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Chris Seper Chris Seper is an Influencer

Media Executive | Successful Entrepreneur & Startup CEO | Content & Digital Media Strategist | Journalist

Jim VandeHei's piece last week in Axios is about as right as anyone's been lately: only urgent, dramatic change will save most news media companies. Too many are too slow to listen to their audiences; to create true differentiation and deliver something that solves a real problem in people's lives; to drop the sentimentality to the way things used to be; and too slow to jump on any technology that can make a real difference (we all know the one). He said it differently: "deliver it without dithering." VandeHei's message is meant as both a wake-up call and a call to action. There is plenty of hope to go around, too, as well as snake oil (example: is the continued emphasis on gawdy numbers - aka. British journalism - the answer? Or is it building smaller-than-gawdy-but-still-big numbers of fans who love the brand?). The bottom line: No matter what, the road is hard. But it's worth it. #journalismmatters #businessmodel #artificialintelligence #journalism #digitalmedia

Axios Finish Line: Most difficult media moment ever

Axios Finish Line: Most difficult media moment ever

axios.com

Rob Manker

Senior Growth Marketing Leader | Brand Strategy | Strategic Communications | Healthcare | CPG | Media | Higher Education

5mo

Agree 100%. The new media mentality will have to be thinking with the external lens, from the audience perspective. Too long we've held onto the notion that the job to be done was to preserve the historical model, at all cost. We seem to finally be waking up to the reality - reinvent the old model in new, relevant and viable ways.

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