Claire Sadler’s Post

The allure of Business Award recognition is undeniable. For Australian businesses, it represents a golden opportunity to shine a spotlight on their accomplishments, bolster brand reputation, and attract new customers. However, with a myriad of awards programs available, selecting the right ones can be a daunting task. This article will guide you through the process of identifying the right awards programs and categories that perfectly align with your business’s unique strengths and expertise. ➡️https://lnkd.in/gHb3EpA6 #awards #businessawards #categories #pr #win #findingtherightfit #whyawards #growth #challenge #inspo #success #blog

Curious about the role of live sports in brand growth? Matthew Devitt, SVP, Head of Advertisers and Agencies at Nielsen, discusses the unique opportunities and challenges of advertising during live sports events. DM me to learn more and watch the full conversation here: https://bit.ly/4d1EOly

Better late than never. I can't express how humbled and excited I am to have contributed my time as a judge for the 2024 United States Effie awards back in February. In their own words: Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness globally. Known worldwide as a symbol of achievement since 1968, Effie steers the future of marketing success through education, awards, ever-evolving initiatives and first-class insights.

Are you wondering how to break through the noise of a crowded market? As a new company it's difficult to build brand recognition facing established players. Follow these few tips to build recognition and finally stand out from the crowd!

Navigating Awards in Advertising: A Dual Perspective   At Platinum Seed, we know that awards in the advertising industry can hold significant value, but we also approach them with thoughtful scepticism. As we approach awards-ceremony-season, this is our take on the dual nature of accolades: The Good: • Celebration of Creativity: Awards provide a platform to recognise and celebrate the incredible talent within our industry and help inspire teams to push boundaries.  • Credibility Boost: Winning an award can enhance an agency’s reputation, helping to build trust with potential clients and showcasing a commitment to quality and innovation. • Networking Opportunities: Award ceremonies gather the brightest minds in the industry, creating great opportunities for collaboration. The Less Good: • Subjectivity: Awards are often decided by a select panel, which means that what’s celebrated may not always align with our client needs. • Focus Shift: There’s a fine line between striving for excellence and chasing awards. While we love recognition from our peers, we will always strive to deliver impactful results for our clients. • Pressure to Conform: For us, it’s crucial to stay true to our vision and values. • Morale: While awards definitely boost morale, we hope that the real satisfaction comes from meaningful work and the positive impact we create. We celebrate every achievement, aiming to balance our pursuit of recognition with a focus on delivering real value. But who doesn’t love a good awards after-party?! #creativethinking #brandawareness #performancemarketing #Advertising #DigitalMarketing #Awards #Creativity #Innovation

From gaining new clients to improving brand visibility and social presence, to everything in between...when our clients win, we win 🙌

A positive brand reputation can catapult a business from underdog to market leader. The best place to start that journey is by auditing where you are and identifying key areas of opportunity. Discover your brand impact score by answering 12 simple questions here: https://lnkd.in/eE9Rwxpb This simple scorecard, developed by global brand specialists, can frame exactly how your brand is performing, identify any untapped potential with the intention of building a powerful brand that makes a difference. #BrandReputation #B2BMarketing #BrandImpact

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Are you maximising your brand-building potential? @Matt Devitt, SVP, Head of Advertisers and Agencies at Nielsen, shares insights on why metrics like brand equity and awareness are crucial for long-term success. DM me to explore these strategies and watch the full conversation here: https://buff.ly/3BezxKs #nielsen #brandequity #brandawareness

10 Things You Need to Know About Entering Awards Entering awards can be a game-changer for your brand, but knowing how to navigate the process is key. Our guide will walk you through the essential steps and insider tips to help you craft compelling applications and maximise your chances of standing out. What you’ll discover: How to choose the right awards for your brand Crafting an impactful application Common pitfalls to avoid Strategies for showcasing your achievements effectively Don’t miss out on this opportunity to elevate your brand and enhance your award entries. Download your free guide now and start your journey to award-winning success! https://lnkd.in/e7ctjhY2