Lizz Behler’s Post

What does Sabrina Carpenter, Chappel Roan and Charli XCX have in common? They are leading what the Internet is calling a Pop Girl Summer. In this edition of Culture Wire, we explore this cultural shift and why girl culture *is* culture. https://lnkd.in/gs-u4Q9E

Test Your Pop Culture Smarts With This Hard and Hilarious Trivia Question! Pop culture is the stuff that makes us laugh, cry, and think. It’s the movies, music, TV shows, celebrities, and trends that shape our world. But how much do you really know about pop culture? If you think you are a pop culture genius, then you should try this trivia question and see if you can get it right. This question has four possible answers, but only one is correct. The other three are either funny or absurd, so don’t fall for them! The question is in the graphic below. It’s a hard and hilarious trivia question that will test your pop culture knowledge. Can you figure out the right answer? Don’t forget to share your answer with your network and challenge them to try the question too! Are you ready to try the pop culture trivia question? Let’s go! Pop culture, trivia adult, trivia questions, funny trivia questions, hard trivia questions #TriviaQuestions #PopCultureFun #AdultTrivia

🎬 The Power of Pop Culture: More Than Just Entertainment! 🎧 Pop culture has always been more than just movies, music, or viral TikTok trends—it’s a mirror reflecting the pulse of society, shaping how we see the world and even how we see ourselves. Here’s why pop culture matters: ✨ Influences Social Change: From the civil rights movement in the 60s to today’s climate activism, pop culture has a history of raising awareness, challenging norms, and sparking important conversations. Think about how films like Black Panther or shows like Stranger Things have not only entertained us but inspired discussions about representation, identity, and belonging. 🌍 Connects People: Whether you’re quoting a meme, talking about the latest Marvel release, or singing along to the year’s biggest hit, pop culture builds bridges. It gives us common ground, breaking barriers across generations, industries, and borders. 💡 Inspires Creativity: The next big idea? It might be sparked by the latest tech gadget, an iconic red-carpet look, or a cutting-edge music video. Pop culture keeps creativity flowing, challenging us to think differently and push boundaries in both art and business. 🚀 Drives Innovation: Today’s influencers and brands collaborate in ways never imagined a decade ago. Pop culture fuels industries—fashion, tech, marketing—with the latest trends, consumer insights, and creative directions. At its core, pop culture isn’t just a guilty pleasure—it’s a powerful tool for connection, innovation, and societal growth. 🌟 What’s your favorite recent pop culture moment, and how did it inspire you? Share below! 👇 #PopCulture #Creativity #Innovation #SocialChange #Inspiration

Thank you Kristen Bousquet for including my voice in your latest Forbes' article regarding the pervasive systemic inequities in the creator economy. The piece spotlights Charlotte Stavrou (née Williams) and SevenSix Agency's powerful 2024 Influencer Pricing Report. Check out the article and additional context I went on to share below. https://lnkd.in/gKgaghnq "....I can speak to not being the first choice or being (initially) valued as the diversity hire. That's not always a bad thing, but as we see a shift happening with diversity, equity, inclusion and accessibility, that might mean Black creators don't even get a first look. Another consideration is resources. Typically, historically marginalized creators and businesses do not have access to the same resources as white creators. Speaking as an agency owner, here's an example. Some client projects, despite having substantial budgets, seek productions where the contracted agencies are required to cover production costs upfront (e.g., crew, travel, equipment, etc.). On top of this, payment terms may extend well beyond Net 30. What happens to the agencies or creators that don't have that kind of liquidity? When we consider the agencies that can afford to cover the expenses, who is most often represented? These are the questions we have to ask and consider." #blackcreators #forbes #mindfulmedia

Gen Z values authenticity and truth, seeking genuine connections with brands. Engaging these younger fans requires transparent communication and focusing on real issues. Learn more in our recent blog: https://avydn.co/3I55xAW

Here's a brain tickler for a Friday....... For a long time, thrive: making culture count have been talking about our engagement problem with audiences. We know from both our own and others research that the vast majority of audiences come to venues once (and many dont come back within the year). But looking at our IMPACT data, we also know that audiences are VERY engaged - they do lots and lots. So how do individual organisations increase their engagement without impacting on colleagues? Particularly tricky when you think of different artforms. Visual arts are seeing lots of new audiences - especially with people concerned about cost of living. But are these new or rather people who would have bought tickets for our performing arts spaces? How do we raise engagement levels as a sector? Thoughts? Cause it is making my brain hurt. Javier Stanziola Niamh Flanagan Ali FitzGibbon

It's time we talk about it... Latino consumers aren’t vibing with the ads that target them. Latinidad isn’t monolithic. It’s a kaleidoscope of identities, each unique yet interconnected. The appetite for authenticity has never been more pronounced than it is today. It’s within this interest that brands and organizations can connect with diverse audiences on a more personal level. Click the link to learn more: https://lnkd.in/epUhd9bB

What is your favorite Shrek movie? 🎥 When I was four years old, my first ever movie that I given from Santa 🎅 at Christmas was the first Shrek movie on VHS. 🎄 I was lucky enough that Christmas to also be gifted a small silver TV to watch it on. 📺 This has always been a significant memory for me, as I believe many movies I watched as a child shaped my upbringing and my life now. 🌟 The majority of films watched by children are animated, and we often forget that voice actors play a huge role in our entertainment during our formative years. 🎭 Did you know that the original voice of Shrek was actually meant to be voiced by Chris Farley? Sadly, before the project was finished, he passed away, and Mike Myers replaced him. 🎤 They considered casting a voice actor similar to Chris Farley’s voice, but once they hired Mike Myers, they decided to rewrite and reshape the entire idea and character of Shrek. 🐸 I find this particularly interesting; if Chris Farley had voiced Shrek, I wonder if there would have been a Shrek 2, 3, 4, and soon to be 5. 🤔 In fact, I wonder how we would have perceived Shrek and if this comfort movie would have become as popular as it is today. 💖 Character voices play a significant role in our lives from a young age; they evoke emotions, ignite imagination, and make experiences more memorable. ✨ They can even shape our perceptions and embody values. I wonder if Mike Myers knows how much he has influenced a large number of millennials, Gen Z, and even the younger generations of our world. 🌍 Voices are recognizable, and I believe they can project our morals and influence our choices. In fact, voices play a huge role in the digital marketing world, and here’s how—Recognizable voices can create an immediate connection with audiences, evoke emotions, and enhance brand identity. 📈 Just as we associate specific actors with their iconic roles, brands can leverage voice talent to foster familiarity and trust. 🤝 The right voice can make a message more memorable and engaging, allowing brands to resonate with consumers on a deeper level. Personally, Shrek 2 is my favorite of them all. 🎉 I love the music, the character development, and seeing Shrek turn into a human. 👨🦲 Here’s a clip of Chris Farley’s voice found on Fast Company and written by Joe Berkowitz. 🎬

Check out our story on Sway’s Universe to get a better understanding of what we’re trying to do and why it’s important for the culture. https://lnkd.in/g3vnpkST

Just when brat summer was having its moment, in strolled demure. ✨very demure, very mindful, very cutesy✨ Language evolves, sometimes faster than we can keep up. But today’s microtrends—words like ate (did great), brat (unapologetically authentic), opp (enemy) and preppy (stylish)—can tell us a lot about our culture in the moment. Meet “demure.” Just as “brat” was riding a summer wave of political energy, TikToker Jools Lebron posted about her “very demure” makeup look. Overnight, the word exploded on the scene, with users—and brands—jumping on board.  But like any trend, there’s a fine line between the cool kids and, well, the rest of us. 👋 Before you throw demure in your marketing, ask yourself: 1. Do you understand it? Will your audience? If there’s one thing trendsetters know, it’s authenticity. If you have to google it, they’ll see right through you—but they’ll also feel it when you get it just right. 2. Is it appropriate for you to use it? Slang words have a long history of originating in Black and youth culture. Rule #1: Always understand who you’re borrowing from. 3. Are you too late? Language moves fast, and the last place you want to be is on the end of a trend. Demure is having its day, but by the time you read this, the trendsetters just might have moved on. Language microtrends are a beautiful thing. They’re little subcultures that help us connect to each other and embrace who we are in the moment. And even better, when done right, playing with language is FUN. Like any good marketing, the key is understanding what you’re tying your brand to—and why. Because when it’s the right fit? ✨very demure, very smart, very on brand✨