Cinzia Bazzani’s Post

What is Video Marketing in Digital Marketing? In digital marketing, video is a powerful tool for overcoming language barriers in communication. Since video links incorporate sound and imagery of video format, they evoke emotion as they are more engaging and entertaining. If they are product descriptions packed into entertaining, demo, or tutorial narrative, they always get more interest because they evoke more triggers of the senses.

How to ensure consistent messaging through a multi-channel strategy The challenge of multi-channel communication is keeping the messaging consistent without sounding repetitive. Tailor your content to suit each platform while maintaining your core message. This allows your EU association to speak with a unified voice across varied formats. 💡 Tip: Draft a set of guiding principles for each campaign. This will be the backbone of your messaging across all channels and ensure uniformity, regardless of the platform.

Here are 6 ways professional services firms can leverage video content to: Build their brand -> Drive Sales -> Attract & Retain Top Talent

🔑Unlock your brand’s full potential with our premium communication services! Here’s a snapshot of what we offer: 📍COMMUNICATION CLINIC:Expert consultancy to refine your PR and marketing strategies. 📍CREATIVE LAB:Cutting-edge content creation that delivers real results, both online and offline. 📍TRAINING HOUSE:Personalized coaching and dynamic workshops to elevate your skills or your team’s performance. 🏹Transform your communication strategy today—🔗contact us to get started and see the difference! #ElevateYourBrand #ExpertConsultancy #TransformativeTraining #Strategic Communication

#ContentStrategy #Webinar  Regina Lynn Preciado Sr. Director, Content Strategy Solutions, Content Rules In this webinar, Regina will delve into three common types of complex content issues that organizations face and share actionable best practices for tackling these problems head-on. Learn how to accurately diagnose your content challenges and implement strategies aligning with your business goals, ensuring your efforts contribute to tangible outcomes.   Moreover, Regina will explore the role of technology in solving content problems, debunking myths about its place in the solution hierarchy. Find out how to leverage tech effectively, enhancing your content processes without falling into the trap of seeing it as a panacea.   Register for this webinar to be held on 21 August at 10am PDT https://lnkd.in/gbRiMAT8

Effective customer communication is a challenge which definitely isn't getting any easier with the proliferation of channels and "noise". Furthermore, given falling levels of literacy, getting the right message across at the right time is even more important. Failing to get it right not only typically results in wasted customer and organisation effort, it could also expose you to regulatory and compliance challenges. If this challenge resonates with you, or is not one that you've considered to date, please do take at look at our latest whitepaper. Davies - Consulting Division Davies Global Insurance Consulting, A Davies Company Davies Talent Solutions Davies Technology

1-week away! Trillions of texts are sent each year, making it more important than ever for businesses to engage with customers meaningfully. In this webinar, we’ll explore the key features of RCS and how businesses can use it to provide a more interactive, engaging, and trusted communication experience.

It’s day 2 🥳🥳🥳 The first session is currently ongoing and the speaker discussing; * How to develop content pillars, * Plan content strategically and * Practical tips: How to build a consistent online presence that drives business growth You can still join us via this link: https://lnkd.in/dF8vs4sM #thebusinesshub

It's so easy to overlook how consistent, well-crafted customer communications can reduce failure volume and improve service delivery. Coming out of the successful creation and design of a multi-faceted comms strategy for a huge organisation, Neil has some key takeaways that any customer facing organisation will benefit from reviewing. Download the whitepaper in the article below:

So many organizations have poor customer communications that drive preventable demand into their contact centres. It’s costly to the org and frustrating for both customers and agents to deal with easily avoided confusion. Start thinking about your comms and whether or not they are aligned to the customer experience you are trying to achieve..