Chris Wayman’s Post

While AI brings incredible data processing power and predictive capabilities, integrating human wisdom is what truly elevates its potential. I have always thought the human element which understands context, emotion, and ethics should be at the core of AI integration. Wisdom helps guide AI’s decision-making, ensuring that the strategies and campaigns created are not only efficient but also resonate deeply with audiences. This blend of technology and human insight is where the real magic happens. Some great insights here. #AI #marketing #technology

Marketing wisdom wanted! 🎓 AI is powerful, but it's no silver bullet. Theresa Kushner's article explores how a healthy dose of marketing knowledge can keep your AI on the straight and narrow. Get the wisdom you need to leverage AI effectively. https://lnkd.in/ezGPKyGw #marketing #marketingtechnology #AI

back from a short vacation and sharing some key insights on the 2024 Marketing AI Institute's State of AI in Marketing. What really stood out for me was that people/employees understand they need to learn how to leverage AI, and they want to, but their companies are slow to provide the training, policies, and roadmaps to do it effectively. The opportunities that generative AI and AI overall provide go so far beyond writing content, but without the right investigation, planning, and roadmap, a company isn't going to figure out how to use it best. That's disappointing. How long will companies continue to talk the talk - and tell employees to get onboard and that they may lose their jobs if they don't, and yet don't back it up with all the things employees need to be successful? If you are a company out there who is developing your AI strategy and roadmap, reach out and share what you are doing. #genai #ai #martec #marketingstrategy

With global spending on AI to reach nearly $200 Billion by 2025, here’s a look at key trends on the pivotal role of AI and marketing.

In her newest blog, Claudia Gomez Llamas, Global Marketing Secure Power VP, discusses how to embrace the power of AI in marketing-breaking down barriers and dispelling fears surrounding this new generation of technology. To leverage #AI to its full potential, businesses must be ready to pivot and reinvent their outlooks, evolving towards what she likes to call, “Marketing of the Future.” She highlights how to tap into AI's capabilities, and dives into the positive results we have seen within SP Global Marketing, thanks to AI. Our journey to adopting AI in our marketing efforts have proved to be more than just productive-it's innovative. Take a moment to read her blog here: http://spr.ly/6043VKq6d

In marketing circles, there's a big question mark over generative AI: will it steal jobs or will it boost creativity? Well, the answer's somewhere in the middle according to this Forbes article. Turns out, only a tiny slice of marketing jobs are truly safe from AI's reach. The most secure spots? Think strategy, innovation, and brand management, where human touch rules. But, for the rest, AI's set to shake things up, automating the routine while pushing us humans towards what we do best: getting creative and strategic. What are your thoughts? https://lnkd.in/gDq78kq7

AI Marketing: Supercharged by Wisdom, Not Just Data AI is transforming marketing, but data alone isn't enough. MarTech dives into the concept of "wisdom" and its crucial role in effective AI marketing: - Beyond Numbers: AI excels at processing data, but wisdom considers context, ethics, and human emotions - crucial for impactful marketing. - Avoiding Bias: Unchecked AI can perpetuate biases present in training data. Wisdom helps ensure fair and inclusive marketing practices. - Empathy & Storytelling: Understanding the "human element" is key. Wisdom allows AI to create marketing that resonates on an emotional level. How can you integrate wisdom into your AI marketing strategy? - Human Oversight: Balance AI's power with human intuition and judgment. - Data Quality & Diversity: Ensure your training data is accurate, unbiased, and reflects a diverse range of perspectives. - Focus on Outcomes: Don't just prioritize data collection; measure the impact of your AI-powered campaigns. The future of marketing is a powerful blend of AI and human wisdom. Are you ready to unlock its full potential? https://ow.ly/uYea50T3HFe #AIMarketing #MarketingWisdom #MarTech #MarketingStrategy

In her newest blog, Claudia Gomez Llamas, Global Marketing Secure Power VP, discusses how to embrace the power of AI in marketing-breaking down barriers and dispelling fears surrounding this new generation of technology. To leverage #AI to its full potential, businesses must be ready to pivot and reinvent their outlooks, evolving towards what she likes to call, “Marketing of the Future.” She highlights how to tap into AI's capabilities, and dives into the positive results we have seen within SP Global Marketing, thanks to AI. Our journey to adopting AI in our marketing efforts have proved to be more than just productive-it's innovative. Take a moment to read her blog here: http://spr.ly/6043Vy439

We are thrilled to share that Carlos Anchia, an expert in AI, recently participated in a roundtable on AI in marketing. We are excited to highlight the key takeaways from this latest blog post: * Personalization: AI drives personalized marketing by leveraging data analytics. * Content Generation: Generative AI enhances content creation, making it faster and more tailored. * Balancing Act: While AI offers numerous benefits, it's important to balance its use with human oversight. * Ethical AI: Ethical use of AI is critical to maintaining consumer trust. * Strategic Integration: A strategic approach and cross-departmental collaboration are key to integrating AI. For a deeper dive into these insights and more, be sure to check out Carlos's full blog post. Let’s start a conversation about how we can help you achieve your goals. Reach out to us at Acacia Advisors and let's make this journey together. #AI #Marketing #AIinMarketing #GenerativeAI

In her newest blog, Claudia Gomez Llamas, Global Marketing Secure Power VP, discusses how to embrace the power of AI in marketing-breaking down barriers and dispelling fears surrounding this new generation of technology. To leverage #AI to its full potential, businesses must be ready to pivot and reinvent their outlooks, evolving towards what she likes to call, “Marketing of the Future.” She highlights how to tap into AI's capabilities, and dives into the positive results we have seen within SP Global Marketing, thanks to AI. Our journey to adopting AI in our marketing efforts have proved to be more than just productive-it's innovative. Take a moment to read her blog here: http://spr.ly/6044VGCRu