Circlemount’s Post

West Midland Electrics (WME) - Re-Brand & Guidelines WME is an electrical wholesaler established in 1975 in Birmingham. After succeeding for 45+ years with 1 store location, they're looking to really push the boundaries in online eCommerce. They came to us (Circlemount) with the goal to build an end-to-end eCommerce solution (digital through to operations), starting off with a new fresh look. The brief - to be the 'Amazon' of the electrical wholesale world - making the latest technology accessible and delivered quickly. Our approach was to keep the brand easily recognisable and stand out. Here's what we did: ✅ Market and Competitor Research - We wanted WME's colour palette to really stand out from the crowd, and to really outline what works and what doesn't in this industry ✅ Logo mark (with varieties for different mediums) - To help people remember WME when they think electrical, we combined the concept of word marking, and symbolism to create a match made in heaven. ✅ Brand guidelines - Keeping consistency across every medium (physical, digital, and advertising) is key to building trust and professionalism with customers. We had to make sure from outdoor signage, to social media profile icons - it all felt part of the same brand. Is your business's brand feeling a bit out-dated? Email us at [email protected], and we'll help you bring it into the new age. © Circlemount 2024