Props to Aleyda Solís and Danny Sullivan for bringing this lengthy, thought-provoking conversation. They cover some challenging areas, particularly the status of brands following the HCU (helpful content updates), which is the most interesting and talked-about right now. I do believe that Danny/search engineers at Google probably do want to take action on the current state of SERPs. That and there are no specific up/down weighting factors just because someone is a "big brand"... BUT, the issue here is down to belief and whether you want to take what has been said as truthful or not. Google - from a Search PoV - has taken a lot of knocks this year and has been seen as misdirecting, misleading, or flat-out lying about certain elements. Some people are inclined NEVER to believe Google; I don't think that's probably all that helpful in the long run. The issue is, for those people who don't want to believe or trust it, can you blame them? Will it likely change significantly soon? Probably not.
Chris Green’s Post
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