Chris Walton’s Post

The third quarter was a mixed bag for Target as modest gains in store traffic and transaction counts was offset by size of those transactions. https://lnkd.in/eKshMJAx #retail #target

Good learnings on effective retail ads. Themes of … big idea lasting long (decades!!) humour power creativity that cuts thru #advertising #marketing

HOW DIGITAL SCREENS IN RETAIL -  DRIVE IMPULSE SPENDING AMONG YOUNG SHOPPERS New research reveals that digital signage and digital displays in retail, have influenced 17% of individuals under the age of 45 to spend more than they initially intended. Why Forefront AV believes this study is a ‘wake-up call’ for retailers.. Click here to continue reading: https://lnkd.in/dNpakaJY #InteractiveDisplays #LEDVideoWalls #TargetedContent #CustomerExperience #RetailTechnology #InStoreMarketing

In my last post, I talked about how physical stores can boost online sales, as evidenced by the report from ICSC. But I wanted to drill down into the data a bit more to see how that plays out across retail categories. Almost all categories see a nice increase in online spending after opening a brick-and-mortar store, with department stores taking the cake with a whopping 50.6% increase in online sales! Apparel comes in second at 11.6%, followed by home goods (9.9%), discounters (4.8%), and specialty big box retailers (1.9%). But wait, there's more... The size of online shopping baskets increases too. We're talking a jump from $94 to $104 for established retailers after opening a store. And for big-box specialty and home goods stores, the average basket size grows even more dramatically – from $85 to $111 and from $194 to $243, respectively. Stores are powerful drivers of overall financial success, boosting online sales and basket value across categories. But to maximise this effect, stores need to be well-run. Streamlined operations, flexible staffing, and a focus on customer experience are crucial. Brands should be thinking of ways to keep that in-store experience fresh and exciting, like adding healthcare services or experiential events. So, what do you think? Are physical stores rightly seen as a key weapon in the retail arsenal? Share your thoughts in the comments. #AgileRetail #RetailIndustry #OmnichannelRetail #HaloEffect #PhysicalStores

Here are 5 of the most-effective retail ads according to Kantar 🎉 Did you know that the retail sector accounted for $6.6 trillion in sales in 2023, with growth of 5.6% expected over the next five years 😲 As part of The Drum’s Retail Focus, we’re using insights from Kantar’s experts to look closer at the standout trends within this category and look at which ads are coming out on top. Take a look at standout spots from Specsavers, SEPHORA, Aldi, eBay and Marks and Spencer to find out what made them so effective. Read more: https://lnkd.in/emepVxQ2

🚀 With the National Retail Federation Big Show on the horizon, we’re taking a closer look at the trends set to ‘change the game’ in line with the event’s ‘Game Changer’ theme. These trends are rooted in strategic reinventions and recalibrations as retailers find new ways to deliver value to increasingly discerning shoppers. We delve into key themes that will define the industry, including the enduring impact of retail media networks, innovations in workforce management, the physical expansion of direct-to-consumer (#DTC) brands, the transformation of shopping #malls, the future of promotional strategies, and more. Keep your finger on the pulse 👉 https://lnkd.in/dnaShJva #RetailTrends #NRF2025

Are you still doing traditional competitor shopping nowadays? Traditional competitor shopping is not efficient for you and the team. There is a modern way for you to monitor your competitors and identify the opportunities in the market. DM me if you want to know how Digital Shelf helps you monitor your competitors and identify opportunities in the market. #datanalytics #ecommerceanalytics #retail #digitalshelf #marketplaceanalysis

Global Retailer's Success Factors As the #retail competitive landscape intensifies, #customers are building strategies to differentiate and avoid being squeezed in the middle. Few of the strategies are: 1️⃣ Building their global corporate #brand to win loyalty and achieve differentiation, aligning every spectrum of the business to support their positioning, e.g. price-value positioning, shopping experience, merchandise #assortment, #privatelabel, #visualmerchandising, #storelayout, #customerservice and #marketingandcommunication 2️⃣ Segmenting store formats ▶ To cover different channels (i.e. embracing online retailing, launching innovative store formats, expanding into #conveniencestore etc.) ▶ To target valuable #shopperprofiles and purchase attributes (e.g. value, premium, ethnic, health, ethnicity, age and lifestyle) 3️⃣ Aggressively adapting their offerings to support their positioning and meet shopper needs ▶ Building, refining and expanding their range of private brands providing choice at different price points and building profit margin. (e.g. range of private brands, innovation to cover white spaces etc.)  ▶ Obtaining from manufacturers the exclusive products and brands and adapting to meet price points, drive differentiation and support their positioning ▶ Customizing communication and promotions to specific shoppers through the use of technology and #shopperinsights (e.g. leveraging their loyalty card data or purchase history) 4️⃣ Optimizing their #businessmodels to improve #ROI and adapt offerings ▶ Decentralizing decisions to improve local shopper and competitive knowledge, and speed up decision-making ▶ Franchising stores as a way to improve local knowledge, but also cut structural costs and reduce risks during expansion. ▶ Developing innovative supply chain and operational models to cut costs For deeper insights or to train your #salesandmarketing teams on #customermanagement best practice, mail us at hello@boilingpoint212.com Till then, stay tuned👍

Just finished the course “Retail Marketing Strategy” by Sharon Yourell Lawlor! Check it out: https://lnkd.in/dFgTgCAc #retailmarketing #marketingstrategy.

Just finished the course “Retail Marketing Strategy” by Sharon Yourell Lawlor! Check it out: https://lnkd.in/dgCghJCU #retailmarketing #marketingstrategy.