Chris Orlob’s Post

I sucked at cold email. Now I don't. The 1 strategy that booked me 2,000+ calls: Instead of copying & pasting the same email? I looked at the patterns that made emails work. What I found? A 4-step framework that would produce call-booking emails everytime. Here’s what it looks like: 1) Pattern Interrupt 2) Personalization 3) Interest 4) Soft CTA This simple framework can craft lethal emails. Here’s how to do every step: 1) Pattern Interrupt Prospects are reading your email with their mouse over spam. Your emails must LOOK unique with a glance of 2 seconds. Know your competitors: - Subject lines - Body copy - First Lines And make emails that are completely different. 2) Personalization People crave attention (& hate giving it away) They need to know they’re getting an equal exchange. The best way to do this? By using Signals that tell us how they get clients. We can personalize emails to their current situation. (more on this later) 3) Interest You need to drive prospects to act. But how? By creating a gap between their current & desired situation. You do this when you: - Explain their current problem - Show a possible outcome - DO NOT say the solution Why that last point? Finding the solution is motivation for replying. 4) Soft CTA It’s very simple. The easier it is to take a action the more people will take it. But people don’t get this. They ask for: 50-page long pdfs 15-minute videos 30-minute calls Use CTAs with low costs. (Reply for info, 2-min vid) These are the 4 ingredients to make good emails. But they would be useless if I didn’t show you how to use them. P.S. Liked this breakdown? I recorded a 15-minute vid where I: - Take a mediocre/bad email - Look at why it didnt work - Turn it into a good one Want it for free? Comment “Email” to get it sent to your DM. (must be connected)

99% of cold emails I see are a waste. Only 1 in 100 gets a buyers attention (and that's generous). Most SDRs and AEs struggle with cold email because they don't know what "good" looks like. So here's an example: In this video, Florin Tatulea teaches 5 sentences for cold emails that convert: 1. Trigger. The first sentence should provide context as to why you're reaching out. It should be both personalized and relevant (these are distinct things). The more you can go from generic to specific, the better your reply rates. 2. Problem. Great cold emails capture the pain and problem better than the buyer can themselves. They read like a short journal entry from your buyer's mind and emotions. Describe the 'current state' better than they can, and you're halfway there. 3. Ideal state. Notice I didn't just say "solution." Most reps pivot to the product here. And it falls short. Describe the ideal outcome, narrative-style. And use compelling social proof (see video for example). 4. Interest-based CTA. None of this "do you have 30 minutes on Wednesday?" It's too easy to say No to that. Instead, ask if they're interested in a chat about solving the problem you described. "Interested in a quick chat about upskilling your revenue team?" That's much easier to say YES to. 5. Include a P.S. Copywriters and direct marketers know this. The "P.S." is the most-read part of any piece of content, aside from the headline (or in email's case, the subject line). Some people think they're cheesy. But they're proven to work. Better to be a little cheesy and rich, than cool and poor. Ok. Hope these help. Tag an SDR or AE who'd like these tips. P.S. Break through the noise and book your pipeline solid with Florin's Cold Email Conversion course here: https://lnkd.in/gfxZWY2a

Cold email is dead is an overused hook. It's catchy, for sure, but misunderstood. And I get the psychology behind using it. Response rates have dropped from 10-12% in 2012 to less than 1% today.  Over 70% of buyers ignore outreach entirely. YET cold email still drives revenue with smarter strategies. What *actually* is dead is the OLD way of doing it. You know the one… ↳ Blast out 50-100 templated emails a day ↳ Sit back and wait for those 10% response rates to roll in That worked in 2012. But it's a relic now….  ↳ Response rates are close to zero ↳ Inboxes are flooded with automation  ↳ Even the best personalization often goes unseen  … which begs the question: what works? One thing is for sure … the spray and pray approach doesn't work. (died in 2023). What works: ↳ An absolute killer offer (like enriching 50 leads for free, we do this at BetterContact) ↳ Understanding not your entire TAM is a fit.  ↳ Letting your audience know the face behind the company.  These changes work - but ONLY if the fundamentals are solid. So your cold email strategy has to be part of a bigger system. Cold emails open the door. But it’s the multi-channel systems that ensure your audience already knows who you are. That’s what closes the deal. So is cold email dead? No. but you’ve got to ditch the 2012 playbook and look at it from a bigger perspective.

Stop using these phrases in your cold emails: “I came across your website” “I noticed on your website” “I was reading this article on your website” Etc If you start your cold email like this, then your prospects will immediately assume that you are a salesperson sending them an automated email, and they will not respond. Almost all bad cold emails start with some variation of: “Hi {first_name}, I hope you’re doing well. I came across your website and thought…” If the above sounds like you, then you need to change your copy asap. Your prospects will think that your cold emails are automated by default. They will only respond if you don’t sound automated. Writing some variation of the above makes your email appear automated as it’s no different to the other millions of low quality emails out there. TAKEAWAY Don’t start your cold email with a line that sounds like every other automated email in the world. Instead, get straight to the point, and say what you do and why it’s 10x better than whatever the prospect is currently doing. P.s. I recently rewrote the “How To Write A Cold Email” article on Emailchaser’s blog; comment “COPY” and I’ll send it to you.

When people say cold email doesn’t work, it’s usually because they’ve sent 100 emails and expected miracles: Replies pouring in overnight. Prospects lining up to book calls. Clients signing contracts left and right. But here’s the truth: cold email does work, it just doesn’t work like that. Cold email is a game of numbers and strategy. The people who claim it’s ineffective often approach it the wrong way. Numbers don’t mean blasting 10,000 spammy, generic emails to everyone and hoping for the best. That’s not scaling; that’s spamming. Scaling cold email isn’t about volume alone. It’s about smart volume. 1. Segment your list: Your niche isn’t one-size-fits-all. Break it down into subcategories. Each segment has unique pain points and goals—address them directly. 2. Personalize your emails: Nobody responds to generic messages. Tailor your emails to speak to their challenges and show how you can solve their problems. 3. Focus on deliverability: Sending thousands of emails is pointless if they land in spam. Warm up your email domain, use verified lists, and monitor your sender reputation. 4. Test and refine: Don’t stop tweaking. Experiment with subject lines, messaging, and CTAs. Cold email success comes from constant iteration. Scaling cold email is about sending more emails, but those emails must also be better. When you balance volume with relevance and strategy, the results will speak for you.

Is Cold Emailing dead in today's fast paced time? Alex Hormozi says NO Yesterday, I had a cruel day. My emails had a 85% deliverability score as per APOLLO with an embarrassing zero percent reply rate. I repeat zero percent reply rate. This information caused me to rethink my structure of emails and my approach. ✔️ What did I do wrong? ✔️Why is no one interested now? ✔️How would I justify it infront of my company? ✔️Will I be given another chance? Lots of question and lots of panicks. However, as always, we relearn and unlearn the old and do the necessary. In my emails that were in a sequence, there was a technical error. Apollo was not delivering the last email of my sequence because of the previous number. I had scheduled the successive email to be posted after a day and when bulk emails are to be sent; Apollo makes time tough for you. In this case on an average day, 100 emails are sent to my prospects. Hence, I rewrote the last email, put it on the last sequence and I hope now to improve my last standing. As per now the deliverability score has been increased and I can see a 5% reply rate from the software. It is important to always observe the process and see which email is getting enough attention and WHY. Also, a valuable tip for cold emailers out there. Alex believe that at times we do not observe our messaging journey. By it, what he means is that we are busy in getting appointments, churning out clients and getting finance. Which is good, however; when the entire observation of reply rate, open rate, deliverability and spam ratio is being "recklesssly" negelcted (in my case) THEN PANIC COMES AND YOU GET A ZERO RATE. So, what we (cold emailers) can learn that we need to re-assess the stats and see why on the first email, we are seeing minimum numbers If we can change our approach during the first email while we're observing. Then it is definite we can get an appointment in the latter messages. I hope my personal experience and some tip from the sensei would help to ease your process. Let me know in the comments what you think! P.S: What do you guys do, while you're having low reply rates?

Cold email growth tip: Cut the fluff. This includes (but not limited to): - Long introductions that don't get to the point. - Filling emails with unnecessary links or attachments. - Overusing technical jargon that may not be understood. They might open your email… But would they reply? ↳ Focus on creating high-value cold emails instead. - Begin with a relevant question or statement that sparks interest. - Segment your list to send messages that resonate better. - Use a clear and easy-to-answer 'yes' CTA. See how much your cold email effectiveness improves.

3 overlooked cold email rules: 1. Bounce rates matter High bounce rates can (and will) damage your sender's reputation and limit your reach and impact. How to prevent them? 👉 Always warm up your email accounts. 👉 Keep your lead list clean. 👉 Use tools for verifying emails before sending. 👉 Never stop monitoring them, under 2% is ideal. 2. Personalization < Relevancy If you can't personalize with relevance and value, then don't. You can spend 15-20 minutes personalizing an email. If you get a reply: 👉 "Great email, I never get such personalized messages, but this is not relevant." All your efforts are for nothing. 3. Hard CTAs don't work Securing a meeting after the first message is hard. Not impossible, but hard. The second or third message usually gets the meeting. So, instead of asking for it right away, you can ask for permission to share something of value. Examples: 👉 "Mind if I send more info on this?" 👉 "Want to see how {{Competitor}} solved this?" 👉 "Can I send a short video explaining this?" Follow me for daily tips on cold emails! ✨ #coldemail #coldemailing

I started revamping cold emails, and here's what happened: 1. I took a mediocre 5/10 cold email for a saturated offer. 2. I analyzed why it was ineffective and identified exactly what it was missing. 3. I crafted a re-write to transform it into a 10/10 email. 4. I included elements that would significantly enhance its appeal and effectiveness. 5. I provided a comprehensive breakdown of why the new version would perform much better. 6. I aimed to increase cold email replies with these improvements. 7. I'm ready to answer any questions you might have. Have you tried overhauling your cold emails? How has it worked for you?

Quantity is the best test of quality in cold email. If you aren’t sending enough, you will simply never know anything at all. You won’t collect any useful data by sending 200 emails per month. Most good offers appeal to 1 in every 1000 people — and that one person may not be checking their email on the day that you reach out. If you sent 10,000 emails, you’d see that you’re sitting on gold – or you’d learn your offer needs work. But sending 200 or even 2,000 and walking away convinced that cold email, in general, does not work? Insane. You will NEVER know the actual quality of your campaigns if you’re not sending enough volume.