Chris DuBois’ Post

The most important skill for a leader is decision-making. Every decision in your business ultimately comes back to you. Even if the decision was made by someone else, it was yours. #extremeownership Because of this, you need to prioritize this skill in your growth. Here's a simple tool I use to think about decisions differently and work towards increasing my speed in making them. It's called the DIKW Pyramid. Maybe there's a cooler name. But that's how I say it. Data are individual inputs. These are facts and figures that we can consolidate to turn into more valuable information. When we apply context to data, we get information. Information allows us to look at multiple data points and see the line on the chart. Context gave us the labels for the axes. From there, we can apply meaning to create knowledge. Knowledge tells us what that line means. Finally, when we apply insight to knowledge, normally through the experience of working with that knowledge multiple times, we develop wisdom. In a simple example: Data - These are the ingredients like flour, sugar, and eggs. Information - The list of ingredients and amounts for the cookie recipe. Knowledge - Understanding how the ingredients come together through mixing, baking, etc. Knowing how to actually make cookies. Wisdom - Knowing when the cookies are baked just right based on smell, look, etc. Experience lets you bake amazing cookies. As you move up the pyramid, you can make decisions faster. This is why experts have a specific domain they work in. They get more reps and rapidly move up the pyramid. They can look at the same data set and quickly apply the context, meaning, and insights necessary to enable better decisions. #decisionmaking #agency PS - The DynamicAgency(dot)Community is waiting for you with special founding member pricing.