Code and Reality’s Post

Transcript

Do you know how much Pepsi paid for this logo redesigned $1 million. You think that's crazy? How much do you think BBC paid for this logo redesign? $1.8 million. You have probably never heard of this brand. Can you guess how much they paid for their logo redesign, $100 million. Now you understand the dynamic here. Take a wild guess. What did this logo cost the company? They paid $1.28 billion. B billion. This is how much brands are ready to pay for logos. Why? Simply because the logo is an investment, not an expense. A logo is more than just a symbol. It's the face of the brand, the first impression, and a key component of the brand's identity. Invest in your brand.