Daniel Moses’ Post

As a health and wellness enthusiast helping people navigate their own fitness journeys later in life, Jill Beck (Consor) needed to define a new model that didn’t yet exist in the youth-obsessed wellness industry. Beyond describing her innovative approach to aging with grace and purpose, she also needed a name — something that personifies the brand and its goal of helping the 40+ crowd go the distance. Jill hired me to name her business, craft a tagline that pinpoints her mission and build her brand from scratch. The result is Go Long, a wellness concierge for the sandwich generation, providing a curated community and focused support while matching people to the right workout aligned with their life and their goals. To learn more about this project, check out the case study (link in comments). __________________________________________________________________ ✍️Let's tell your story (so you can stand out) 🔉 Want to get noticed in your industry, company or category — for all the right reasons? Telling your story is what I do best. DM me to get started. ✒️ Need a speaker or workshop facilitator for your company or professional organization? I speak about Personal(ity) Branding, Mastering your Introduction or Elevator Pitch and How to Lure people in with your LinkedIn. DM me to book. 🔔 Do like Anita Ward and “ring my bell” to make sure you never miss a tip or bon mot from me. ⬆️ #PersonalityBrand #CaseStudy #GoLong

🔄 Time to Share! Hey fitness folk, following on from a great Elevate conference last week, here at ReferAll we'd like to share some tops tips for partnership working approaches between health and leisure that we've gathered over the years. Our friendly expert team loves to work closely with each customer, their teams, and commissioners right from the start, focusing on what we call "pain-points" discovery. This gives us a wealth of knowledge, along with our own experience of exercise & health referral delivery, to share with our industry. We've managed to condense the information into 5 Key Tips - no easy feat! Although the health & wellbeing landscape is evolving, fundamentally the principles are the same. Without further ado, let's dive into sharing - and shouting about - our learnings that can help to shape collaborative partnerships between leisure and healthcare. 💡Tip 1 Identify common goals: Leisure trusts, fitness centres and healthcare professionals & CCG's both have a vested interest in promoting health and wellbeing in the community. By identifying common goals, you can work together to develop programmes and initiatives that benefit both organisations. Throughout these posts, don't hesitate to share your experiences of the tip topic... Can't wait for all 5 top tips? Access the link in the comments below ⬇️ #HealthReferral #Partnerships #ExerciseReferral

1,000 True Fans! "1,000 True Fans" is an essay by Kevin Kelly that suggests a creator can make a sustainable living by cultivating a dedicated fan base. Kelly argues that instead of reaching millions, creators should aim to cultivate 1,000 true fans willing to support them with a yearly income. These true fans are passionate about the creator's work and willing to buy everything they produce. By building a direct relationship with their fans, creators can bypass traditional gatekeepers and achieve creative independence. Kelly's essay has become a cornerstone for many creators, encouraging them to focus on building deep connections with their audience rather than chasing mass appeal. Let's consider an example of a trainer, coach, and business owner applying the concept of "1,000 True Fans": Samantha is a fitness trainer and life coach who runs her wellness business. She has a dedicated following of 1,000 true fans who value her expertise and guidance in achieving their health and wellness goals. These true fans attend Samantha's fitness classes and coaching sessions and refer their friends and family to her business. They appreciate Samantha's personalized approach and her positive impact on their lives. Samantha offers exclusive workshops, online courses, and one-on-one coaching sessions to deepen her relationship with her faithful fans. She also regularly shares valuable content on social media and her blog to inspire and educate her audience. Through her 1,000 true fans, Samantha maintains a thriving wellness business. She doesn't need traditional advertising or marketing strategies to attract clients. Instead, she focuses on providing exceptional value and building meaningful connections with her audience. By nurturing her faithful fans, Samantha can make a meaningful difference in the lives of others while building a successful and sustainable business in the wellness industry. In summary, the "1,000 True Fans" concept underscores the significance of nurturing a committed and loyal following, irrespective of your profession or business. By prioritizing the development of deep connections with a core group of fans or customers who genuinely appreciate your offerings, you can establish a sustainable and rewarding career or business that isn't dependent on widespread popularity or conventional marketing methods. Consistently delivering value, genuinely engaging with your audience, and fostering these relationships over time are essential aspects of this approach. #TrueFans #CommunityBuilding #AudienceEngagement #SustainableSuccess #AuthenticConnections

You have a vibrant neighborhood with the following features: Many young professionals aged 25-35. Several fitness enthusiasts who enjoy outdoor activities. A popular park that’s always full of joggers and families. You want to start a new business in this neighborhood. Which option would be the best fit from a marketing perspective? A) A healthy smoothie bar B) A yoga studio What would you pick and why? Comment first!(ANSWER) . . . Most people might choose the yoga studio,... But let’s break down each option: Option A: A healthy smoothie bar Pros: Immediate Appeal: Quick and healthy refreshments are popular with fitness enthusiasts. Convenient Location: Being near the park can attract joggers and families looking for a healthy treat. Trendy Market: Rising trend in health and wellness boosts demand for nutritious options. Cons: Seasonal Business: May see a drop in customers during colder months. Competition: Might face competition from other health food vendors. Option B: A yoga studioPros: Steady Demand: Regular classes can ensure a consistent flow of customers. Community Building: Can create a tight-knit community of like-minded individuals. Diverse Offerings: Can offer various types of yoga and wellness workshops. Cons: High Startup Costs: Requires investment in space, equipment, and qualified instructors. Limited Space: Class sizes are limited by studio space, affecting revenue. Which option would you choose and why? Share your thoughts! #marketing #business #challenge

Building a Strong Connection with Your Wellness & Fitness Audience 🤝 Building a genuine relationship with your audience is key in the wellness and fitness space. It's about more than just selling products or services; it's about creating a community that trusts and values your expertise. Here are some proven tactics that have worked wonders for many in our industry: - Share Your Journey 📖: Be open about your own fitness struggles and successes. Post before-and-after photos, talk about setbacks, and celebrate milestones. - Host Q&A Sessions 🎙️: Go live on Instagram or host a Twitter Space. Answer questions in real-time to show you're accessible and knowledgeable. - Create a Private Facebook Group 👥: Build an exclusive community where members can support each other and receive personalized advice. - Send Personalized Video Messages 📹: Use tools like Bonjoro to send short, personalized videos to new subscribers or customers, adding a human touch. - Showcase Client Transformations 🏆: With permission, share your clients' success stories to motivate others and demonstrate the real impact of your work. - Offer Free Workshops or Webinars 🖥️: Provide value upfront with free educational content to position yourself as an expert and build trust. - Engage in Comments 💬: Respond to comments on your social media and blog posts. Show that you're listening and care about your audience. - Behind-the-Scenes Content 🎬: Share snippets of your daily routine or how you prep for client sessions to help your audience feel more connected to you. - User-Generated Content Campaigns 📸: Encourage followers to share their progress using your branded hashtag. Repost and engage with their content. - Conduct Surveys 📊: Ask your audience what they want to see from you. It shows you value their input and helps tailor your offerings. Remember, building relationships takes time and consistency. Focus on providing value and being genuinely helpful. Your audience will appreciate it. #wellness #fitness #buldingrelationships #business

Olympics Watch Parties Can watching sports with friends or co-workers boost mental health + wellbeing? Research suggests that the feel-good effects of sporting events may last far longer than the final whistle. Experts believe that watching sports can alter parts of the brain linked to reward...increasing happiness, boosting mood + wellbeing. Being a sports fan connects you to a community. Athletes can inspire personal fitness, participation in certain sports, or re-ignite a love of movement + activity. The excitement from watching sports can provide an escape, helping to boost mood + lower stress levels. Lastly, fans of winning teams feel elevated self-esteem two days following a game. When your team succeeds, the connection fans feel in a shared victory creates a sense of pride. Is it time to schedule end of day Olympic Watch Parties? Read more: https://lnkd.in/gNPDtE2U

🌟 Join the Wellness Olympics Challenge! 🌟 Hey everyone! In case you missed it, I am hosting a fun and fabulous Wellness Olympics Challenge Bonus Week in my Facebook group! 🎉 If you're a busy, goal-oriented professional/entrepreneurial woman looking to boost your health, have fun, and engage in a supportive community, this is for you! 🏅 What to Expect: • Daily Activities: From yoga in the garden to a Bastille Day-inspired dance cardio session, each day brings something new and exciting! • Healthy Habits: Learn and adopt small, sustainable habits that will make a big difference in your overall well-being. 💼 Benefits for Professional Women: • Increased Energy: Fuel your busy workdays with activities designed to boost your energy and productivity. • Stress Relief: Incorporate mindful practices to help manage stress and maintain a balanced life. • Community Support: Connect with other like-minded professional women who understand the challenges of balancing career and health. 🎁 Amazing Prizes: • 🥇 1st prize: Mindful Nourishment - 30 Days to a Healthier You ($200 value) • 🥈 2nd prize: Smart Start Mini Online Coaching (2 weeks) ($180 value) • 🥉 3rd prize: One-on-one coaching/wellness strategy session ($130 value) 📊 Point Tallies: • 1 point for daily participation and commenting on others' posts. • 2 points for each completed Wellness Olympics Guide. • 7 points for each invitee that joins our community! This is a fantastic opportunity to prioritize your health in a fun, engaging way. Whether you're looking to improve your fitness, learn new habits, or just join a community of like-minded professionals, there's something for everyone. Ready to join the fun? Click the link below or send me a message to get started. Let's get moving and be an Olympian for our health and wellness 🌞💪 #WellnessOlympics #Health #Fitness #ProfessionalWomen #HealthyHabits #JoinUs

More Than Just a Game: Man City x Feel Good Club Collab is a VIBE Let's be honest, everyone gets sucked into those "Monday Motivation" posts on Instagram, right? Well, the other day, something even cooler caught my eye – a sweet collab between Manchester City and Feel Good Club! This week's installment of Sunday Evening Reminders from Manchester-based Feel Good Club (469k followers on Instagram and "on a mission to make you feel good!") came from Man City players and the post promised a series of content and events that highlight how football can help physical and mental wellbeing. This isn't your typical sports partnership. This one's all about spreading good vibes and showing how football can boost your mood and body. Talk about a win-win! Here's what makes it awesome: Free "Feel Good Football" sessions: No experience needed, just come and have some fun playing the beautiful game and get a sweat in! Manchester Derby Meetup: Feeling intimidated about your first City match? Feel Good Club is hosting a group of 100 fans for a friendly and welcoming atmosphere. International Women's Day Event: Hear from current and former Man City players and staff about their experiences in football, mental health, and the power of sports. FUN CONTENT: Made-me-stop-scrolling, fresh CONTENT! Why did I love this so much? 🪷 It's unique:  This collab is fresh, engaging, and unexpected. 🪷 It welcomes everyone: Whether you're a seasoned supporter or haven't kicked a ball in years, there's something for you. 🪷 It promotes well-being: They're not just pushing merch, they're reminding us that sports can be good for our minds and bodies. Listen, sports fandoms can be intimidating, but sports are for everyone. This is a fantastic example of how sports teams can use their platform for good. Manchester City and Feel Good Club are teaming up to create a positive impact and build a stronger, happier community. Check it out for yourself: https://lnkd.in/dCaiWs2a #FeelGoodCity #ManCity #MentalHealthAwareness #SportsForGood Feel Good Club #SportsBiz #SportsMarketing