Chris Pinkerton’s Post

🙂 🙌 Hello LinkedIn community, I am exploring ways to optimize the SWOT analysis process with AI and am keen to learn from those who have experience in this area. What challenges did you face while conducting a SWOT analysis for your company? Did you employ any automation tools, particularly those enhanced by AI, to streamline the process? Sharing your experiences could be incredibly helpful to those of us looking to leverage technology for strategic planning. I'm interested in both the hurdles you encountered and the tech solutions that proved effective. Feel free to comment below or message me directly for a more in-depth discussion. Looking forward to your insights! 🚀 #swot #marketingstrategy #strategy

🎯 #𝟮 - 𝗛𝗼𝘄 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗣𝗲𝗿𝘀𝘂𝗮𝘀𝗶𝘃𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗖𝗮𝘀𝗲 𝘄𝗶𝘁𝗵 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 ? Crafting a compelling business case is essential in gaining buy-in for any new initiative. With the help of Generative AI, you can structure your proposal to be both clear and persuasive. Here's another example to illustrate how you can use this approach in a real-world scenario: 🌟 𝗣𝗿𝗼𝗺𝗽𝘁: "𝘎𝘳𝘦𝘦𝘯𝘛𝘦𝘤𝘩 𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯𝘴 𝘸𝘢𝘯𝘵𝘴 𝘵𝘰 𝘪𝘯𝘷𝘦𝘴𝘵 𝘪𝘯 𝘶𝘱𝘨𝘳𝘢𝘥𝘪𝘯𝘨 𝘵𝘩𝘦𝘪𝘳 𝘦𝘲𝘶𝘪𝘱𝘮𝘦𝘯𝘵 𝘵𝘰 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘤𝘺. 𝘛𝘩𝘦 𝘶𝘱𝘨𝘳𝘢𝘥𝘦 𝘸𝘪𝘭𝘭 𝘤𝘰𝘴𝘵 $200𝘒, 𝘣𝘶𝘵 𝘪𝘵'𝘴 𝘦𝘹𝘱𝘦𝘤𝘵𝘦𝘥 𝘵𝘰 𝘳𝘦𝘥𝘶𝘤𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘤𝘰𝘴𝘵𝘴 𝘣𝘺 20%, 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘰 𝘢𝘯𝘯𝘶𝘢𝘭 𝘴𝘢𝘷𝘪𝘯𝘨𝘴 𝘰𝘧 $50𝘒. 𝘛𝘩𝘦 𝘶𝘱𝘨𝘳𝘢𝘥𝘦 𝘪𝘴 𝘢𝘭𝘴𝘰 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘦𝘥 𝘵𝘰 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘤𝘢𝘱𝘢𝘤𝘪𝘵𝘺, 𝘦𝘯𝘢𝘣𝘭𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘵𝘰 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘰𝘶𝘵𝘱𝘶𝘵 𝘣𝘺 15%. 𝘊𝘰𝘮𝘱𝘰𝘴𝘦 𝘢 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘤𝘢𝘴𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯 𝘮𝘢𝘬𝘦𝘳 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘤𝘭𝘦𝘢𝘳 𝘢𝘯𝘥 𝘤𝘰𝘯𝘤𝘪𝘴𝘦 𝘢𝘯𝘥 𝘶𝘴𝘦𝘴 𝘢 𝘱𝘦𝘳𝘴𝘶𝘢𝘴𝘪𝘷𝘦 𝘢𝘯𝘥 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘵𝘰𝘯𝘦. 𝘏𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵 𝘪𝘯 𝘣𝘰𝘭𝘥 𝘢𝘯𝘺 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯.” By presenting clear, quantifiable benefits, this approach ensures you make a persuasive case while highlighting the ROI. 💬 How do you typically build business cases for your projects? Let’s discuss in the comments! #BusinessCase #ProjectManagement #Investment #ROI #GenerativeAI

There is so much hype out there on this topic that you really need to understand what’s possible, where and how it can be leveraged in a planning process, and, most importantly, how to move forward in a way that drives measurable value.

💡 Calling all marketing, AI, and business development wizards! 🧙♀️✨ I've stumbled upon a perplexing conundrum that's racking my brain: ❓ Imagine you're given a piece of groundbreaking AI technology that can predict customer behavior with uncanny accuracy. But here's the twist: you can only use it for a single business and must choose wisely. Which business would you choose, and why? 🤔 From aspiring entrepreneurs to seasoned industry veterans, I'm eager to hear your strategic insights and out-of-the-box thinking. Let's explore the boundless opportunities and challenges this dilemma presents! Share your brilliant ideas in the comments below, and let's spark an engaging discussion that could lead to new connections and innovative solutions. #MarketingMagic #AIEnigmas #BusinessStrategy #CollaborationPower

𝐀𝐧𝐚𝐩𝐥𝐚𝐧 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: 𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐫𝐨𝐚𝐝𝐦𝐚𝐩 𝐢𝐧𝐜𝐥𝐮𝐝𝐞 𝐀𝐫𝐭𝐢𝐟𝐢𝐜𝐢𝐚𝐥 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞? At Cervello, we're passionate about helping you navigate the AI journey with confidence and clarity. Here's how we can help:   ✅ 𝐀𝐬𝐬𝐞𝐬𝐬 𝐭𝐡𝐞 𝐯𝐚𝐥𝐮𝐞 𝐚𝐧𝐝 𝐑𝐎𝐈: We've partnered with numerous customers to build 𝐭𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐬𝐢𝐦𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐩𝐫𝐨𝐨𝐟-𝐨𝐟-𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐬, showcasing the 𝐪𝐮𝐚𝐧𝐭𝐢𝐟𝐢𝐚𝐛𝐥𝐞 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬 AI can bring to your specific planning processes. ✅ 𝐑𝐞𝐝𝐮𝐜𝐞 𝐮𝐩𝐟𝐫𝐨𝐧𝐭 𝐫𝐢𝐬𝐤: Explore the potential of AI 𝐛𝐞𝐟𝐨𝐫𝐞 𝐢𝐧𝐜𝐮𝐫𝐫𝐢𝐧𝐠 𝐥𝐢𝐜𝐞𝐧𝐬𝐢𝐧𝐠 𝐜𝐨𝐬𝐭𝐬, ensuring your investment aligns with your strategic goals. ✅ 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Our team of 𝐀𝐈 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭𝐬 is here to answer your questions, address concerns, and guide you towards the 𝐛𝐞𝐬𝐭 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐮𝐧𝐢𝐪𝐮𝐞 𝐧𝐞𝐞𝐝𝐬. 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐮𝐧𝐥𝐨𝐜𝐤 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐀𝐈 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠? ** Connect with us today!**  Let's chat about your roadmap and how we can help you 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐢𝐧𝐭𝐨 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞. #𝐀𝐧𝐚𝐩𝐥𝐚𝐧 #𝐀𝐈 #𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 #𝐑𝐨𝐚𝐝𝐦𝐚𝐩 #𝐑𝐎𝐈 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐒𝐮𝐜𝐜𝐞𝐬𝐬 #𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧

This morning, I had a powerful conversation with my co-founders, Yash Thakkar and Gayatri Akhani, about the way businesses approach technology and as solution builders how we should think of building tech solutions. Too often, we get caught up in requirements, product roadmaps and new features to developed. But the real question is: how well do we understand the users and customers who will actually use and benefit from the technology? We realized that the most meaningful insights come from the ground—not from a spec sheet, but from the real voices of end users and customers. The ones who interact with the tools we create every day. It’s a simple yet profound reality: - Building great technology isn’t about making it flashy or complex. It’s about solving real problems, making life easier, and creating value for the people who matter most. Sometimes, this means challenging the status quo: Do we really need this feature or product? Will it truly be used in the way it’s intended? The answers don’t come from assumptions—they come from time spent in the field, talking to users, and grounding our work in human experiences. The future of impactful technology isn’t just smarter—it’s more human. Lets humanize technology. Inferenz #Innovation #HumanCenteredDesign #Technology #AI #Leadership

The biggest challenge isn’t getting support to invest in AI. It’s getting investment for all the infrastructure you need to put in place to get your data right in the future. I hosted CXO Games 40 for Hard Skill Exchange and was able to ask a group of progressive executives how they convince businesses to prioritize fixing these challenges. The response was honest and practical. - AI is just a tool. The bar for investment is still valued and improved results.   - The business case must be short term to get buy in. This one was depressing, but what I see when working with clients. The problem is that there is a lot of work that needs to be done currently that can’t deliver value in the short term. - You must find enough low handing fruit to deliver value this year to get the investment for longer-term goals. There are enough high value capabilities that can be delivered this year to justify the investment in longer term initiatives. Setting your company up to achieve the most with AI requires building a short and long-term plan to get the investment needed to make AI work at it's best in the future. Sell the sizzle to get the steak. #revops #salesops #revtech #salestech

Perfection42 team is looking forward to meeting Seed-Series A investors at #Slush ❄️! Perfection42 is an AI platform designed for visual media companies to create top-quality content at scale. Our workflow builder seamlessly integrates world-class AI models into custom, fully automated workflows, enhancing efficiency, boosting productivity, improving content quality, and reducing production costs. Ping me if you’d like to hear more about our progress, tech updates, or investment plans!

In the pursuit of mastery, the process is everything. - Robert Greene Isn’t it fascinating how a well-honed process, grounded in hypotheses and expertise, can accelerate AI use case #implementation across our business? Just like the boy in the video mastering his skateboard tricks through practice and dedication, we must master the #fundamentals to hone our talent and drive progress. By focusing on our processes and integrating AI, we can elevate our business strategies and achieve remarkable results. Consider how AI enhances our efforts. Here's a few of the #aitools I’m using now: 1️⃣ Building #AIagents using Abacus.AI to automate the development of #ICP and market research, from #winlossanalysis to #advancedanalytics. 2️⃣ Streamlining #productdevelopment and #productmarketing with Ignition across the revenue team (product, sales, marketing, customer success, revops, and enablement). 3️⃣ Conducting #causalai analyses with ProofAnalytics.ai on #demandgeneration and ABM #campaigns using sophisticated statistical modeling to derive scenarios of possible futures. Using innovative tools based on strong fundamentals creates internal and external #customervalue. Now, it's up to us to inject our talent to make them take flight - just the skateboarder in the video. These platforms can improve our #accuracy, streamline #operations, and illuminate #insights previously taking weeks or months to deliver. 🚀 EP1's Marketing-as-a-Service & GTM Advisory services have transformed startups, scaleups, and F500s, bringing in $billions in revenue. If I might be a secret weapon for your business, feel free to hit me up for a free strategy session. See link in profile. 💥 Entry Point 1 GrowthStory #gtm #ai #businessstrategy #AIinBusiness, #TechInnovation #BusinessGrowth #gotimmarket

People.ai : Unlocking Growth with Revenue Intelligence People.ai stands out as a top revenue intelligence platform that equips sales and marketing teams with the benefits of data and AI. Founded by Oleg Rogynskyy , an entrepreneur in data science and enhancing sales strategies People.ai assists businesses in uncovering all potential revenue streams from each customer. Their AI technology delves into email interactions calendar events and various activities to offer insights that empower sales, marketing and customer success teams. If you're keen, on unveiling the story of your go to market strategy through data backed insights exploring People.ai is highly recommended. #innovation #future #startup #Technology