Chris Phoenix’s Post

Excellent article on Blue Ocean Strategy from HRB, a recommended read.

Blue oceans denote all the industries not in existence today—the unknown market space, untainted by competition. It is one of the major engines of growth, that enable businesses to pursue differentiation and low cost simultaneously. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. A blue ocean is created in the region where a company's actions favorably affect both its cost structure and its value proposition to buyers. Cost savings are made from eliminating and reducing the factors an industry competes on. Buyer value is lifted by raising and creating elements the industry has never offered. Over time, costs are reduced further as scale economies kick in, due to the high sales volumes that superior value generates. Forward thinking businesses have to rethink their strategy. #BlueOcean #Strategy #Consumption #NonConsumption https://lnkd.in/etZAhHqs

🚀 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐝𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐮𝐧𝐜𝐡𝐚𝐫𝐭𝐞𝐝 𝐰𝐚𝐭𝐞𝐫𝐬? 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐰𝐡𝐲 𝐭𝐡𝐞 𝐁𝐥𝐮𝐞 𝐎𝐜𝐞𝐚𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐞𝐫! 🌊 𝐂𝐫𝐞𝐚𝐭𝐞 𝐔𝐧𝐜𝐨𝐧𝐭𝐞𝐬𝐭𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐩𝐚𝐜𝐞: Forget the competition and focus on innovation. Craft a niche where your business shines alone. 💡 𝐕𝐚𝐥𝐮𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Simultaneously pursue differentiation and low cost. Deliver unique value that customers can’t resist. 🎯 𝐌𝐚𝐤𝐞 𝐭𝐡𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐈𝐫𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭: Swim where no one else is. Leverage creativity to open new market frontiers. 🌟 Stay afloat by embracing risk, staying adaptable, and never losing sight of your unique value proposition! 🏊♂️ #BlueOceanStrategy 🌊 #MarketInnovation 💡 #ValueCreation 🎯

Red Ocean vs. Blue Ocean Strategy: Understanding the Difference Red Ocean Strategy focuses on competing in existing market spaces, where competition is fierce and companies fight for a bigger share of the market. On the other hand. Blue Ocean Strategy is about creating new market spaces, making competition irrelevant by offering unique value to customers. Which strategy is your company leaning towards? #marketing #marketingstrategy

Red Ocean Struggling? Dive into Blue Ocean Growth! 👍 The image perfectly illustrates the concept: red oceans represent crowded markets with fierce competition, while blue oceans symbolize untapped markets brimming with opportunity. In Marketing: Red Ocean = Fighting for scraps & shrinking margins Blue Ocean = Creating new demand & explosive growth 🌊 Benefits of blue oceans: 1. Higher profits: Ditch price wars, command a premium. 2. Explosive growth: Capture new demand, not scraps. 3. Stronger brand: Stand out from the crowd, be innovative. 🚀 How to Implement: 1. Redefine market boundaries: Combine existing ideas to create new needs 2. Focus on value innovation: Offer desirable & affordable solutions 3. Reduce cost while delivering value: Find efficiencies without sacrificing quality Ready to explore Blue Ocean marketing? #blueoceanstrategy #marketing #Businesstrategy #Innovation #redocean #blueocean

Is your business operating in a Blue Ocean or Red Ocean market space? Thinking back to 2005 when embarking on a career in ERM technology, the company I was working for was very much a start up providing new innovation especially with small to medium size organisations. The team and I knew we had to educate the market that the technology should be mandatory for smooth and efficient risk and compliance management. We were on a mission to replace 20th century paper based systems, spreadsheets etc. We were playing very much in a blue ocean market space. Over time competitors popped up all over the place and transitioned into the red ocean. This is a great article for you to assess which ocean your business is sailing in, it provides some simple tips on how to navigate the very different sea conditions. #sales #prospecting #buildingpipeline

In my Global Business course, we discuss what it means to implement strategic decisions that truly set you apart from your competition. The concepts discussed in this article are definitely to be considered as an organization engages in industry, competition, and target market analyses.

In this month's article, 'Gems and garbage: redefining competition', Joe Rogers explores the ways in which the current climate is mirroring Loren Knox's 1909 article 'Our Lost Individuality' as large-scale human systems dilute originality. To read the full article about how and why this is happening visit https://lnkd.in/gRy4sq6X #innovation #brand #brandstrategy #marketing #marketingstrategy #branding #business #ecosystems

🌟 Embracing the Abundance of Innovation! 🌟 Some interesting finds in TIME's latest roundup of the Best Inventions of 2024! As we navigate an increasingly abundant world, our team is brimming with optimism about the future of healthcare, wellness, wealth, and lifestyle design. In a time where innovation is accelerating at an unprecedented rate, it’s crucial to embrace a mindset that fosters transformative change. As Peter Diamandis wisely points out, the key to success lies in having a Massive Transformative Purpose (MTP)—a mission that inspires and drives us through challenges. Coupled with the pursuit of a Moonshot, aiming for 10X growth while others settle for incremental gains, we can truly redefine what's possible. Check out some inspiring ideas that are shaping our future 🚀✨ 👉 Read the full article here: https://lnkd.in/dm2rhrBt

Make sustainability a key part of you brand identity. Here are some guides to help you.