Chris Hill’s Post

If you have ever been caught for crossing the speed limit, you are the lucky one. #GoodAdsMatter With a title that makes you realise that you weren’t actually lucky when you escaped a traffic police while speeding, this road safety campaign by The Transport Accident Commission (TAC) is a stark wake-up call. ‘The Lucky Ones Get Caught’ is a hard-hitting ad that reminds us that being pulled over by the police for reckless driving is a far better outcome than being involved in a crash or getting severely injured. The ad forces us to rethink our actions behind the steering wheel, with a statistic revealing that in 2023, Victoria recorded 295 road fatalities—the highest in 15 years. Careless mistakes. Preventable mistakes. With gripping visuals and an even more gripping message, the film drives home the importance of road safety, shared responsibility, and making safer choices—not just for ourselves, but for everyone else on the road. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟳𝟱𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://lnkd.in/dg3JEGpK Country: Australia Year: 2021 Brand: Transport Accident Commission (TAC) Head of Marketing & Communications: Jo Whyte GAICD Senior Manager Engagement: Megan Jacobs Public Education Manager: Kimberley Milburn Campaign Manager: Gemma Rabourn Media Coordinator: Nardia Brancatisano Agency: Clemenger BBDO Worldwide Production Company: EXIT Films Director: Glendyn Ivin Executive Producer: Leah Churchill-Brown Producer: Alice Grant Director of Photography: Ari Wegner Casting: Nick Hamon Casting Editor: Graeme Pereira Colourist: Trish Cahill Post Production: Edit Arc VFX Artist: Eugene Richards Sound House: Squeak E. Clean Studios Sound Engineer: Paul Le Couter Composer: stephen rae Media: MediaCom 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! ––––––––––––––––––––– Good Ads Matter 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa #Creativity #TrafficSafety #Innovation #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

Your creative strategist sits behind a computer. Our creative strategists direct the shoots. Creative strategists should be active on shoots. They work with talent to get the script right and make sure the footage is what they want. Proximity to creation is our difference

Who are the top agency creative directors in the world today? (I’m asking for a friend) No really. I’m helping to bring cartoons back into mainstream advertising, and looking to recruit the top ten creative directors to join an advisory board. I can’t reveal the client’s name, but it’s a major force in the art form. Cartoons are powerful generators of Flip Moments. When we laugh, a point of agreement is immediately planted in the reader’s mind. Take the cartoon below, for example. If you’ve ever lost a job, you know how random and unfair it can be. But if this cartoon was part of an ad for Indeed or ZipRecruiter, it would get your attention (because cartoons are the best read and remembered part of anything in print or on a screen), and if you’re laughing, you’re agreeing with our point: You lost your job. It’s not fair. We acknowledge your pain. Now let’s get you an even better job. Cartoons are a great way to get people’s attention and get them quickly nodding their heads in agreement. So, back to my question. Who do you know, who might you recommend we approach for that advisory board? Who are the top agency creative directors in the world? #advertising #marketing #creativedirector #cartoons

Reese’s just launched their new “now with caramel” peanut butter cups in a way that’s truly unforgettable. Their latest ad is a high-octane thrill ride that captures a group of neighborhood friends oscillating between pure excitement and utter disappointment over the caramel-infused treats. Rather than simply announcing “now with caramel,” Reese’s has embraced a whirlwind of energy and drama, matching the high stakes of the Super Bowl with a chaotic yet delightful narrative. It’s a bold move that we can’t get enough of, making us laugh harder with each viewing as we focus on different characters in this wild, entertaining ad. Country: USA Year: 2024 Brand: Reese’s Vice President: Ryan Riess Agency: Erich & Kallman Founders: Eric Kallman & Steven Erich Chief Creative Officer: Eric Kallman President: Steven Erich Executive Creative Director: Rikesh Lal (fromrikesh) Creative Directors: Jason Goldberg & Clark Chamberlin Art Director: Clark Chamberlin Copywriter: Jason Goldberg Head of Production: Kati Haberstock Producer: Fearghal ODea Brand Director: Kate Frazier Account Manager: Cat Maclennan Production Company: Dummy Director: Harold Einstein Producer: Michael Kanter Director of Photography: Glynn Speeckaert Production Designer: Patrick Lumb Editor: Dave Anderson VFX Supervisors: Phil Crowe & Cynthia Lee Colourist: Tim Masick Casting Company: Clockwork Casting Casting: Bobby Bolton & Kirkland Moody Follow Marketing Moron for more crazy marketing ads… PS - THIS POST WAS SCHEDULED USING THE Creatosaurus - Stories Matter! CALENDAR TOOL Turn on post notifications to learn valuable marketing and advertising insights from industry masterminds every day! #ReesesAd #CaramelCraze #SuperBowlAd #MarketingMagic #AdCampaign #CreativeGenius #PeanutButterCups #SweetChaos #AdrenalineRush #BrandLaunch #InnovativeAdvertising #CommercialSpotlight #CinematicAds #AdLovers #CreativeAgency #MarketingStrategy #ProductLaunch #AdCreativity #AdvertiseWithUs #AdAgencyLife #CreativeDirectors #ProductionDesign #BehindTheScenes #AdWorld #BrandBuzz #AdvertisingGurus #MarketingMinds #creativecampai

Have you seen Deadpool & Wolverine yet? Even if you haven’t, we’re sure you’ve already experienced some of the film’s comprehensive marketing campaign! Learn more on PRWeek: https://ow.ly/O9Ux50SRrxR #DeadpoolandWolverine #Marketing #Film #Cinema

This is one of the few commercial project I’ve had the pleasure of directing, and I absolutely love when clients give us the creative freedom to bring concepts to life in fresh and exciting ways! Who doesn’t, right? 😉 Working closely with the incredibly talented Creative Director, Nyi Myat (Marky), Senior Strategic Account Manager Myat Thinzar Htet and all Z Productions team, we brought to life a fun and engaging concept centered around a relatable sibling dynamic—showing just how easy and convenient online shopping can be.  Other than the creative itself, few points that I find it quite important to ensure best outcomes especially in this projects are: 🎬 𝐂𝐚𝐬𝐭𝐢𝐧𝐠 - We conducted multiple rounds to find the perfect actors who could capture the playful sibling relationship with both humor and authenticity. Rehearsals were also a must to get the chemistry just right. 🎬 𝐒𝐞𝐭 𝐃𝐞𝐬𝐢𝐠𝐧 - Balancing fun and playfulness while maintaining the brand’s tone was crucial. Doing mood boards, even simple PowerPoint slides, helped both the client and us align on the look and feel before production began. This process ensured we stayed on budget without compromising creativity. Ultimately, we spent 𝟳𝟬%of our time in pre-production process, making sure everything was meticulously planned. This allowed us to focus on execution during the shoot and post-production, without scrambling to figure things out on the fly! Excited to see this one out in the world! 🚀🚀 #ZProductions #TVC #Commercial #Advertising #Creative #Directing #Myanmar #Ecommerce #Launchvideo

1 tub. 2 people. 3 angles. As a Creative Director and Producer, coming up with creative ideas is my job. So is navigating limitations of time, space, and budget. #Creative #Producer #Director #Advertising #Marketing #VideoProduction

Creativity is getting more and more complex and difficult every day!

It's quite funny, and beautifully executed but far too long. More importantly: it dramatises a tired old cliche that people who make ads are godlike geniuses continually hampered by criticism from those who know nothing. If you want to understand how a creative process can be managed in order to produce a commercially successful work, you should read Creativity Inc by Ed Catmull. Pixar movies are not produced by arguments between diva like creatives and turdlike account managers. They emerge from candid and constructive conversations between people prepared to collaborate. Agencies should stop behaving like this and be more Pixar.

Art direction is easy. When done right. Communication is challenging. When done wrong. Imagine yourself in a meeting with a creative team. This is often how it feels to them after feedback is brought in from people who were not a part of the initial creative process. #artdirection #creativity #branding