Chris McArdle’s Post

Netflix announced that 60 million households could watch the highly anticipated boxing match between Jake Paul and Mike Tyson, for which the peak viewership was 65 million streams. Digital sports broadcasting will never forget this event since Paul emerged victorious. Another much-hyped co-main event with Katie Taylor and Amanda Serrano didn't lag far behind. Netflix even claimed that the match could possibly be the most-watched women's sports event ever held in the United States, which further cements its mark in the arena of sports viewership. The live stream was plagued by major technical issues despite all the excitement. More than 90,000 users experienced issues during the peak, which resulted in a six-hour outage in the U.S. before services were fully resumed. The incident exemplified the surge in live sports on digital platforms, with Netflix throwing the boundaries on what's possible in terms of sports entertainment. It also demonstrated the problems in managing a flawless experience at this scale. . . . #JakePaul #MikeTyson #KatieTaylor #AmandaSerrano #NetflixBoxing #BoxingMatch #SportsStreaming #DigitalBroadcasting #LiveSports #StreamingIssues #WomenInSports #SportsHistory #BoxingFans #JakePaulVsMikeTyson #TaylorVsSerrano #Tribunetrends

Netflix continue to surprise the sporting world with their moves around live sports and entertainment, and this move is no exception. From a scale of access and distribution perspective this is shaping to be their biggest live event distributed on the platform. Netflix continue to flirt around the edges of live sports rights and making things that aren't laboured with the traditional rights models of sports. It also doesn't appear to be a PPV fight, meaning it's purely going to be a play for eyeballs and of course subs. How successful will this approach be? They continue to make bets amping up in scale, so they have to be liking what they're seeing so far, that's for sure. https://lnkd.in/eXj8Krx7

Analysing the biggest sports business deals in Q1 2024 👇 Slide one: F1's 2024 season is now underway and a lot of the teams have new names, but where are the sponsors coming from?   Slide two: The £1.68bn annual fee got the headlines when the Premier League's next UK rights deal was announced, but is the falling cost per game a concern?   Slide three: Netflix's move to get into live sports with WWE next year could address flatlining subs in the US and Canada.   Slide four: Guinness was announced as the new title sponsor of the Women’s Six Nations from 2024, reflecting the growing interest in a competition that has seen major growth in social engagement.   Check out our full breakdown of the details behind the most valuable and consequential deals in the last quarter here: https://lnkd.in/dtx9uQdE #SportsBiz #sportsbusiness #premierleague #netflix #sixnations #F1 #sponsorship #socialmedia #marketing #sportsmedia

📺 Netflix's Boxing Debut Whether you enjoyed the fight or *not at all*, the results we care about most are in from Netflix's first major live sports event. 📊 By The Numbers: - 60M households watched Paul vs. Tyson - 65M peak concurrent streams - 50M viewers for Taylor vs. Serrano co-main event Despite some technical hiccups, these viewership numbers signal the continued shift in sports media consumption. As streaming platforms continue expanding into live sports, we expect significant changes in how brands allocate their sports marketing budgets. https://lnkd.in/gBTWNPVV 

More Netflix Boxing - TLDR: its even bigger than initial numbers suggested. We got up to 143M Unique Viewers (single profile-based) by the end of the first 24-hour period 🕒 (don't confuse this with other average minute data). And - always lovely to be featured in #Deadline 🎉📈 (Deadline Hollywood) - appreciate the coverage my friends! https://lnkd.in/eE-XwCRg Most important perhaps: ➡️ 75% of live audiences watched undercard, as well as the main event 🥊. ➡️ Europe was worst at this, with 56% skipping to the main event, while the US was best 🌍🇺🇸. While live viewing was strong, we recorded about 38% of UVs (profiles) as post-live 📺. Higher than typical big sporting events. Two ways to take this: 1️⃣ Netflix had a big sports hit which rode off its own buzz and picked up secondary eyeballs 👀. 2️⃣ Netflix is still struggling a bit with the full, live sport proposition thing 🤔. In-market US results, which were about 80% live (compared to 24 hours), tend to indicate that live engagement was decent where it was more convenient and way better than Cup and Slam 🏆. While North America did see really high engagement – at one point making up 43% of all UVs – the rest of the world caught up 🌍. NA share dropped to 28% by the end of the period, with Europe, South Asia, etc., engaging more a little later. We'll also put out some weekly numbers when the #PlumHamsters are done crunching the megapanel. #Netflix #StreamingWars #LiveSports #Research #MikeTyson #JakePaul #PlumResearch #ContentTrends 👊💥

✅🖥️ WSJ (11/16): “Netflix’s push into more live sports programming is part of a long-term plan to build regular, appointment viewing on the platform, which is attractive to advertisers and subscribers. It also is aimed at helping Netflix’s larger effort to replace TV networks as the main source of HH entertainment. Sports leagues are embracing streaming as companies such as Netflix and Amazon are willing to spend heavily for their content. And live sports is seen as a lure to attract advertisers, which both Netflix and Amazon have prioritized. Netflix is scheduled to broadcast at least two NFL XMAS games this year, and at least one holiday game in 2025 and 2026. It is paying about $75MM a game this year, WSJ previously reported. Other streaming services, such as Comcast’s Peacock, are doing the same. A January playoff game between the Kansas City Chiefs and Miami Dolphins drew 23MM viewers and was the largest event ever for internet usage in the U.S., responsible for 30% of web traffic. Netflix also said Saturday that another 50MM HHs WW tuned in to the tense undercard fight between Katie Taylor and Amanda Serrano. The company added it was likely the most watched professional women’s sporting event in U.S. history.” ⬇️ #streaming #boxing #avod #svod #livesports #ctv #ott https://lnkd.in/g-SQqb3C

Netflix just wrapped up an exhilarating debut this weekend in live boxing, featuring Mike Tyson against Jake Paul. This record-breaking event saw 60 million households tuning in for the free stream. In a major strategic shift, Netflix, a leader in the streaming industry, has just doven into live sports broadcasting. This move marks a significant shift from its earlier stance of avoiding live sports in favor of “binge-watchable” content. The change began in 2024, with Netflix's $5 billion agreement to air WWE's Raw brand starting in 2025. They’re also further expanding with a three-year deal to broadcast NFL Christmas Day games, paying $150 million for two games in 2024. This strategy is already yielding returns as Netflix has sold all ad spots well ahead of the broadcasts, indicating a more lucrative approach into this new territory. It’s certainly exciting to see Netflix’s ambitions dominating the live sports coverage! Esquire Group Inc. https://lnkd.in/e2vC-J23

🇺🇸 It’s estimated that 57% of Americans watch sports at least once a week, with 44% of those viewers watching these games outside of linear TV. This number also rises to 65% among adults ages 18-34, who are more likely to be cord-cutters or "cord-nevers" when it comes to cable. 🖥 **Sports viewers are loyal watchers** One of the main drivers behind the push for streaming services to get sports content onto their platforms is the built-in audiences that they provide. Sports viewers are extremely loyal to their content. 40% watch sporting events at least once weekly, and 53% watch monthly (source: Statista). The lifetime value of appealing to a sports viewer is ultimately much higher than those who watch via traditional platforms. 💰 The ability to offer stable, 4K broadcast-quality streaming sports services is a huge revenue opportunity, one that STAIDIUM helps sports clubs, facility owners, and leagues realize every day. #streamstaidium #basketball #hockey #soccer #volleyball #sportsinnovation #sportstech #sportcamera #sportsdevelopment #sportstreaming #sportsanalytics

Sports and streaming are on fire! 🔥 Last night’s Tyson-Paul and Serrano-Holmes fights on Netflix showed how massive the demand is for live streaming sports. With over 120 million people tuning in, the buzz was electric. It's exciting because this is exactly why I teamed up with former National Football League (NFL) All-Pro Shawne Merriman and led a major investment in Lights Out Sports through Applied Real Intelligence LLC ("A.R.I."). We believe in what they’re building: 1️⃣ Lights Out Xtreme Fighting (LOXF): A top feeder league to the Ultimate Fighting Championship, showcasing the next generation of MMA stars. With the UFC valued near $15 billion, LOXF is quickly becoming a key player. 👉 www.LightsOutXF.com👀 2️⃣ Lights Out Sports TV: A streaming platform delivering live, free sports content directly to fans on any device. It's already got the best fight sports and it's growing FAST. 👉 www.LightsOutSportsTV.com👀 In investing, success often comes from recognizing where the market is headed before everyone else catches on. It starts with paying attention — to market signals, emerging trends, and what consumers are going to want — and then taking decisive action. With 20 years of experience in investing and trading, I’ve had a lot of practice at identifying these signals early. The surge in demand for live streaming sports made it clear to me that this was an opportunity for A.R.I. to act on quickly. The timing was perfect to go all-in and back a founder who is redefining the future of sports media. Want the full story? Check out the link in the comments below! ⬇ #Sports #SportsMedia #FightSports #MMA #Boxing #Streaming #StreamingWars #SportsStreaming #Investing #VentureDebt #LightsOutSports

How Netflix’s Bold Strategy Could Save Mike Tyson vs. Jake Paul from Millions in Piracy Losses Piracy has long undermined the boxing world, eating into the hard-earned incomes of athletes and threatening the viability of high-profile events. The much-anticipated fight between Mike Tyson and Jake Paul faces a similar threat, with potential losses reaching millions due to illegal streaming. Yet, Netflix, a new contender in the sports streaming arena, is stepping up with a formidable anti-piracy strategy that might turn the tide. As streaming giants like DAZN, ESPN, and Amazon Prime continue battling piracy, smaller broadcasters struggle to keep up due to limited resources. Even industry leaders like Premier Boxing Champions (PBC), currently managing substantial debt, […] https://lnkd.in/dfPq48Ks