This week at Association for Healthcare Philanthropy's International Conference, we released an additional study specific to healthcare donors and their perceptions of AI. Thanks to everyone who attended the pre-con session who got to see this data first! If you attended, what were your takeaways from the results? Also thrilled to see Zack Kass deliver the opening keynote and the AI optimism and the insights that will impact all of us. Lots of great sessions and discussions here at the conference as well. Nathan Chappell, MBA, MNA, CFRE and I expanded the original dataset to include 510 donors who specifically gave to healthcare organizations in the last 12 months, their age, income, giving amounts, and their perceptions of AI. Some key highlights: * Significant (majority) familiarity with AI * High comfortability with various fundraising use cases * Critical need for transparency and security but also the human touch in fundraising For those working in healthcare philanthropy, we hope these findings are helpful as you plan for 2025 and beyond!
It’s encouraging to see a high level of familiarity and comfort with AI among healthcare donors! Transparency seems like a key area to focus on - how do you think organizations can best balance the human touch with leveraging AI in fundraising? Would also love to learn more about the 20% that said their giving would "depend on AI use."
Already releasing a 2.0 version of the report?! Is there a menu I can choose from of what's the next vertical you release an update for?
Great findings
Thanks for the great roundtable! It was my favorite!
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3wHere's the link to the full report and the dataset, no email required: https://www.cheriankoshy.com/aiheathcare/