Christa Cole’s Post

📝 #Brainwriting is the new Brainstorming! ⚡ One easy and basic step to lead the most creative and stress-free #brainstorming session 😉 #MentalHealthMatters #Workplace

I love creativity in campaigns, here's one of my faves - turning a problem into a solution: KFC had enough of copycat brands, and their response was brilliant! When you're as iconic as KFC, you're bound to get copycats! You could exhaust your legal team chasing them down, or you could hand it over to your creative team... After all, creativity is all about solving problems. In this case, KFC shifted the spotlight from the copycats to the consumers: 'How do we remind everyone that KFC is the original and ultimate fried chicken destination?' The result? A stroke of genius. Well played, KFC UK & Ireland. Bravo!

KFC Outsmarts the Copycats with a Clever Twist 🍗💡 When you're a giant like KFC, imitators are inevitable. But instead of exhausting their legal team, KFC did something brilliant: they handed the reins to their creative minds. The result? A strategy that shifted the spotlight from the imitators back to where it belongs—the customers. This is the essence of creativity: turning challenges into opportunities and using wit to solve problems that others would tackle with lawsuits. Curious about how creativity can elevate your brand? Dive into Helveticans. #CreativityInAction #KFCInnovation #MarketingMastery #CopycatNoMore #BrandGenius

🌟 Dunkin's Super Bowl triumph isn't just a win for coffee lovers; it's a blueprint for marketers everywhere. In this post, R.K. Brooks discusses how strategic celebrity partnerships and cultural integration can elevate your brand to Super Bowl levels of success. 👉 https://buff.ly/42WZV5s #MarketingStrategy #SuperBowl #DunkinSuccess

KFC Fights Copycats Creatively 😆🍗 Creativity Workshops 👉 https://seedily.ai/ When you're as big as KFC, it's hard to stop brands from copying you. You either have the option of working your legal team into the ground or assigning the task to your creative team instead... Creativity is all about problem-solving. In this case, KFC turned the focus away from the copycats and towards the consumers! #KFC #wordplay #wednesday #creativity #copycats

One thing I've noticed a lot of brewery owners wrestling with is focusing almost exclusively on the beer itself. Of course, brewing great beer is key, but what about its bigger impact? If you dig deeper than just "making people feel good," there's a whole bunch of influence your brewery could be tapping into. Think about it: How does your beer enhance specific moments, from family gatherings to special occasions? What role does it play in building community connections, influencing local culture, or even making a mark on a larger scale? To help you explore these ideas, I’ve created a handy lil template to brainstorm all the ways your brewery could be making a bigger splash. From the personal to the global, I want to make sure you're not missing any opportunities to amplify your impact. Check out the link below, grab the template, and if you want to dive even deeper, book a free 30-minute chat with me. https://lnkd.in/ep8tbqGu #BreweryImpact #CraftBeerCommunity #BrandStrategy

Creating journeys Every journey is a business opportunity, offering countless chances to grow, learn, and create. It’s about how you present yourself and seize the moment. Strong PR skills aren’t just natural; they come with training, practice, and the willingness to refine your approach. When you put yourself out there, it’s not just a personal voyage; it’s an opportunity to inspire and uplift others around you. Partnering with well-established, reputable brands is essential in showcasing your art and craft to a wider, appreciative audience, elevating both your work and your reach.

🎄Consistency in storytelling is a powerful thing. This year, Marks and Spencer brings back Dawn French for its Christmas ad—doubling the charm with her as both herself and the fairy—creating a festive story fans can count on. Why does this work? Because it builds on a story people already know and love. In a time when people crave reliability, a continuous narrative like this creates familiarity and trust. It’s a reminder that staying true to your brand’s storytelling can be just as impactful as reinventing the wheel. #BrandStorytelling https://lnkd.in/g4egxKcU

The critical role of PR in the food & beverage industry ✨ In the food & beverage industry, your brand’s reputation can make or break your success. That’s why Public Relations isn’t just important—it’s essential. At Tribe Agency, we specialize in PR that: - Builds Credibility: We help your brand or establishment become a trusted name in the industry. - Manages Crises: We’re there to navigate the storm, ensuring your brand’s image stays intact. - Amplifies Success: From new openings to special events, we make sure the world knows about your achievements. Don’t leave your brand’s reputation to chance. Partner with us to ensure your story is told the right way. 🍽️

Theme Team Sometimes business is like condiments - you can be Team Mustard or Team Ketchup, but what matters is adding flavor to the market! 🌭 At Theme Team, we just launched our latest custom prop series featuring a fun take on the Drake vs Kendrick discussion. It reminded me of an important business lesson: Competition drives innovation. Just like these two artists push each other to excellence, healthy market rivalry creates better products and services for customers. But here's the real secret: Both mustard AND ketchup can coexist on the same hot dog. Similarly, the market is rarely winner-takes-all. Different approaches can serve different customer needs. What's your take - are you Team Mustard (Kendrick) or Team Ketchup (Drake)? And how has competitive pressure helped your business grow? #Marketing #Innovation #BusinessStrategy #CreativeThinking #EventProps P.S. Check out our latest custom props at ThemeTeam - where we turn pop culture moments into unforgettable brand experiences! 🎯 The video features our new Kendrick x Mustard bottle prop with "MUSTARD ON THE BEAT" energy, while Drake's looking a bit salty about the ketchup situation 😂