Comparing Blinkit’s market share to Zepto’s makes no sense.
And yet, we keep hearing about it all the time.
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Blinkit operates in 28 cities.
And so does Swiggy’s Instamart.
So, when one says that Blinkit has 45% market share and Swiggy 27%, it shows that Albinder’s Zomato-fuelled rocketship is coming out much stronger at execution than Swiggy’s Instamart.
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But, Zepto operates in just 10 cities, and it still commands a 21% market share.
Which means, if with operations in just 10 cities Zepto is 21% of India’s quick commerce market, then its true market share in those 10 cities would be much higher.
However, we hardly ever hear anyone talking about that.
Anyhow, let’s look at it another way.
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About 2-3 weeks back Zepto launched its paid membership called “Pass”.
And within a week, it had crossed a million users (though many paid just Re 1 for it).
But, if you think of it, Blinkit’s total transacting user count in the bygone quarter was 5.4mn (publicly reported by Zomato).
Now, if we assume that Zepto has as many transacting users as Blinkit, it practically got almost 20% users to buy a paid membership.
And given Zepto operates in just 10 cities and has just 21% of all-India market share with a slightly lower average order value (reported by media), it definitely has way fewer number of transacting users.
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Which means?
That way more than 20% of its transacting users practically bought a paid membership.
Maybe 30-40%. And that’s a crazy good reflection of how good a consumer goodwill and retention it would have created.
And also, how strong a player Zepto most likely is in those 10 cities, versus Blinkit. Or at least, that’s what the numbers suggest.
What do you think?
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Jayant
Tags: #Zepto #Blinkit #Zomato #Swiggy #QuickCommerce #Stocks #IndianStocks #Startups #IndianStartups #Flipkart | Aadit, Kaivalya, Chandan, Sriharsha, Rohit, JM Financial Ltd
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