Strategic Branding for Meaningful Impact & Community Solutions | Fractional CSO/CCO | Advisor
Last week I previewed a series of outdoor industry entrepreneurial pitch decks as an advisor for a startup/accelerator collective. I understand I can be a tough critic because I am 1000% in support of building a sustainable business. In my review: - Not a single model mentioned Purpose or Impact. - Showed a commitment to the planet (packaging, sourcing...) - Conveyed a commitment to staff as their greatest asset (DEI, veteran...) Recommendations: 1) Read the room. 2) Research your stakeholders. 3) Reflect on what the business is committed to in ADDITION to revenue. Buyers/consumers are demanding participation from businesses to assist in local and global cultural problems. It's not profit OR. It's profit AND people AND planet AND Purpose. Join us for the FINAL Quadruple Bottom Line Blueprint, on Thursday, March 7, 10:00-10:45 am MST. Designed for Outdoor Industry professionals with revenue of $500K+ to learn how to integrate purpose into business, as well as create a brand strategy for reaching the quadruple bottom line. More info: https://lnkd.in/dtWcFStv Registration link below. Free to attend!
