Christine Ellis Purcell’s Post

"Where do you think dollars from #digitaladfraud are being funneled to? Hint: It’s not your local Boys and Girls Club or the Shriners Hospitals for Children." Learn actionable steps from Jason Wiese on how to really be a force for good in the fight against fraud and ensure your advertising dollars are a force for growth.

As peak season approaches, winning back lapsed customers is crucial. Now’s the time to fine-tune your re-engagement strategies and get on their radar before the holiday rush kicks in. Movable Ink's Director of Strategy, Meaghan Bilinski, shares four strategies that blend creative tactics with data-driven personalization to reconnect with customers just in time for Cyber Five. From interactive polls to tailored value recaps, these methods are proven to drive results. Ready to reignite customer excitement and ensure Q4 is a success? Add this blog to your reading list: https://lnkd.in/gyYkeYcK

You know your wife gets you and your job when she forwards you an email asking if Bloomreach is their email provider - we aren't for this particular brand...yet. However, this is a great example of owning a mistake and making it right. And let's be real an "Oops" subject line always sees a boost in open rates and engagement. Have I worked with retailers that purposely scheduled oops campaigns once a quarter? You better believe it. Thanks Kendall Macaluso for sending this my way - #yougetme #subjectlinescanbefun #makeupaholiday #martech #ecom #emailmarketing #ownyourmistakes #increaseengagement

I'm really pleased to share the launch of the IAB's ID-less Solutions Guidance document, now available for public consultation! 🎉 A must-read for anyone navigating today's world in which traditional identifiers are becoming increasingly unavailable and perhaps even less necessary. This document compares ID-less solutions with ID solutions, and defines what an ID-Less Solution really means. From personalised ads, measurement and fraud prevention to frequency capping and more, it provides clear strategies on how to tackle these use cases without relying on signals that can be used to identify a person. A massive thank you to everyone who made this document possible! Your expertise and collaboration have been amazing. 🙌 Particular thanks to #IABTechLab’s Miguel Morales who orchestrated everything and Chris Watts who held the pen on much of the doc. #IABTechLab would love to hear your thoughts and feedback. As would I! Dive into the document and let us know what you think. 💬 You can find the doc here: https://lnkd.in/gU6wJHGq #DigitalAdvertising #IDlessSolutions #Innovation #Collaboration #IAB #PrivacyEnhancingTech

As a brand, have you ever felt like you're walking a tightrope between consumers' desire for tailored content and their urge to protect personal data? Balancing personalization and privacy is key to maintaining customer trust. Learn more. 👇https://zurl.co/nqWI

We’ve outlined some of the most common questions healthcare marketers ask when choosing an identity provider and explain how Throtle’s solutions can help you achieve your goals. #identityresolution #identity #Throtle

Happy Friday! If you want to keep your advertising efforts clean, efficient, and fraud-free, you're in the right place. Today, we're diving into the critical issue of Invalid Traffic (#IVT) — a silent but impactful disruptor in the digital advertising ecosystem. IVT can skew analytics, drain budgets, and harm your marketing performance. But don’t worry — understanding its intricacies is the first step in protecting your campaigns. In this blog, we break down the two main types of IVT: General Invalid Traffic (#GIVT) and Sophisticated Invalid Traffic (#SIVT), and share the latest statistics on how they’re impacting the industry. Learn how the #DecenterAds team tackles these challenges with various detection approaches. Let’s explore how you can protect your investment and maintain the integrity of your ad campaigns: https://lnkd.in/gM4q_8hE #adtech #programmatic #advertising

Here's what I think - if the marketing and advertising industry is not inclined in anyway to fix the rampant/proven/verified fraud that's happening in digital, then you can only come to one conclusion; we are 100% cool with WASTING money, or at the very least, are not enthusiastic in reducing the waste, which means in turn that the common refrain for ROI and ROAS is a complete load. If we REALLY cared about ROI, we would exorcise fraud wherever it's happening with impunity and joy at the reduction in wasted ad spend. Instead, you get this stuff.... https://lnkd.in/gvNhqbwT