Cody Sovis’ Post

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B2B - Digital Marketing - Local SEO - Bikes

Putting all of your paid budget on display tends to drive vanity metrics. Site sessions double or triple, but engagement and conversions nosedive. After some consulting this week, I figured it was a good time to put this much-needed blog together. Display ads very rarely meet the needs of niche service businesses. But that doesn't mean they can't be a part of a dynamic strategy; check out this quick explainer. #SupportSmallBusiness #TCMI #TraverseCity #PPC #DigitalMarketing

Search Ads vs. Display Ads: Which Makes Sense For You? — Sovis Media

Search Ads vs. Display Ads: Which Makes Sense For You? — Sovis Media

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