Christopher Woodworth’s Post

Epsilon Partners with Lotte to Launch a Game-Changing Retail Media Network in Korea 🇰🇷 We’re thrilled to announce a groundbreaking partnership between Epsilon and Lotte Retail Group, marking a significant step forward in the world of Retail Media Networks (RMN). Together, we are combining Lotte’s unmatched retail presence across 15,000+ stores with Epsilon’s cutting-edge ad-tech and data capabilities. Epsilon and Lotte Retail partner to create a new standard in retail media across APAC As the APAC region continues to see rapid growth in retail media, this partnership is perfectly timed to capitalise on the rising demand for personalised and data-driven advertising solutions. We are privileged to not only partner with Lotte but also co-create a unique and world-class retail media network offering. Epsilon, with our global expertise and strong on-the-ground presence in APAC, is uniquely positioned to help retailers like Lotte achieve their retail media ambitions. 💡 What Makes This Partnership Unique? This partnership will not only provide a unified RMN solution across onsite, offsite, and in-store inventory, but more importantly, it will be underpinned by Epsilon's CoreID. This will drive greater personalisation and relevancy for consumers while delivering superior performance and insights for advertisers. By setting this new benchmark, Lotte is aiming to redefine the future of retail media in Korea. 🌟 A New Benchmark for Retail Media Kwon Won-sik, Executive Vice President at Lotte Retail Group, shared: “The global RMN market is worth about 200 trillion won and has been growing rapidly every year. Many global retailers are pursuing RMN businesses to increase profitability. Lotte Retail Group plans to foster RMN as a new growth engine for continued growth.” 🌐 This partnership will offer: Customized Advertising: Personalised ad experiences across Lotte’s vast online and offline channels, including Lotte Department Stores, Seven Eleven, and more. One-Stop Advertising Management: A fully integrated platform for advertisers, streamlining campaigns across multiple channels with precision targeting and real-time data analytics. Data-Driven Results: Advanced customer behavior insights, ROI analysis, and media optimisation, empowering advertisers to maximise impact. John Giuliani, CEO of Epsilon, added: “We are eager to help Lotte harness the power of data to deliver impactful, relevant marketing experiences. Together, we’re redefining the future of retail.” With our global expertise and regional teams driving local execution, we are committed to shaping the future of retail media in APAC alongside Lotte Retail. #RetailMedia #Epsilon #LotteRetail #DigitalMarketing #Personalization #Innovation #APAC #RetailGrowth #Lotte Sam KimFrancis (Junghun) KangWonshik Ian KwonMike NgAlban VillaniSimrat SawhneyMinho GohShane HanbyElliott ClaytonDavid PetersonAdam S.David HaaseOliver MortonJennifer Garner

"For brands, the shift to Retail Media 3.0 is about more than just buying ad space—it’s about weaving retail media into the fabric of your overall strategy." We interviewed @ Raoul Zenon, General Manager for @ OMG MENA, to discuss how retail media can be a powerful engine for brand and business growth: https://lnkd.in/esJvAj96

Never a dull month in the world of #RetailMedia, with a new batch of #adtech and #RMN #partnership announcements over the last month or so, with updates from across the globe. Highlights include: 🛒 Zitcha announces a new partnership with Ocado Retail to trial a new joint business planning (JBP) solution in the #UK 🛒 Lotte Group's 'Lotte Retail HQ' announces partnership with Epsilon Retail Media to build a JV in South Korea 🛒 In Australia, Afterpay have launched a new media network with Yahoo Australia, that was shared at their recent upfronts 🛒 Farmacity S.A. Connect have partnered with Adsmovil to launch a new pharmacy RMN in Argentina 🛒 The Very Group - home to Littlewoods.com in the UK - have partnered with SMG to power the 'Very Media Group' after a recent platform launch 🛒 Also in the UK, Tesco has extended it's partnership with The Trade Desk to provide more access to shopper audiences for offsite 🛒 Selfridges have also launched a new on-site sponsored products solution powered by Criteo 🛒 Lowe's Companies, Inc. have also added a new channel to the newly renamed 'Lowe's Media Network' with Vibenomics, a Mood Media company powering a new in-store audio network #retail #media #advertising #commercemedia #shoppermarketing #trademarketing #retailnews #retailing #adtech #martech #cleanroom #data #onsite #offsite #finance #BNPL #ownedmedia #media #australia #UK #USA #Argentina #LATAM #APAC #RETHINKRetail Tesco Media and Insight Platform

❌ Don’t miss out this inspiring session regarding retail media trends and holistic case-studies! 👀 LIVAD Technologies & Amazon Advertising Turkey & GroupM Türkiye Retail Media Division on the same stage of GroupM Türkiye Media Academy at Brand Week Istanbul on 7th of November! 🚀🚀🚀 #digitalscom #livad

Turning billions of purchases into retail insights for brands – that's the power of retail data. 🛒 Leading marketers are revolutionizing their marketing game and putting their ad spend to work to make informed decisions when buying media, amplifying the effectiveness of their brand strategies. 🔁 Learn how you can close the loop between campaigns and real-world results today: https://bit.ly/3K1DWBA ✨ For our friends at GroupM Singapore, you're in luck! Till Thursday, catch us at the Trade Mart for an experiential shopping experience to learn more about retail data - right at your office. Sharing some snippet in the comments 👇

Insightful second edition of the Retail Media Report from The Mars Agency. A wealth of valuable information for anyone in the industry! 💡 #retailmedia #retailmedianetworks #digitalmedia

In a recent interview with Beet.TV, Ben Hovaness, Chief Media Officer, OMD Worldwide shares how OMD is charting a more transparent future for ad auctions in retail media with OMD's Council on Accountability and Standards in Advertising (CASA) and partnerships with the Media Rating Council. Watch the full interview here: https://lnkd.in/e7-Yz65e #RetailMedia #DigitalAdvertising #Transparency

Come down and see us at NRF next week in Singapore. Book a session to discuss all things retail, commerce, and experience at the link below!

The best in the business… 🌟 We’re still feeling Very excited after last week’s launch! 🎉✨ There’s an exciting journey ahead, but it wouldn’t be right to not call out where we’ve come from. 🚀 In case you didn’t know, Very Media Group is proudly founded by The Very Group and SMG, two industry leaders paving the way in retail and retail media. 💪💖 Stay tuned for what’s next to come. #VeryMediaGroup #RetailMedia #RetailInnovation

The latest edition of the European Retail Media Report Card from The Mars Agency is now out! This report from shows 12 retail media networks across Europe all on one level playing field, so it's easy to compare their capabilities. This latest update includes a look at markets in Spain and Italy in addition to the UK, Germany, and France, a review of the newest capabilities each network has released since the last report, a closer look at data clean rooms, and more! Brand marketers: use this to help guide your planning and open up discussions with RMNs. RMNs: use this to help drive your development and innovation. Let's work together to drive the industry forward! #retailmedia #retailmedianetworks #measurementstandards