Chris Bussing’s Post

We've seen a lot more posts about the "new SDR", the "SDR for 2024" and the content creator to caller in the last month. So thought we'd reshare our blog about this from the start of the year 👀 Based on all our time talking to SDR leaders about their teams. We still argue that "calling at scale" is the best form of lead generation and pipeline creation. However, there is an undoubtable shift and benefit to using some other options... to support the calling activity. Which should feed into a call focused SDR. So we outline a few simple tools to help actually achieve this. We also include some links for start ups to save 75% on their Hubspot. #salesstack #sdr #salestools #salesdevelopment https://lnkd.in/eXHayC5a

Some people like to argue there's a new or modern SDR in 2024... Yes for some industries thats' true. But most arguing that linkedin and email are the best, are trying to sell you a social selling course, or a tool, their audience is active on linkedin. When I was an SDR into IT and Technical contacts... Phone was king. When I call into Operations, Logistics and Warehouse... Phone is king. But some emails help people recognise the brand. When I called into Sales and Marketing... Phone was king, but some posting and educative content did help people recognise or remember me. I outlined what "modern SDR" might acutally mean or look like a few months ago... I talk about using other channels and engagement tools... To help feed the best callers in your teams... If you find all the noise about channels and new tools a lot... then it might help you get a basic stack or work flow in place... to use other channels but still remain phone dominant. IF you think calling's dead, read a different blog. #salesstack #salestools #salesdevelopment

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