Chris Williams, CM’s Post

I'm incredibly proud of my CBS6 team for embodying accountability-style journalism. Interviewing is a sophisticated skill that requires time, preparation, and practice to master. It's a skill that is developed, not inherited. In a world where paid media masquerades as earned media and journalists can be swayed, my team remains dedicated to providing our viewers with authentic context and clarity in every news story. #Journalism #Accountability #NewsReporting

Grab a cup of coffee and join us weekly for a chat with Lew, where he shares his insights and experience as we follow his unique journey from copper pot hawker to captain of industry. Topic: Unconventional Advertising: Exploring and Discovering Read more in the comments box 😉 #lewgeffen #sothebysrealty #property #realestate

Headline Talk – Brandon Grosvenor, CRO, Torstar Brandon Grosvenor discusses how a traditional media company (Torstar’s flagship media property is the iconic Toronto Star newspaper) finds success in today’s world. Read more on Localogy Insider: https://bit.ly/4d4gmkK #localogy #l24 #torstar #customerfocus #transformation TORSTAR , Brandon Grosvenor

Grab a cup of coffee and join us weekly for a chat with Lew, where he shares his insights and experience as we follow his unique journey from copper pot hawker to captain of industry. Unconventional Advertising: Exploring and Discovering Read more in the comments box #lewgeffen #sothebysrealty #property #realestate

By the way I was stating this is FAST - https://lnkd.in/edykVVM8

Cineplex is fined nearly $39M for deceptive drip pricing, a harmful tactic that misleads customers by hiding mandatory fees. This fine shows how important is to keep prices transparent for the sake of customers and brand reputation. In our most recent video, we discuss this controversy and whether more companies should face the same scrutiny. Watch it in full here: https://lnkd.in/e-qe_A9q #PricingStrategy #BusinessEthics #CustomerExperience

Curious about the industry's significant uptick in new business? 📈 Anuschka Clarke, Managing Partner at the7stars, shares her take on the advertising industry's new business surge with Campaign UK. Read more below and let us know what you think! 👇 #the7stars #CampaignMagazine #NewBusiness #MediaAgency

Today, we’re introducing Boulevard’s Best, a new series where we look at vital business metrics to highlight best practices from top businesses on Boulevard. The first episode focuses on add-on services and how they can drive revenue. Here are some highlights: 🏆 The top 10% of Boulevard businesses excel at using add-on services, adding at least one additional service to 34% of appts. 💰 Appointments with add-ons have a 63% higher average ticket value. 🗓️ Add-on services drive retention, with customers who use add-ons being 25% more likely to return with 90 days. What can businesses do to encourage people to add services? Optimize online booking to make add-ons available to clients, and train staff on all services so they’re ready to talk about add-ons when appropriate. Check out the full video for all the stats! 👇 #joinblvd https://lnkd.in/gfB3amhJ

There's one video that I go back to time and time again, and if you're a creative you've likely heard it before and if so, this is a good reminder to pause and listen again. But if you haven't, this video is one of the most encouraging videos that reminds me to keep going instead of comparing my work to other creatives. In this clip, Ira Glass discusses "the gap," that time in your creative journey that your taste exceeds your skill, and the importance of pressing on during this phase. https://vimeo.com/85040589

John Lewis & Partners' decision to drop the iconic "Never Knowingly Undersold" promise in 2022 could be summed up in the opening line of their last TV commercial: "What do I know?" It’s almost as if the voiceover is channeling the thoughts of John Lewis’s decision-makers during that ill-fated moment when they decided to abandon a century-old promise that was as British as the afternoon tea. The commercial, set to a contemporary version by Laura Mvula of the catchy tune of Paul Simon's "I Know What I Know," adds a layer of irony to this narrative. As the song plays in the background, one can't help but reflect on the seeming contradiction: how could a brand that prided itself on knowing its customers so well, misread them so spectacularly in 2022? The lyrics, "I know what I know, I'll sing what I said," seem to echo the brand’s eventual realisation that some truths are timeless. They knew what they stood for, but somehow, in the fog of digital transformation, they forgot to sing that tune. In scrapping "Never Knowingly Undersold", John Lewis claimed at the time that it was adapting to the modern retail landscape, where online shopping reigned supreme, and manual price matching was no longer feasible. But as the new commercial subtly reminds us, knowing your customer isn’t just about adapting to trends; it’s about understanding the core values that keep them coming back. And for John Lewis, that value was trust, embodied in the "Never Knowingly Undersold" promise. Fast forward to today, and John Lewis has done a full U-turn, reintroducing "Never Knowingly Undersold" with the aid of AI to track prices across 25 competitors, both online and offline. The commercial’s question, “What do I know?” feels like an admission of past mistakes—albeit wrapped in a glossy, emotionally resonant package that only John Lewis could deliver. It’s almost poetic how they’ve returned to their roots, using modern technology to uphold an old promise. And as they kick off what they hope will be another 100 years of retail excellence, the underlying message of the campaign is clear: They know what they stand for now, and they’re not forgetting it again. #JohnLewis #brandpromise #NeverKnowinglyUndersold #retail #customerfirst #iconicbrand https://lnkd.in/e8Ww7PPk