Clari’s Post

don't A/B test all emails in your sequence at the same time start with email 1 first create 6 versions of subject lines 1. quick question {{first_name}} 2 -6. [ICP & offer specific question] {{first_name}} personalization is a must create 6 variations of sales assets, CTAs, and openers: 1. Lead VS ICP specific opener 2. pre-recorded video based assets 3. custom Looms 4. soft CTA: learn more, send it here, etc 5. hard CTA: 15 min phone call worth it, 15 min demo worth it 6. diamond CTA: $995 worth it, $1997 worth it find the angle that works and start adjusting the follow-ups aim for >25% reply rate rooting for you

Want to get a big name to respond to your email? Watch this. 👇🏼 Increase your probability by cutting to the chase. Write a subject line that says exactly what you are trying to achieve. If the subject line does not clearly communicate what information you have – or what information you need – chances are, they won’t open it.

Keep this in mind before messaging customers... Remember to treat your email list like real people With real problems and real ambitions and your job is to help them achieve those real goals. Tailor all your content to your ICP (Ideal customer profile)

Scheduled emails are the best tool when sending a lot of emails.

Results = attention Ranking the problems your service solves is the easiest way to create valuable follow-up emails. Start with the biggest pain point and show how your solution makes life easier. Switch things up—focus on the results you’ve brought others, not just your offer.

How do you determine the optimal sending times for your emails

The first welcome email should go out immediately. Any delay reduces the chance that the customer will use their discount. For the remaining emails, use a 1-2 day delay (you can test which timing works best for your industry). Alternating 1 and 2 day intervals brings your flow to around two weeks with 8-12 emails, which is perfect.

In any abandonment flow, you need to make sure you’ve overcome every single possible objection before it’s down to price. Then, and only then, potentially introduce a discount Don’t slash your margins in the first email 🥴

Most deliverability problems can be fixed by monitoring mailboxes Sure cleaning your lists, spintax, and removing spam words from email copy helps But once your emails start going to spam there’s not that much you can do about it. The best thing you can do is to set up new mailboxes Put the damaged ones on pause and keep warming them up for 2-3 weeks Never forget that people have the problem you’re trying to solve And if your message is not going through you’re not selling.