Chris Swadling’s Post

Reddit's New Sports Partnership Program: Reddit partners with major sports organizations like the NFL, NBA, MLB, PGA, and NASCAR for new in-app activations. Expect exclusive sports content, including video highlights, player AMAs, and behind-the-scenes videos, boosting engagement in sports communities. 📈 Highlights: - Access to premium sports content. - Enhanced connection for sports fans. - Significant growth in sports communities (+26% YoY). 🔹Ad Opportunities: Brands like FanDuel, Samsung, and Ford saw lifts in purchase intent and brand favorability during initial tests. With 10M new daily users, Reddit’s expanding value for users and ad partners. #SportsMarketing #RedditAds #DigitalMarketing #SportsPartnerships #CommunityEngagement

Reddit has partnered with major sports leagues, including the NFL, NBA, and MLB, to boost revenue by showcasing game highlights, behind-the-scenes videos, and AMA sessions with players. Advertisers like Samsung and Ford will display ads alongside this content, with Reddit sharing ad revenue with the sports leagues. This move enhances Reddit's engagement with communities, diversifies its revenue streams, and aligns with broader trends in media and advertising towards integrating sports content and interactive features to attract viewers and advertisers. #marketing #advertising #NBA #NFL #Reddit

#Sports & #Engagement | Reddit, Inc. launches sports partnership program to enhance engagement. The program will bring exclusive sports #content into the app. Major sports leagues are some of their most active Reddit Pro users and prime examples of the power of engagement within Reddit communities. Additionally, sports is one of Reddit’s most popular and fastest-growing interest groups (+26% YOY), bringing together highly active fans across over 1,000 communities (1). So it’s no surprise that their first program partners include some of the biggest US sports leagues with global audiences: the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), the PGA TOUR, and the National Association for Stock Car Auto Racing (NASCAR). LALIGA are you ready? https://lnkd.in/d2jW9eZp

For true sports enthusiasts, the game never ends. They dive into sports radio to connect with fellow fans, their teams and hear honest coverage. Sports radio feeds their passion 24/7 and marketers have long taken notice to enjoy significant benefits when they advertise on sports radio. The recent Sports & Fandom study by Audacy, Inc. dove deep into the nature of fandom, uncovering the crucial role sports radio plays in driving fan engagement, loyalty, and advertiser impact. There are six key takeaways in the article below. #SportsRadio94WIP https://lnkd.in/e9zSCWxU

📢 Calling All Sports Teams! 📢 Are you ready to elevate your in-venue experience and boost social media engagement? With Yepple, you can seamlessly integrate game predictions, trivia games, and promotional giveaways—all without the added overhead. 🎉 Schedule a call with us, and we’d be thrilled to show you how Yepple can make a difference for your team. Let’s talk about creating an unforgettable fan experience! #FanEngagement #SportsMarketing #GameDayExperience #Yepple #SportsTeams

Reddit's teaming up with the NBA, NFL, MLB, PGA Tour, and NASCAR! Get ready for exclusive content, AMAs with sports stars, and behind-the-scenes action. This strategic move targets loyal sports fans and advertisers alike. Check out how Reddit is revolutionizing sports advertising! To know more click here : https://lnkd.in/djsfS6rH #SportsMarketing #RedditPartnerships #FanEngagement #MarTechpulse

As football season kicks off, it's essential understand how to engage Gen Z viewers. Discover strategies to attract, delight, and retain this audience in the live sports arena. Dive into our insights here: https://lnkd.in/gNKhVJmW

https://lnkd.in/esFECuNQ The app got off to a decent start, sparking hope it would be more successful than its predecessor Barstool Sportsbook, but data indicate otherwise. In a new report, JMP Securities noted that as measured by handle, ESPN Bet’s second-quarter online sports wagering market share slide to 3.2% from 4.7% in the first three months of the year.

Are skyrocketing sports rights fees and locked paywalls jeopardizing the future of sports viewership? ➡️ https://lnkd.in/deN3R6Yc This report raises important questions for leagues, federations, and clubs. Younger fans, while passionate about sports, often prefer short-form highlights over costly live access. Platforms like YouTube and TikTok could provide an opportunity to flip the model—monetizing non-live content and driving fans toward a more accessible live experience. Could this be the future of sports engagement? What do you think? #futureofsport #sportsrights #sportshighlights #livestreaming #livesportsproduction