We launched a new AI Analyst feature today called Odin. Odin might not be replacing full-time human marketers (yet 😅), but it is helping me explore our data with more clarity and depth at HockeyStack. Here’s how: 1. Combatting Analysis Blindness Looking at the same reports daily (or if you’re like me, 20x a day) can lead to the "yeah, looks normal" response where subtle trends get overlooked. Odin acts like a fresh set of eyes, helping me spot those details I might miss from repeated exposure. When I find myself saying, "looks normal," I hit "Analyze with Odin" and see what comes back. I usually find myself digging into at least one point in the analysis. 2. Challenging My Confirmation Bias We all fall into the trap of seeing what we expect to see. Sometimes, a decline in metrics might be easy to brush off as "seasonal" or as "anticipated shifts." But Odin’s ability to zero in on outliers has flagged downturns that deserved a closer look, which gives me a nudge to drill down when I have those “yeah, that’s what I expected” moments. 3. Lifting the Anchor Sometimes I find it really hard to look past my initial interpretation of data. While Odin doesn’t always have a wildly different version of analysis, it has caused me to ask, “do I really understand why we’re seeing this?” This has led me to re-visualize reports or create a new type of report that shines the data in a different light, sometimes digging 3 or 4 layers down (Monday was that kind of day). I love that I've been able to incorporate Odin into my daily workflow. Even if AI isn't yet running the marketing department, hitting a button and feeling an instant shift in perspective or the spark of a new idea has been super helpful and invigorating.
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Very, VERY cool! I wanna get my hands on this.
GTM Partner for Startups | Clay Consultant
3wPretty sick actually - it’s like a fathom AI for the pipeline but being able to ask questions is next level