Christopher Wilson’s Post

🚀 Exciting News: AdtechBro is Launching! 🚀 I’m thrilled to announce that my digital media consultancy, AdtechBro, officially launches early next week! After consulting on the side for over five years, what started as a ‘side hustle’ has grown into a brand with the potential to shape the future of our industry. This journey has been a long time coming, but I’m glad I waited until now to launch as the timing is perfect. Over the second half of my career, I’ve have built the knowledge and skills that make AdtechBro possible today. It’s fun to reflect on my very first client and compare that experience to the work I’m doing now—work that has paved the way for this exciting new chapter. (More on that in a future post!) The name AdtechBro? It came to life during a casual chat with a good mate at a pub in London. After spending far too long brainstorming the “perfect” name, this one landed effortlessly—and it just felt right. 🆓 All initial consultations are FREE! Whether it’s within my rated services or general inquiries, I’d love to hear from you and see how AdtechBro can help. 💡 What I offer? Stay tuned for full service details with the launch of the website in early December. 📖 What’s Next? Over the coming months, I’ll share articles I’ve written over the years. The first one, from 2019, is still as relevant today—focused on maintaining integrity and protecting advertisers in a world where “buyer beware” often rings true. This is just the beginning. I can’t wait to share more with you soon! #AdtechBro #DigitalMedia #Consulting #BusinessLaunch #MediaBuying #Advertising #Adtech #MediaAgency #Programmatic

Time is money. But what happens when the money spent brings huge returns? Then it's time to celebrate success. At Techtide Marketers, we recently helped one of our clients achieve incredible results through a strategic ad campaign. Here’s a glimpse of the success: Rs. 727,852.73 spent 1,816 purchases 102,192 clicks CPC as low as Rs. 3.08 CTR up to 8.82% Our data-driven approach continues to deliver exceptional outcomes for brands across industries. Ready to scale your business? Let's get started! #DigitalMarketing #MetaAds #SuccessStory #TechtideMarketers #AdCampaigns #MarketingResults #BusinessGrowth

We often hear about product-market fit, but earlier I was fortunate to also learn about 'problem-market fit' from Jared Robin at Sidebar's event (thanks Lexy Franklin for organising!). Problem-Market Fit is all about ensuring that your product or service is addressing a real pain point or problem in the market. In Adtech and for Tickle, that problem is consumers do not click on ads. There's a level of hubris when it comes to digital advertising; we assume that consumers are in-market to buy and are surprised when they don't. In reality, they are in-market to engage with content that they're interested in and digital ads prevents them from doing that. We are creating the space for consumers to express intent but on their own terms at Tickle Global. Reach out via DM or book a meeting here: https://lnkd.in/epRWe_Kb #programmaticadvertising #adtech #clickthroughrate #customerexperience

Over the summer, PMW is hosting a ‘Dream Team’ competition, letting registered readers vote for their ideal squad of marketers based on their influence and achievements within the industry. With just over a month left to vote, PMW can reveal the top 22 people currently leading across five categories: Brand, Agency, Technology, Media Owner and Thought Leader, to create the ultimate marketing squad. The pool of talent readers can choose from is taken from the PMW 100 Powerlist 2024 and readers have until Friday 30 August to submit their free votes (available to all registered users with an email and password via the link in the comments). Congratulations and good luck to our current leaders below: Brand – Neil Jones, Head of Performance Media, Boots UK – Rak Patel, Head of EMEA Sales at Spotify – Chris Bishop, Ecommerce & Digital Director, Nobody's Child – Alesha Griffiths-Kidd, Acquisitions Manager, Formula 1 Technoloy Provider – Lee Metters, Client Partner - Brand Partnerships, Awin Global – Cat Anderson, Director of International Marketing, Sprout Social, Inc. – Amit Kotecha, CMO, Quantcast – Alice Anson, Director of Digital Media, Nectar360 Agency – Andrew Turner, Managing Director - UK, Incubeta – Thomas Byrne, RocketMill CEO – Rick Lamb, Managing Director UK, Jellyfish – Oliver Walker, Managing Director, Hookflash – Azlan Raj, CMO at dentsu – Ellie Hooper, Head of Client, The Goat Agency Media Owner – Hannah Walker, Head of Mid-Market UK, Reddit, Inc. – Supriya Dev-Purkaystha (She/Her), Head of Native Advertising - UK, Microsoft Ads – Nora Zukauskaite, Integrated Marketing Director - TikTok Shop UK – Nick Baughan, Head of Global Agencies, Meta Thought Leader – Dr Grace Kite, Founder and Managing Director, magic numbers – Sue Azari. E-commerce Industry Consultant, AppsFlyer – Avinash Kaushik, Chief Strategy Officer, Croud – Perla Bloom, Global Comms Planning, Expedia Group (formerly Global Connections Planning Lead, EA Games) #PMW100Powerlist2024 #performancemarketing #advertising #adtech #brand #thoughtleadership #media #agency

MadTechMoney 2024 was a blast ... The sessions offered valuable insights into the world of ad tech, investments, and retail media. Here are our three key takeaways: 1️⃣ Rémi Lemonnier from Scibids - acquired by DoubleVerify , Ionut Ciobotaru from PubNative (Now Verve), and Daniel Pirchio from Onetag discussed groundbreaking strategies for scaling and selling ad tech businesses in a panel discussion moderated by Tal Hewitt from EY-Parthenon. They underlined the importance of strategy alignment throughout the company from the get go, scaling—and failing—faster, and hiring directors across different regions early on. 2️⃣ Lara O'Reilly from Business Insider moderated a panel discussion with Rich Ashton, Kevin Flood, and Ciarán O'Kane from FirstPartyCapital, exploring the landscape of ad tech investments in Europe. Kevin highlighted that “It’s harder to scale in Europe, but if you’re able to do it, you become very valuable for acquirers in the US”—urging founders to utilise “the scale of collective intelligence” in this venture. 3️⃣ A panel moderated by Rachel Smith from ExchangeWire spoke to Paul Wright 🌻 from Uber Advertising, Martin Jensen from Nexta, and James Avery from Kevel to dive deep into retail media, underscoring the remarkable growth in the sector. James emphasised that “More money comes into the ecosystem as retail media networks improve. And increasingly, it’s an existential threat to retailers if they don’t invest in retail media networks.” #MadTechMoney2024 #AdTech #MarTech #RetailMedia #Investments

Cautionary Tale - 15 Inuvo, Inc: The Rise and Fall of an Ad-Tech and Marketing Technology Company Inuvo: An Ad-Tech and Marketing Technology Company Founded: 1987 (as Bright Mountain Holdings) in Little Rock, Arkansas Founders: Originally founded as @Bright Mountain Holdings The Problem Inuvo Sought to Solve: Inuvo aimed to provide a comprehensive suite of ad-tech and marketing technology solutions, including audience intelligence, data management, and demand-side platform capabilities, to help advertisers and agencies effectively reach and engage their target audiences. Solution: Inuvo's solution was an integrated platform that combined audience data, analytics, and ad-delivery tools, enabling advertisers to plan, execute, and optimize their digital marketing campaigns across various channels and devices. Acquisitions: Over the years, Inuvo acquired several companies, including NetSeer, iAD Solutions, and Valid Products, to enhance its ad-tech and marketing technology capabilities. Funding: Inuvo raised funding through various sources, including private placements and public offerings. Challenges: Despite its efforts in the ad-tech and marketing technology space, Inuvo faced several challenges that contributed to its struggles: Intense competition from industry giants and well-funded startups Difficulties in scaling and acquiring new clients in a highly competitive market Adapting to the rapidly evolving ad-tech and marketing technology landscape Challenges in maintaining a competitive edge and differentiating its offerings Struggles to achieve profitability and sustainable growth Downfall: Inuvo's inability to navigate the competition, scaling challenges, and changes in the ad-tech and marketing technology market, coupled with difficulties in achieving profitability, ultimately led to its acquisition by ConversionPoint Technologies in 2020. Fate: Inuvo was acquired by ConversionPoint Technologies, a marketing technology company, in 2020 for approximately $10 million, signaling the company's struggles to maintain independence and growth in the competitive ad-tech and marketing technology space. Lessons Learned: Innovation and unique value propositions are essential but must be coupled with effective execution and adaptation to market dynamics. Scaling and client acquisition strategies should be well-planned and executed to achieve sustainable growth in highly competitive markets. Adapting to changing industry trends, regulatory landscape, and technological advancements is crucial for long-term success. Inuvo soared in ad-tech with innovative solutions but faced fierce competition and scaling hurdles, leading to its 2020 acquisition. It's a tale of adaptability, execution, and staying ahead in a dynamic industry. #Inuvo #AdTech #MarketingTech #RiseAndFall #BusinessLessons #Innovation #TechAcquisition #DigitalMarketing

𝐖𝐡𝐚𝐭 𝐬𝐞𝐭𝐬 𝐨𝐮𝐫 𝐚𝐝 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐚𝐩𝐚𝐫𝐭? In this episode of Selling on Giants, we’re excited to welcome Sreenath Reddy, the visionary Founder & CEO of Intentwise! When managing nearly $1 billion in ad spend, flexibility is key. Over the past five years, they've been the only platform offering a choice between AI-based and rule-based bid management—right down to the campaign level. 🎙️ Tune in as we explore how this unique approach is driving smarter, more adaptable ad performance. https://buff.ly/4e9FExa #AdvertisingInnovation #AdTech #BidManagement #AIAdvertising

While #curation hasn’t been widely discussed in our region, it has been a major topic in the AdTech industry in the States and other markets. Curation goes beyond simply creating an inclusion list of publishers; it also involves several critical factors like media quality, brand suitability, tackling brand safety, and strategic ad positioning to address key concerns in the #AdTech industry. We all know #OpenWeb wasn’t built around a collection of premium placements. If immediate scale at a lower cost is the priority, programmatic offers a cost-effective path, but does it guarantee #quality? Curation, on the other hand, emphasizes prioritized and strategically positioned placements to avoid lower-quality sites and ad placements, and ensure ads appear alongside relevant, brand-safe content (think of even integrating creative elements). Should brands pay a premium for that? As the saying goes, 'when you pay peanuts…' #Curation #AdTech #MediaQuality #BrandSafety #AdPlacement #ContentSuitability #Relevancy Smartifai

Hello Team, We’re aiming to drive substantial traffic and engagement. Let’s align on strategies and leverage all resources to make this happen! Thanks, and looking forward to ideas from everyone. #TrafficGrowth #DigitalStrategy #MarketingGoals #EngagementBoost #TargetedTraffic #OnlineVisibility #MarketingSuccess #DigitalMarketing #TrafficOptimization #LinkedInGrowth #BusinessGrowth #MarketingTeam #Dizigro

Ready to boost your tech startup's growth with advanced Meta Ads strategies? You won’t believe the tactics we’re sharing in our latest post! Curious? Check it out now and get ahead of the competition! #MetaAds #StartupGrowth #TechMarketing #DigitalAds #AdStrategy #growthhacks