Salespeople, repeat after me: MEDDPICC is not a sales methodology MEDDPICC is a deal qualification and deal health framework. Period. P.S. Train your AE team on ever skill gap or topic they'd need for bullet-proof MEDDPICC-healthy deals here: https://www.pclub.io/
They say as much in their own book.
Great point, Chris! Do you recommend any specific training to help sales teams understand the distinction better?
It is a way to report internally that you’ve gather those insights. Make it fit for purpose MEDDIC 2.0 M – Customer-Centric Metrics: How does the customer define success, and what metrics matter most to them? Focus: Understanding which metrics the customer prioritises and aligning your solution to those metrics. Questions: - "What specific metrics will prove the success of our solution?" - "How will achieving these metrics impact your organisation?" E – Economic Buyer Understanding: What are the economic buyer’s motivations and concerns? Focus: Understanding the economic buyer's goals, concerns, and motivations to gain buy-in. Questions: - "What are the economic buyer’s main priorities?" - "What concerns might they have about this investment?" D – Decision Criteria Co-Development: How can we help shape the customer’s decision criteria to align with our solution’s strengths? Focus: Working with the customer to influence the criteria based on mutual value and benefits. Questions: - "How can we help you refine your criteria to better meet your needs?" - "Which criteria are most important and why?"
This is stating an 𝗼𝗽𝗶𝗻𝗶𝗼𝗻 as a fact. If you haven’t used or had exposure to something operating to its ever-expanding full potential, it will be hard to see beyond MEDDIC's initial purpose as you state here, like back in 1996. MEDDPICC today can be a GTM team-wide, full customer lifecycle Common Language, infusing unparalleled efficiency and effectiveness in delivering results. - Not just sales teams - Not just qualification/deal health All comes down to not all MEDDIC being equal :) I'm aware I’m massively biased on this matter - here if anyone open-minded wants to learn more about the above.
How can MEDDPICC be adapted to the evolving sales landscape, characterized by new sales cycles, more demanding stakeholders, shifting pain points and needs, as well as increasing expectations for the sales experience? Should the method be further developed to remain relevant, or should it be replaced or complemented by a more modern approach like Consultative Sales?
IMO - This is just another thing we have over complicated in the sales cycle. Did we forget about KISS ... 😁
Chris Orlob do you have a favorite sales methodology?
Seasoned Strategic Sales Leader | AI & ML Transformational Expert - Helping Companies Solve Fraud, Risk, & Identity Challenges | GTM Mentor @ First Round Capital & Techstars | Forbes Business Development Council
1moSay it loud for the people in the back!!