Acquisition (CPA): Average cost of acquiring a customer. ➡️ Return on Ad Spend (ROAS): Revenue generated for every dollar spent. ➡️ Engagement Rate: How users interact with your ad (likes, shares, comments). Why should you learn how to track the right metrics? Tracking the right metrics will allow you to better understand how well your campaign is performing, find areas to improve, and use data to make decisions that can significantly increase your ROI. What metrics have you found most valuable in your pMax campaigns?

The vast majority of brand and agency marketers use Excel or Google Sheets to manage media planning. Realistically, today’s media landscape demands a more robust (and certainly more convenient) solution. Last June saw the launch of Guideline Planning, a centralized planning management solution that allows advertiser and agency clients to plan, allocate, visualize, analyze, and optimize their media plans ... ... All in one place. Ditch the incessant spreadsheets and planning headaches for a platform that gives you all the insights necessary to create a killer media plan, not only enabling you to better understand and accurately allocate dollars but also to do so effectively and efficiently. https://hubs.la/Q02JYhWQ0 #GuidelinePlanning #MediaPlanning #MediaPlanners #MediaPlan #AdvertisingSpend

Misconceptions about revenue leakage can cost your business thousands of dollars. 💵 It's time to tackle the real culprit: 𝐥𝐞𝐚𝐤𝐲 𝐚𝐝𝐬 𝐚𝐧𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 👉 Conduct regular monitoring to identify ad leakage  👉 Set real-time alerts to fix it in on time 👉 Analyse the root cause to stop ad spend wastage But, manual checks can take forever—that’s why you need Out Of The Blue™. How often do you monitor your ad performance and manage your ad Spends? #ecommercegrowth #revenueleakage

Track your ad spend against performance metrics regularly. This will help you identify what’s working and what needs adjustment.

Hey! It’s Philip McKay, Customer Success Manager, sharing some BIG product updates 🚀 We’ve rolled out a ton of exciting updates to our Population Simulator, including enhancements to MMM! ✅ Synergy Rankings: See your best-performing channel pairings ranked for maximum ROI. ✅ Sales Forecast Growth Slider: Set and tweak annual growth rates effortlessly. ✅ AdStock Confidence Control: Apply your expertise to refine how ad impact is modeled. ✅ Budgeting Made Easy: Simple forms for quick planning or advanced options for full control. ✅ Media Curves Toggle: Switch between Total ROAS and Marginal ROAS views to optimize spend. ✅ Time to Impact in Days: Detailed media impact timelines for faster insights. ✅ Revamped OOH Vendor View: Streamlined search and filters for better outdoor campaign planning. Want to dive deeper into a specific feature? Check out the full article for all the details. [Link in comments] #MarketingIntelligence #MMM #ArimaUpdates

Ready to transform your media spend into real, measurable impact? With Smartly’s Cross-Channel Predictive Budget Allocation (PBA), budget fluidity becomes the game-changer for effective cross-channel marketing. Dive into our latest blog, where we break down the 3 key steps to activate fluid budgets: 🔍 Learn: Define your KPIs—PBA learns from your unique data, aligning with your goals for tailored optimization. ⚡ Accelerate: Activate intelligent, real-time budget reallocations to drive performance. 🏆 Win, Consistently: Experience optimized ads and consistent campaign success without the manual workload. Get ready to optimize your ad spend with agility and insight: https://lnkd.in/db_NkJzN

📊 𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄? As of July 2024, a significant 69% of US agency and marketing decision-makers determine the success of retail media campaigns through ROAS or incremental ROAS! But there's more—68% of these decision-makers express that if they witness a higher ROI compared to other advertising avenues, they're more likely to invest heavily in future retail media. 𝗠𝗼𝘃𝗶𝗻𝗴 𝗳𝗮𝘀𝘁: US retail media ad expenditure is expected to jump 26.0% this year, adding up to a massive $54.48 billion! Keep up with the curve of this booming industry and ensure your ad spend is hitting its mark 🎯. #Smart1Marketing #AdSpend #MarketingMetrics #RetailMediaAdSpend

📊 𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄? As of July 2024, a significant 69% of US agency and marketing decision-makers determine the success of retail media campaigns through ROAS or incremental ROAS! But there's more—68% of these decision-makers express that if they witness a higher ROI compared to other advertising avenues, they're more likely to invest heavily in future retail media. 𝗠𝗼𝘃𝗶𝗻𝗴 𝗳𝗮𝘀𝘁: US retail media ad expenditure is expected to jump 26.0% this year, adding up to a massive $54.48 billion! Keep up with the curve of this booming industry and ensure your ad spend is hitting its mark 🎯. #Smart1Marketing #AdSpend #MarketingMetrics #RetailMediaAdSpend