Clear Channel UK’s Post

So, what can you do to support this movement towards inclusivity in the modeling industry? Here are a few steps: 1. Support Inclusive Brands: Choose to buy from brands that promote diversity in their advertising. Your purchasing power can drive change. 2. Educate Children: Teach children about the realities of advertising and the importance of self-love. Help them understand that beauty comes in many forms. 3. Challenge Stereotypes: When you see an advertisement that promotes unrealistic beauty standards, speak up. Write to the company, use social media to raise awareness, and support campaigns that promote real beauty. 4. Promote Positive Role Models: Encourage children to look up to role models who promote healthy body images and self-acceptance. 5. Join the Movement: Support organizations and initiatives like Misty Glam Company that are working to change the industry from within. #mistyglamcompany #inclusivecommercialmodeling

This is where most companies get it wrong. DEI isn't a marketing campaign. It isn't a transaction. You can offer a 20% discount for providing feedback on products or joining an email list. Same incentive to shift systems of deeply ingrained biases and patterns of behavior? Not so much. Read Audrey Kemp's coverage of the complexities and importance of doing the internal work first. #InclusiveLeadership #Humanize #LeadershipCoaching #Brand

Untapped Opinions is an inclusive market research company dedicated to working with brands to ensure that the voices of disabled people are included in their consumer & customer research.    In the UK alone, 24% percent of the population is disabled. The spending power of disabled people and their households is £274 billion. The market is huge. Yet, unlike other underrepresented groups, this community is largely ignored in consumer research and insight-gathering work. Or, if disabled people are included, it’s often ‘accidental.’   Brands are ignoring one quarter of the population. Where is the sense in that?   Untapped Opinions will work with brands and organisations directly, as well as with market research companies and advertising agencies, to tap into the opinions and insights of disabled people. We will build a platform for disabled voices to be heard regularly.   Our vision is for a world where no product or campaign goes to market based on research that does not include the insights of disabled people, so that brands do not miss out on the opportunity presented by adding another 24% of the population to its target audience.    Untapped Opinions operates alongside Untapped, complementing the marketing and communications work we already do as well as taking on independent market research and insight projects. #InclusiveMarketing #InclusiveInnovation #InclusiveExperience #InclusiveInsights Image description: Large purple square forms the background. A black square is at the centre covering 24% of the area of the purple square. The text reads "What's with the big black hole? It covers 24% of the page. 24% of people in the UK are disabled. Is there a large gap in your consumer understanding too?". The Untapped Opinions logo is at the top-left

The North Face recently released a marketing campaign disguised as a social justice initiative — take their allyship “course,” get 20% off! I shared my thoughts, from a marketing muckraking perspective, with Audrey Kemp at The Drum, which you can read here... But the TLDR is; if the North Face was genuine in their commitment to promoting inclusion, they wouldn’t attach a 20% discount code to it, turn the conversation into an email marketing opportunity, wallpaper the entire “course” (I use that term very loosely) with their branded apparel and insignia, and tuck data mining into the course intro. I took the hour-long market survey in course clothing so you don’t have to. And please don’t, unless you want to watch a infomercial focused on The North Face congratulating itself for hiking and biking the change. At the end of the course, The North Face gave me a certificate and a coupon code to “thank me for being an ally” (their words, not mine). What qualifies them to award anyone that title? Thousands of people have died working in factories producing their clothing in the last few years alone. None of the manufacturers in their supply chain are certified to provide a living wage to workers. And they create roughly 12.5 kilos of carbon emissions per item they produce. I believe if companies like The North Face were genuine in their commitment to building a more equitable world, they would spend less time (and money) marketing themselves as the change and invest in building more just and humane company cultures. This includes the workers at every step in their supply chain.  

🌍 Did you know, Over 1 billion people worldwide live with a disability? Yet, many brands overlook this crucial audience. If your product or service isn’t accessible, they may not use or even know about your brand. But it’s not just about accessibility. If your marketing doesn’t include people with disabilities or address their unique needs, they may not see your company as relevant to them. This is why it's essential to understand your audience and ensure that their stories and perspectives are represented in your marketing. Inclusive marketing drives DEEPER connections and expands your brand’s reach. #InclusiveMarketing #AccessibilityMatters #DigitalMarketing #DiversityAndInclusion #MarketingStrategy #ContentForAll

This is me. 10 years ago I weighed 360lbs. Pre-diabetic, Morbidly obese, and killing myself with food. And this is me today. This is one of the many reasons inclusion matters to me. I’ve lived discrimination and seen the other side of it. One of the many insights you can learn from the collaborative report Innovid and Alltold published in partnership! Improve Body Size Diversity The report reveals that people with larger body sizes receive less than 1% of screen time in CTV ads. This stark underrepresentation presents an opportunity for brands to be more inclusive by portraying a wider variety of body types in their advertisements, which can foster more positive brand associations and resonate with audiences seeking diverse and relatable representation. Download below to gain more insights into improving diversity in your marketing today. 👓 Read the Press release here: https://lnkd.in/gVSnBMft ⬇️ Download it today! https://lnkd.in/g82EFcwX

Diversity, equity, and inclusion (DEI) in advertising is not just a social responsibility, it's a smart business strategy. Research shows that DEI initiatives can have a significant impact on brand perception and sales.Want to learn more about creating inclusive and impactful advertising? Read 'Advertising for Better Representation' to discover How to measure the inclusivity of your creative content; The positive impact of DEI on sales and brand building, and examples of brands who are leading the way in DEI advertising. #dei #advertising #diversity #advertisingeffectiveness #advertisingresearch #ipsos Amanda Dudding Bart Langton Carin Hercock Aiden Regan Jonathan Dodd Lance Webb Kania Sugandi Cameron Robinson Jade Phillips Sara Beccari Trish Roberts https://lnkd.in/euDJKd4d

Is "woke capitalism" a threat or an opportunity? Ipsos' new white paper 'DEI - An Unstoppable Force' confronts the growing backlash against diversity, equity and inclusion initiatives in business and advertising head-on. Their conclusion: despite the risks, DEI is a non-negotiable imperative for growth and relevance. Key findings: - Critics accuse DEI-focused brands of "woke capitalism", arguing it's all performative virtue signaling. But the data shows DEI drives real results. Ethnically diverse companies are 36% more profitable, and gender diverse executive teams are 25% more likely to outperform. - Yes, taking a stand on DEI can spark controversy and alienate some consumers. But it also builds deep loyalty and advocacy among key demographics, especially younger, more diverse generations. Brands that stay silent risk irrelevance. - Advancing DEI is simply good business in a diversifying world. By reflecting the lived experiences of underrepresented communities, brands can resonate with wider audiences, tap new markets, and future-proof their growth. It takes courage for brands to champion DEI in this polarised climate. But as Ipsos' research shows, the greater risk is not doing so. Brands that don't boldly reflect and include their diverse stakeholders will lose cultural relevance and market share. "Woke" or not, that's an existential wake-up call. The road ahead isn't easy, but it's necessary. It requires listening to marginalised voices, co-creating with diverse communities, and accepting that not everyone will be a fan. But nothing worth doing is without risk. DEI is a demographic, economic and moral necessity.

The age positive & age inclusive movement is growing at an undeniably exponential rate. At the heart of this movement is authenticity, integrity and a deep understanding that every person, at every age, deserves to be seen, heard & valued. At Ageism Is Never In Style® we're delighted to partner and collaborate with brands, businesses and organisations that recognise both the social and commercial importance of being a part of this movement. Take independent & ethical beauty brand LORD&BERRY. They recognise that age doesn't limit beauty, they have customers of all ages, and the importance of moving away from anti-ageing narratives. So they have collaborated with Ageism Is Never In Style® on social media on numerous occasions to amplify this message and their brand. In turn, our 200k+ female led, majority 45+ community have discovered a gorgeous beauty brand that aligns with their values and who they are today, and genuinely SEES & APPRECIATES them. That's what we call a win-win. Because our community trusts us to partner with those who wish to align with our age-positive and inclusive values. And we're excited to partner with those that absolutely care about, and want to invest in, upholding and championing said values, rather than considering tokensitic, performative, and superficial gestures to be sufficient. Ready to join the movement? To find out more, email [email protected] #AgeismIsNeverInStyle #ProAge #ProAgeing #ProAging #Ageism #AgeInclusive #AgeInclusion #AgeInclusivity #PositiveAgeing #PositiveAging #Longevity #Aging #Ageing #GenX #MidlifeWomen #Midlife #Boomers #BabyBoomers #WomenOver40 #BeautyMarketing #Marketing #SocialInfluencer #InfluencerPartnership

It’s almost 12 years to the day since the idea for Untapped was born. Suzy and I met during the lead up to the London 2012 Games and bonded over our love of the Paralympics.  The London 2012 Paralympic Games transformed perceptions of disabled athletes. Instead of participants, they were viewed as competitors – competitors with talent and achievements on the field of play that equalled their Olympic counterparts. What it didn’t do, though, was transform perceptions towards disabled people in everyday life. Disabled people who want the opportunity to earn a living, live independently, consume products and services that meet their needs and make a social and economic contribution to society. That’s when the idea for Untapped was hatched. We wanted to build a company that worked with brands committed to disability inclusion. It took another eight years for the timing to be right and we launched Untapped in 2020. Over the last four years we have worked with a variety of brands and organisations which are seeking to make a real difference in disability inclusion. However, although we are seeing pockets of progress, the reality is that not much has changed since 2012 when it comes to attitudes towards disabled people as employees and consumers. So, it’s fitting that in 2024 - against the backdrop of another Paralympic Games - we’ve teamed up with Joe Wheller, a market research veteran, to launch Untapped Opinions. Untapped and Untapped Opinions will operate side-by-side. #ParalympicLegacy #DisabilityInclusion #InclusionMatters #ChooseToInclude #InclusiveBusiness #InclusiveBrand #ConsumerInsight  #MarketResearch #inclusion