Chris McCabe’s Post

All I want for Christmas is for sellers to stop DIY-ing their appeals into disaster zones and unrecoverable nightmares. Sellers, give me this gift—it’s all I ask for. This holiday season, my wish is simple: if you’re in over your head with appeals, please stop after the first or second denial. At the very least, ask for help before you send the same appeal 5 or 6 times in a row. We’re seeing far too many cases where sellers fly solo, use copy-and-paste content they found in some group, borrow a friend’s “homework,” or simply wing it out of fear and desperation—only to dig themselves deeper into trouble. Be honest with yourself: do you really have the chops to navigate this process? Can you handle escalation emails at an expert level? If not, save yourself the frustration (and the lost sales) by reaching out sooner rather than later. Let’s focus on getting it right the first time. Please. For everyone’s sake.