ClickSlice - eCommerce SEO Agency’s Post

Bring out your flannel shirts and rocking chairs as this week SERP's Up goes "unplugged" Folks over 35 will get the reference. Near Media's Greg Sterling & Michael Blumenthal share the LOST art of offline marketing and its impact on your online presence! Plus, we show you how you can use tools like Brand24 to track the impact of your offline marketing efforts on your digital performance! Follow of the week... Terry Rice! SERP's Up! 🏄♀️ https://lnkd.in/dcVCstUV #offlinemarketing #onlinemarketing #SEO

Did you know that 97% of people use Google when looking for a local product or service? This means that if your website doesn't appear at the top of Google search results, you're missing out on business! SEO—which stands for "search engine optimization" and is a free process that helps your website rank well on Google (or other search engines)—can do big things for your small business and arguably needs to be part of your marketing strategy. There are a lot of moving parts to a successful SEO strategy; however, one of the first steps you need to complete to improve your Google rankings is optimizing your web pages for strategic keywords. But, how do you know what keywords to use? Where do you put them on your website? To help you improve your SEO so that your ideal clients can find you, we've put together a free guide that walks you through exactly how to choose and use keywords as a small business. If you're ready for more prospects to find your small biz, download “The Keyword Guide: How to Use Keywords to Improve Your Small Business’s SEO”! https://lnkd.in/g6nbNrTg

Let's cut to the chase – who are you really talking to? You don't want everyone, and that's where SEO becomes your best ally in attracting exactly the right people. People crave feeling special and unique, part of something bigger. When you're crystal clear about who you serve and call out those distinctive qualities, you’ll have the perfect clients walking through your door. And this isn't just about messaging – it absolutely needs to ripple over into your SEO strategy. In today’s episode, I’m sharing two real-life stories from this past week – one from my experience and one from a client – that show how powerful this approach can be. By the end of this episode, you’ll know exactly how to fine-tune who you're talking to, with easy, actionable tips you can implement right away. You won’t believe how simple it can be! Listen in: https://lnkd.in/gxP_hA_f #SEO #seostrategy #mastermind #smallbusinessowner #smallbusinesspodcast

More than 90% of the pages don’t even get traffic from Google and 4.5% of the remaining pages receive less than 10 visits per month. So, what is the problem? Almost everyone is still chasing the outdated list of SEO checks and doesn’t want to think outside the box. This is ultimately putting them in a vicious cycle where competition increases day by day. Thinking outside the box plays an important role in developing an SEO strategy and no one does it better than Sara Taher. Sara has always been gifted at developing SEO strategies for big brands. That's why we came together and shared our experiences on: 👉 What are the key components of an effective SEO strategy? 👉 How do you develop an SEO strategy? 👉 What role does semantic SEO play in developing an SEO strategy? 👉 What are common mistakes to avoid when developing an SEO strategy? 👉 How do you measure the success of an SEO strategy? Check out the full podcast on my YouTube channel. Link in the comments. #SEOpodcast #HamidKhan

Ever wondered if your SEO efforts are really paying off? Curious about predicting the return on your SEO investment? We’re back with another episode of “Slice & Dice Ecom” where we dive deep into the crystal ball of SEO marketing. This week’s topic: How To Forecast The ROI Of An SEO Campaign 📊💼 Learn how to: - Forecast the ROI of an SEO campaign - What to do if you have a low AOV - Pull the key levers to increase the ROI of an SEO campaign - Justify SEO to your stakeholders - Avoid the most common mistakes Whether you’re an ecommerce pro or just starting out, this episode will help you make data-driven decisions on whether SEO is the right fit for your brand. Watch it below 👇 https://lnkd.in/e5PKjyjv hashtag #SliceAndDiceEcom hashtag #SEOStrategy hashtag #EcommerceGrowth hashtag #DigitalMarketing

𝗛𝗶𝗿𝗶𝗻𝗴 𝗮𝗻 𝗦𝗘𝗢: 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗮 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 If you’re running a business with an online presence, chances are you’ve considered #SEO (Search Engine Optimization) to boost your visibility on search engines like #Google. But how do you know if hiring an SEO professional is right for you? In a recent podcast conversation between Lizzi (Search Relations at Google Search), John (Search Relations at Google Search), and Erika Varangouli (Head of Branded Content at Riverside), they dive into the critical aspects of hiring and working with an SEO. Here’s a breakdown of the key takeaways from their discussion: https://lnkd.in/ewACEigU

SEO is not a performance marketing tool. I just listened to the latest Got Marketing? episode with Mia Fileman and Erin Stafford and almost injured my neck, nodding furiously to everything being said. They spoke about the difference between brand and performance marketing, how performance marketing is becoming harder to measure and how they can work together to get the best results. I've always seen SEO as a brand marketing tool, so much so that I wrote an article about it in Smart Company. Give it a read here - https://lnkd.in/giXjeikH Listen to the podcast episode here - https://lnkd.in/g4XqWW5p #SEO #Marketing #BrandMarketing #SEOStrategy

What is Domain Authority & How It Impacts SEO   This video will explain the need of domain authority for ranking on the search engine result page, and why it is required for SEO. Also, 5 practical strategies on how you can increase the domain authority (DA) of your website. Check out full podcast at - https://lnkd.in/dv3Ngr-n #digitalmarketing #growyourbusiness #domainauthority #seo #digitalmarketingagency #newwinedigital

The algorithm update is not the main reason to change the performance, rather our old myths are the culprits. Generating the best result through SEO, we have to update a lot.

🚀 In our January podcast episode, Ben Lund, CEO of Rise Marketing Group, shares insights on balancing short-term and long-term digital marketing strategies. Looking to grow this quarter? Focus on Google Ads, as long as your site is ready. Planning for future growth? SEO is your most efficient revenue channel for long-term success. Plus, Ben talks about how to measure the ROI of your ad spend and maximize results using Google Ads tools. 🎯 #DigitalMarketing #SEO #GoogleAds #MarketingStrategy #BusinessGrowth #MealPrepBusiness