Coverage in retail stores was unexpected. I went shopping recently before an upcoming trip to about 10 stores and here is what I noticed. The majority of stores were understaffed. I had several items in my hand, not once greeted, had to find my own fitting room and ask the person at the cashwrap if it was okay for me to go in. In one store, both fitting rooms were full of product and plenty of people standing around to have these cleared out prior. One store had just one person behind the cash wrap that couldn't leave to help other clients, leaving opportunity for shrink, poor conversion and overall bad experience. I always prefer shopping in store vs online but might not go back to these stores. There were stores that had coverage, greeted on time, but didn't try to suggestive sell after I had spoken about an upcoming trip and had items I wanted to try..they just gave me different sizes in the items I had picked out. The energy was low, and no one seemed excited to be there. Now, this could be an off day, and several stores I've walked into in the past have been exceptional! I sympathise, because I've been there myself and had issues with coverage due to turn over, call outs, and availability gaps with my schedules. When this happens, you're not always in the best of moods, and neither is your team. The clients can see it as well. I wondered if these stores had the right coverage and assistance they needed from Reflex how things would be different. I don't want to shop online and I love going to stores, but I can see how one experience/impression can change a clients mind. A lot of retailers try to reduce payroll as their way of controlling costs, but it's not working. It's causing more shrink, turnover, poor conversion, and damaging the brand experience. Adding the correct coverage and having access to associates within hours will create a better experience for the store and drive better results/sales allowing you to add more payroll vs. reducing it. This also isn't just my opinion, I've spoken to hundreds of store leaders who all wish they had Reflex to leverage in their stores. It's 2024, retailers should be able to incorporate a flexible labor model like Reflex to drive better results, have the correct coverage in stores, and increase the in store experience for all. #coverage #shortstaffed #retail #retailleaders #retailmanagers #management #payroll #retailing
In this tough retail climate, many companies are cutting back on payroll. That is also making staffing stores very challenging.
Cutting payroll is a retrenchment strategy. No brand ever suddenly gained market share through the ‘genius’ of understaffing.
The opposite is when companies “flood” the floor with employees and the turnover is huge …
I just left a brand that cut payroll but still expected the the same outcome or better.
Store Manager
6moI’ve followed your business model for a few years now and love the concept. As an experienced Store Leader, not having proper staffing levels can absolutely make or break both the internal and external client experiences. I was recently in Nashville and experienced similar instances you described in this post. As a retailer it breaks my heart bc we now live/work in a world we all need and expect more with less which is like walking up on a down moving escalator. I am also surprised at how few retailers utilize mobile POS devices that would free up those, “stuck behind the register” moments plus allow for their teams to always be actively on the sales floor engaging. All this to say that I love your business model and concept - I even know someone personally who has picked up reflex shifts and enjoys the pay transparency and quick turnaround on payment. Kudos and much success to your org, it’s a much needed service in a tougher than most would think environment.