It was a pleasure to be invited to speak at the inaugural 2024 Football Queensland Convention in Brisbane this past weekend. Other speakers included Ross Bernstein, CSP, CPAE, GSF Catherine Clark GAICD Fabio R. Serpiello and Michael Connelly to name a few. During the recent Queensland State Election, Football was at the forefront of many conversations with candidates at more than 90 seats across the state as a result of Football Queensland's #EQUALISER election campaign. The convention presented a timely opportunity only one week post election to discuss how Football faired. Here are some headline numbers: -1st out of all sports in total number of projects committed to by candidates, and the winning party (LNP) - Football has seen its successful election commitments total value ($) jump by 232% since 2020! - The average value ($) of each successful commitment has grown 264% since 2020. Football showed through the campaign that together we are stronger, and both singular and collectively we have an impactful and important story to tell through not only a spoken narrative but also the data behind the game. Quantitative data can present a compelling backdrop and help differentiate you from the noise, adding objective validity to your 'ask'. Credit goes to our team at Football Queensland and members of clubs all across our state for working together to deliver an #EQUALISER for the world game. Great example of how government relations specific activities can support community clubs to leverage opportunities during an election. #Equaliser #footballqueensland #2024queenslandelection #communityfootball
Get in there! Top stuff Chris
Outstanding presentation Chris 👏
Great presentation - It’s so important that our clubs see how successful the game has been thanks to everyone’s collective efforts 👏
Thanks, Chris, for your great presentation. It was super interesting to learn about new approaches to planning football infrastructure across Queensland and hear about some successful, bipartisan-supported projects.
It was a great presentation Chris, testament to the great work you and the team did in the last few years!
Christopher, congratulations on the success of the #EQUALISER campaign. It's going to be so rewarding for you, and all of us, to watch the growth of the game that the new facilities around Queensland will deliver!
Government, Policy, Strategic Engagement
3wLove the data and evaluation of impact. Well done