Founder & CEO @ Nerd Crawler (LA33): the auction marketplace for creators starting with comic book artists
Struggling to figure out if you have product market fit? Start tracking “Thank-yous” as KPI 🙏🙏🙏 How do you measure it? Simple! Track how often your customers write in or post about your brand saying “Thank you” for existing. I’ve been lucky to work at some amazing startups, and the ones that really made a difference in the world started by making a difference one customer at a time. I remember at Quidsi Inc., a subsidiary of Amazon when someone wrote in saying “Thank you" because they couldn't get access to diapers and one of our coworkers biked diapers to their house. I remember at Bonobos when a customer wrote us saying, “Thank you” because his wedding suit was stolen from his parked car, and the Ninjas overnighted one to him at no cost. I remember at Comixology, an Amazon company (before the big changes...) when customers would DM and email us “Thank you” because they finally had a way to read their favorite comics even if they were stuck in bed, in the hospital, or because they didn’t have a comic book store within a 1 hour drive from them. And now that I'm building Nerd Crawler, I know that we're really on to something when our sellers tell us that we're helping them earn more and reach new customers and when our buyers tell us that they've been able to finally get a piece of art from their favorite artists. More often than not, the brand with the highest number of customers saying “Thank you” at the highest frequency are the ones who have found product market fit. But more importantly, the brands driving the highest number of authentic "Thank-yous" are solving real problems for real people and love doing it.