Are You Tracking the Right Numbers? 📊 "Slice & Dice Ecom" brings you: KPIs You Should Be Focusing On This week, we’re focusing on the metrics that truly drive eCommerce success. Tune in to learn: - Essential KPIs every eCommerce Google Ads campaign needs - The ROAS lowdown: Why it matters and how to calculate it - Conversion tracking pitfalls and how to avoid them - Cracking the Quality Score code for better performance - Syncing Google Analytics and Google Ads for higher ROAS - Attribution models demystified - Common KPI tracking mistakes and how to fix them Don't let vanity metrics fool you. Get the insights you need to measure what really counts. Listen now and start making data-driven decisions that boost your bottom line! #sliceanddiceecom https://lnkd.in/e6KSpJ9Y
ClickSlice - eCommerce SEO Agency’s Post
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Are You Tracking the Right Numbers? 📊 "Slice & Dice Ecom" brings you: KPIs You Should Be Focusing On This week, we’re focusing on the metrics that truly drive eCommerce success. Tune in to learn: - Essential KPIs every eCommerce Google Ads campaign needs - The ROAS lowdown: Why it matters and how to calculate it - Conversion tracking pitfalls and how to avoid them - Cracking the Quality Score code for better performance - Syncing Google Analytics and Google Ads for higher ROAS - Attribution models demystified - Common KPI tracking mistakes and how to fix them Don't let vanity metrics fool you. Get the insights you need to measure what really counts. Listen now and start making data-driven decisions that boost your bottom line! #SliceAndDiceEcom https://lnkd.in/eqW3WFmY
KPIs You Should Be Focusing On | Slice & Dice Ecom Podcast
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the https://lnkd.in/ewdDQZGQ from google is crazy. you can upload your website and it can generate a podcast about it eg, https://lnkd.in/exxbFWxR Adriaan Dekker One use case is to just give it your landing page, generate podcast and see if it reflects what you think it should.
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Helping mid-size manufacturers and distributors to successfully achieve their digital transformation initiatives resulting in cost reductions of 20% and revenue improvement of 15%
🌟 Delving into the world of measurement and data-driven marketing with insights from Ben Salmon on the latest podcast episode. 📈 Learn how to navigate the realms of paid search, conversion rates, and integrating online and offline data seamlessly. 🔍 Discover the secrets to building a culture of measurement within your organization, a vital element in today's data-centric landscape. 📚 Like deciphering numbers in a complex puzzle, understanding what to measure and how can be a key to unlocking success in the digital realm. 🌱 Embrace the challenge of measurement as a garden of possibilities, where nurturing the right metrics can lead to flourishing growth in your digital business. https://lnkd.in/eGyFYxQW
Making Marketing Numbers Make Sense | Target Internet
targetinternet.com
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🤔 Are you measuring your marketing efforts effectively? Join the conversation sparked by Ben Salmon from We Are Crank on paid search, conversion rates, and the fusion of online and offline data. ➡️ Dive into the world of data-driven marketing and discover how to create a culture of measurement within your organization with insights from the podcast episode. 📘 Explore Ben's book "Your Number's Up" for a comprehensive guide on optimizing your direct-to-consumer ecommerce sales through data and measurement techniques. 📌 Share your thoughts and feedback on the topics discussed and let us know how you approach measurement in your digital business. #MarketingStrategy #DataMeasurement #DigitalMarketing #BusinessGrowth https://lnkd.in/eMewGE9Q
Making Marketing Numbers Make Sense | Target Internet
targetinternet.com
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Ecommerce marketers are positioning themselves to capitalise on 2024 as the year they capture a larger slice of consumer spending. Marketing leaders have opted for a ‘bullish’ attitude for the remainder of 2024, vowing to increase their digital budgets; according to research conducted by Search agency, NoBrainer. #marketingspend #digital
UK Marketing leaders set to increase digital spending in 2024
digitalleadersclub.co.uk
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E-commerce & Digital Marketing Specialist Since 2010 | Helping Businesses Driving Sales Through Websites | SEO | PPC | Social Ads | SEM | Google Ads
Impact of #Election2024 Outcomes on Retail Advertising As the political landscape shifts, so do consumer priorities, spending habits, and digital ad strategies. Go thru this podcast that dives into how election outcomes are directly influencing retail marketing and the digital landscape. 📊 #RetailMarketing #ElectionImpact #DigitalAdvertising #ConsumerTrends #MarketingInsights #AdTech #DigitalStrategy #AdSpend #MarketingTrends #ConsumerBehavior #trump #seo #ppc #Advert #Election2024 #DigitalAds #MarketingPredictions https://lnkd.in/dMzxbHXq
eMarketer Podcast: The Daily: How the election outcome will influence retail and advertising
emarketer.com
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How to effectively use pay per click in business? Get ready for tomorrow's episode of Here's The Deal Podcast with Andy Felice of Felice Marketing and Garage Door Marketing Lab where we talk #payperclick and more #heresthedeal #mybizcoaches https://lnkd.in/gEbQEDir
How to effectively use pay per click in business?
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🤔What is the Digital Markets Act? Well, Gus Pelogia has done the research! Gus joins the podcast this week to explain what the DMA is and what effect it will have on Google SERPs. ⬇️Listen to the full episode now on Spotify or watch on YouTube ⬇️ https://lnkd.in/eZxZrJh4
What is the Digital Markets Act?
withcandour.co.uk
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Optimizing Conversions| segmetrics.io @segmetrics @keithperhac With host @kippbodnar <linkedin.com/in/kippbodnar>
Optimizing Conversions
player.fm
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Do you really know how to test your paid media? Our CSO Nick Stoltz joined Jim Gianoglio and Simon Poulton on the Measure Up Podcast to dive deep into incrementality testing: check it out in the link below!
It may not become the Merriam-Webster 2024 word of the year (and spell checkers may continue to decry, "that's not a word!" by way of a red underline) but if you're a marketer, then chances are your word of the year may well be, "Incrementality". Indeed, incrementality is a marketing measurement concept experiencing a renaissance in the wake of decaying deterministic attribution & heightened focus on the efficacy of marketing investments at this very moment - but.... it's hard - and frankly, something that is talked about far more frequently than it's executed. So, that's why we were thrilled to have Nick Stoltz, Chief Strategy Officer at Measured join us on the pod to dive into the wild world of Incrementality! Check out our latest episode on your favorite platform where all good podcasts are streamed: https://lnkd.in/grnheFvV
March 6, 2024: Do you really know how to test your paid media? | Nick Stoltz
measureup.show
