Something I've been thinking about a lot lately is how many companies are getting caught up in the noise around technology and AI, losing sight of what truly matters: the customers they serve. Generative AI is a powerful tool that can humanize technology, but too often, we see clients prioritizing tech over truly understanding their customers' needs. The truth is, meaningful differentiation starts with knowing your customers—then using technology to enhance their experience. At Concentrix, we're excited to champion a future where customer value drives our tech-led innovation, creating meaningful connections that elevate the brand experience and put customers at the heart of our strategies.
The point about Technology solutions looking for a problem feels akin to a Hammer looking for a Nail. Bang on!
Love this. Wisely said indeed. Tech is nothing but enabler for the values. Yet Gen AI is hardly grasped, miles away from AI. CNX leaders are the ones that will disrupt the market though -Great team ☺️
Proud to see that Concentrix is leading the way and setting the standards in customer experience Concentrix Concentrix Brasil
Yes..that is true! AI should only be used to assist.Understanding customers' needs is the priority and providing solution is our motto #concentrix #teamwork #cnxsolutions
Well said! Technology and AI are amazing tools, but the true value comes from using them to better understand and serve customers. At the end of the day, it's all about creating authentic connections that resonate with your audience
Totally agree, start with customers and understand their business needs/problems before offering any solution.
Understanding the customer's needs first truly transforms the experience.
Indeed. Customers first. Always. Otherwise whom would we cater to? Imagination?
Director - Global Business Continuity, Disaster Recovery & Crisis Management Leader at Concentrix, a global customer experience services and technologies company, providing support to the world’s best brands.
1dSpot on! Technology should be an enabler, not a barrier. The key to differentiation lies in crafting experiences that are intuitive, elegant, and empowering – experiences that make a real difference in people's lives.