Carrolee Moore Consulting Group’s Post

Its about that one person and putting yourself in their shoes. Great marketing is about identifying, getting to know, and putting yourself in the shoes of that one person that will get the most value out of your product or service. You may have multiple customer segments or personas but you need to narrow each of them down to an audience of one. Don’t look at them as just a number or character or persona but a real person. A real person like you with a family, unique experiences, goals and ambitions. So when you sit to write that blog article, record that podcast, plan that webinar or re-write your website copy, put yourself in the shoes of that one person and create for them. By so doing, you greatly increase the likelihood of creating marketing content that resonates with them and gets them interested in your product or service. Empathy is the hallmark of great marketing. Have a great week, everyone!

Read This Before You Jump On The Latest Marketing Trend! It's A 2 Minute Read But It Will Save You A Lot Of Money And Resource…. Feeling the pressure to be everywhere online? Podcasts, TikToks, Threads, and posting endless video content... I used to feel like that too. I thought I had to be everywhere to become visible to my target audience, but here is the SHOCKING truth.. You don't. Your business doesn't NEED all the bells and whistles. Instead.. 🚀 Focus on optimizing what you already have! Get the most out of your existing channels before jumping on the latest trend. Here is why: ☑️Strong foundation first: A solid strategy and clear messaging are key across all platforms. ☑️Quality over quantity: Don't spread yourself thin. Master a few channels for maximum impact. ☑️Know your audience: What platforms do they frequent? Tailor your content accordingly. Let's chat! What are you struggling with most in your current marketing efforts?

Want to learn how to Simplify Your Marketing? My business friend, Bianca Smith, MBA, just launched Simplified Marketing Services. Her podcast is all about simplified marketing strategies for financial professionals. Not a financial professional? No worries, this podcast can be applied to you as well if you want bite-size marketing tips you can take action on. Bianca is keeping it real about the ups and downs of this entrepreneurial rollercoaster while giving you marketing strategies, ways to humanize your brand content through storytelling, and work-life integration tips that will help you on your entrepreneurial journey. Listen on Apple Podcast, Spotify, and wherever else podcasts are available. https://lnkd.in/gAWAeA-P . . . #simplifiedmarketingpodcast #marketingpodcast #simplifyourmarketing #financialprofessionals #financialmarketing

We often get caught up in the latest marketing trends and tactics to stay relevant. One marketing strategy that remains incredibly effective but is often overlooked is service. And service is two-fold. Ask yourself these questions: How can my content, newsletters, podcasts, case studies (etc.) serve current and potential clients? How can I continue to provide excellent service to my current clients? In the end, marketing isn't just about promoting your products or services —it's about creating meaningful relationships with your current and potential clients. By prioritising service, you're not only building a loyal customer base but also setting the foundation for sustainable growth. 💪✨ #MarketingStrategy #CustomerService #BrandLoyalty #CustomerExperience #BusinessGrowth

In the great debate of quantity or quality in content the unfortunate truth is neither matter if your promotion of them sucks. Perfection in content is still a big enemy. Five B pieces of content out in the market will likely get you better results than one A+ piece. And NONE will get you anything without promotion, where your AUDIENCE will tell you what is good. When's the last time you saw someone promote a podcast episode two months after it aired - even though the content is evergreen? Why do we do this? B2B marketing is stuck in a cycle of production and then biffs the promotion. New article? Great, here's a LinkedIn post announcing it. ... that ... is ... all. A single post. No tying it into a news story that breaks four weeks later. No linking it when a prospect grips about the topic on X. No actual enablement of the content. I was asked a few weeks ago, "Why?" And ... um, I had no answer. I couldn't actually rationalize WHY we do this. Why do we do this? Why?!

There's no excuse not to use video in your marketing strategy anymore. The platforms and algorithms all prioritize it. And the tools to create, edit, and atomize video are too easy. Trust me, I hated it at first, but thanks to partners like Share Your Genius and solutions like Goldcast, video is now at the core of our content strategy. The good news is that marketing teams don't need to pivot or make a major investment. They can take their current content strategy, which likely includes podcasts and events, and turn it into video. This becomes the drumbeat Lindsay McGuire talked about in a fresh episode of The Content Cocktail Hour. Check out the clip below (VIDEO!) and the full episode in the comments.

🎧🎧🎧IT'S TIME TO LOCK IN YOUR MID-YEAR MARKETING STRATEGY! Listen to 10 mins of free podcast advice on how to do it: bit.ly/3SLyRC5 Because fewer of your competitors are doing it, your marketing efforts during an economic downturn can help capture larger market share. That’s according to Christopher Melotti, Founder and CEO of Melotti Content Media. Rather than cutting marketing budgets, he says, businesses should audit and reassess their strategies to identify and eliminate inefficiencies. High-quality, personalised content that demonstrates expertise is more effective than generic, shallow content, especially in building credibility and attracting clients. #bedaily #soundcartel

One of the most powerful online marketing strategies we implement for Visionary clients (and for own marketing engine!) is to show highly specific, longform content to CURRENT CUSTOMERS. Why is it so powerful? Because, current customers: 🧿 WANT more services, but they aren't aware you can provide them 🧿 don't require selling effort 🧿 don't require onboarding effort Plus, they receive significantly more value from your services than a new customer that needs to be delivered from scratch. At Visionary, we call this: "Layer 4 Marketing". 📹 CLIP:" The ABM Voice Podcast" with @Abhishek Ekbote

One of the most powerful online marketing strategies we implement for Visionary clients (and for own marketing engine!) is to show highly specific, longform content to CURRENT CUSTOMERS. Why is it so powerful? Because, current customers: 🧿 WANT more services, but they aren't aware you can provide them 🧿 don't require selling effort 🧿 don't require onboarding effort Plus, they receive significantly more value from your services than a new customer that needs to be delivered from scratch. At Visionary, we call this: "Layer 4 Marketing". 📹 CLIP:" The ABM Voice Podcast" with @Abhishek Ekbote

Marketing should be looked at as a business function that supports and influences revenue. But most folks try to measure every piece of marketing to justify the cost. Some marketing strategies are designed to create demand. While others are designed to push your brand forward. Hard to measure 10 posts on social media. But, easy to measure a well-thought-out and executed social media marketing strategy over 3 to 6 months. Hard to measure 5 blog posts. But, easy to measure a multi-prong approach of a Content Marketing strategy over 12 months. The same goes for branding strategies too. Getting earned media (news coverage) doesn't necessarily impact direct revenue, but it establishes your company as trustworthy. (Replace earned media with speaking opportunities, podcasts, business reviews, etc.) Future customers do their research. And, if they find a piece of your company being on the news, podcast, event, etc that typically influences buying decisions. #marketing #brand #marketingstrategy