Chris Beresford-Hill’s Post

Nostalgia is in the air 🍃 Recently, we’ve seen a number of big-name brands attempt to capture the magic of the past through nostalgia marketing. From McDonald's’s 50th birthday ad to the Cadbury UK’s 200-year anniversary campaign, there’s no shortage of examples to pull from. But what exactly is #nostalgiamarketing, and does it run any risks?  Flick through the slides below to for a preview, or take a look at the latest issue of #HowWeThink over @TrinityMcQueen to read my thoughts in full (link in comments) 👇

When it comes to marketing collaborations, timing plays a pivotal role in capturing audience attention and driving engagement. Case in point: the recent partnership between Pepsi Max and football superstars, such as Jack Grealish and Vinicius Jnr, which exemplifies the importance of strategic timing in marketing releases. By aligning their collaboration with key football events such as the Champions League, Pepsi Max will be capitalising on the heightened excitement and anticipation among fans. The result? A campaign that resonated deeply with football enthusiasts, generating buzz and sparking conversations both on and off the field. At 7th Sense Research UK Ltd by leveraging insights, trends, and consumer behaviour, we help our clients identify the perfect moment to unveil their collaborations and initiatives, maximising impact and ROI. #MRX #MarketResearch

When it comes to marketing collaborations, timing plays a pivotal role in capturing audience attention and driving engagement. Case in point: the recent partnership between Pepsi Max and football superstars, such as Jack Grealish and Vinicius Jnr, which exemplifies the importance of strategic timing in marketing releases. By aligning their collaboration with key football events such as the Champions League, Pepsi Max will be capitalising on the heightened excitement and anticipation among fans. The result? A campaign that resonated deeply with football enthusiasts, generating buzz and sparking conversations both on and off the field. At 7th Sense Research UK Ltd by leveraging insights, trends, and consumer behaviour, we help our clients identify the perfect moment to unveil their collaborations and initiatives, maximising impact and ROI. #MRX #MarketResearch

Now that's a global launch plan.

Talk about eye catching…. Resharing this job we produced last summer for Campari, because let’s face it - a pallet display this big deserves to be seen! A fab display to work on that definitely stood out on the shop floor - and made a huge impact on the customers! 💛💚 What do you think of this one? Let me know 👇🏼 #fsd #fsdu #ofd #freestandingdisplay #floordisplay #popup #popups #popupdisplay #shoppermarketing #trademarketing #brandmarketing #brandmanagement #displaysolutions #displaystand #displayadvertising #displaystand

Did you see the new Pepsiindia Ad? It’s so refreshing to see the reinvented take on Yeh Dil Maange More! I think the ad is super cool and so engaging especially for GenZ! Showcases how the society, norms, people may constantly pull to down. But if you have the courage and the motivation nothing can stop you. What do you think about the phrase Yeh Dil Maange More? Tell me in the comments below! #YeDilMaangeMore #Pepsi #PepsiIndia #Collab

This PepsiCo ad is clever, smart, and very witty. Understand that the #MarketingStrategy behind it is sharp: 🔵 The bright, contrasting sports car grabs attention immediately. 🔵The ad uses repetition to subtly plant the idea that #Pizza and Pepsi are the perfect match, making viewers feel like Pepsi will indeed make their pizza taste better. 🔵The quirky script fits perfectly, and having a consumer in the video agree it’s a great combo adds social proof aka validation. 🔵Featuring a female delivery partner is a nice touch, supporting diversity and inclusion #DEI. 🔵And the music? It's upbeat and fun, making the whole #ad more engaging! LinkedIn | LinkedIn Guide to Creating | #linkedintrending #WhatCHIthinks

Pepsi takes a playful jab at Coca-Cola with their latest marketing campaign, "Tastes OK." The campaign highlights a hidden design flaw in Coke's logo, featuring the word "OK" within it. Pepsi's clever approach invites consumers to consider Pepsi Max as a better alternative. However, the campaign has raised concerns about the potential misattribution of the debranded ad to Coke. Distinctive Brand Asset research conducted by Distinctive BAT revealed that 48% of viewers attributed the ad to Coke. The success of such campaigns depends on balancing creative, attention-grabbing elements with clear branding to ensure proper attribution by consumers. #Pepsi #CocaCola #MarketingCampaign #TastesOK

Why do brands like Pepsi & McDonald's keep switching up their logos? 🤔 It's more than just a new look it’s a calculated way to connect, influence, and even make us feel a bit nostalgic. From Pepsi’s vintage vibes to McDonald's clean, modern look, each change has a purpose. Swipe to see how these brands play with your emotions. Does a logo change affect how you feel about a brand? #brands #goldenflitch #logos

Do Nothing, and Yet Do Everything – Cadbury 5 Star Cadbury’s Do Nothing ad campaign is a paradox in the advertising world. While most brands push for action, Cadbury invited everyone to relax, indulge, and literally “do nothing.” It was bold, brilliant—and risky. The tagline’s simplicity could have backfired. “Do Nothing” might have been misunderstood as apathy toward the product itself. A disinterested audience could have dismissed it altogether. But Cadbury trusted the product’s charm and the human need for moments of pause. The result? A campaign that spoke to modern fatigue and reminded people that a 5 Star bar is the perfect companion for doing, well, nothing. Ironically, by doing less, Cadbury inspired more. What's your "Do Nothing" moment? - A lazy Sunday morning? - A quiet moment after a long day? Let's drop our “Do Nothing” moments in the comments below! #advertising #marketing #relax