Chelsea Lambert’s Post

🔴"Marketers have self-taught themselves into a tactical ghetto." Professor Mark Ritson, Founder, Marketing Week Mini MBA with Mark Ritson Recent research by ADMA revealed huge gaps in the knowledge of Australian marketers, with just 32% surveyed able to name the four P's of marketing and a mere 16% across how to calculate ROAS (Return on Advertising Spend). The Capability Compass is ADMA’s response to one of the biggest challenges the marketing industry faces: The Capability Crisis. This innovative tool measures 13 different capabilities with 65 underlying skills across 3 distinct phases, namely; strategy, execution, and analysis. 🧭Get your marketing team on the right path to success, understand their gaps and address their training and development needs with the ADMA Capability Compass. ▶NAVIGATE the ADMA Capability Compass > https://lnkd.in/gnUfbpJW #CapabilityCompass #MarketingSkills #Marketing #DataDrivenMarketing #CMO #MarketingLeaders #FutureofMarketing #AustralianMarketers #AustralianMarketing #MarketingEducation #TrainingandDevelopment

🎉 TikMarketing crushed it in Q3! 🎉 We’re excited to share that we’ve achieved ALL CAP badges last quarter, exceeding our OKR goals with a 120% completion rate! This milestone reflects our team’s dedication to driving growth, fostering innovation, and staying at the forefront of digital marketing. Here’s what we accomplished in Q3: 🏅 CAP Diploma Badge – Passed 🏅 SV Badge – GOLD 🏅 LIVE Badge – SILVER 🏅 Creator Growth Badge – SILVER Our success is built on a combination of strategies, a strong collaborative spirit, and a deep understanding of what it takes to thrive in today’s fast-paced digital landscape. In Q4, we’re more committed and equipped than ever to delivering impactful results that set brands up for long-term success. For brands looking to elevate their presence on TikTok👇🏻 https://tikmarketing.co.uk #TikMarketing #Q3Success #DigitalMarketingExcellence #CAPBadges #AchievementUnlocked #GrowthStrategies #BrandGrowth #Q4

👩🏽💻 Last week I completed my first Girls in Marketing Digital Marketing Growth Programme #DMGP2024 I've learnt so much, looking forward to the final 2 sessions today! Sessions covered so far: 🫶🏽 Analysing Audience Insights and Building Customer Journeys with Olivia Mae Hanlon from #GirlsInMarketing 📈 Using Data to Inform Your Email Marketing Strategy with Beth O'Malley 🔐 Unlock Your Content's Potential with Content Audits and Reporting with Rejoice Ojiaku 🚀 Elevate Your SEO Game: Practical Insights for Marketers with Rita Cidre from Semrush 📘 Strategic Storytelling Techniques to Elevate Your Marketing Impact with Sophie Lee 🤓 Building Your Future: Upskilling and Showcasing Your Marketing Skills with Hostinger and Olivia Mae Hanlon 🥡 SO many takeaways but one thing I was interested in learning more about was story telling and one thing that stuck with me was... Your story is always about your audience, even when it seems about you. It needs to be relatable, emotive and memorable and should be grounded in research.

In today's digital age, social media platforms are the most effective way to stay relevant and reach a wide audience. With virtually everyone seeking their desires and necessities online, mastering digital media marketing is crucial for businesses. Constant strategizing is required to stand out and connect with the intended audience, fostering growth and success. Understanding marketing principles is indispensable for professionals in any industry, along with staying abreast of market dynamics. Stay ahead of the curve by honing your digital marketing skills and staying up-to-date with the latest trends. #DigitalMarketing #MarketingPrinciples #StayAheadOfTheCurve

Completed the Digital Marketing Growth Programme from the amazing Girls in marketing team ! 💃 Feeling very empowered and inspired to continue my growth in the marketing industry! What a beautiful community - Here’s a peek into what I learnt: ✨ Mastered strategic storytelling techniques to amplify my marketing impact with the incredible @sophiejturton 🔧 Built my future by upskilling and showcasing my marketing skills with Hostinger and @oliviamaehanlon . 💸 Maximised and understood my marketing budgets, thanks to Lisa Pearson’s insights. 🤝 Navigated stakeholder dynamics with newfound confidence and assertiveness, guided by @amylewinx . 📊 Analysed audience insights and crafted customer journeys during #DMGP2024 with Olivia Hanlon. 📧 Used data to inform my email marketing strategy, thanks to Beth O’Malley’s expertise. 📈 Unlocked my content’s potential through content audits and reporting, thanks to @rejiaku . 🔍 Elevated my SEO game with practical insights from Rita Cidre at Semrush, followed by a hands-on Semrush task. #GirlsInMarketing #DigitalMarketingGrowth #MarketingJourney #SEO #ContentMarketing #EmailMarketing #MarketingSkills #StakeholderManagement #MarketingBudgets #StrategicStorytelling #CustomerJourneys #Upskilling #DMGP2024

What happens behind the scenes when a marketing campaign exceeds expectations? Here’s what you don’t often see - Celebration: Yes, there’s the immediate joy and high-fives all around. Success isn’t just a relief; it’s a validation of hard work and creativity. - Analysis: Quickly after the celebration, comes the deep dive into data. What worked? What can we replicate? It’s about understanding the 'why' behind the success. - Optimisation: With successful elements identified, the next steps involve tweaking and optimising for even better results. No rest on laurels here! Why does this matter? Because successful campaigns aren’t just about boosting business metrics—they also enhance team morale and fuel innovative thinking. A lot is in store for marketers who not only aim for successful outcomes but also build upon them. 🔄 If you’ve led a successful campaign recently, share your story. What were the key elements that drove its success? #brainshub #marketing #campaigns #advertising #sales #ads

Completed Digital Marketing Strategy with Great Learning Marketing strategy makes it effective for you to attain results when you offer your product or services to the public. when you want to get started with digital marketing strategy 1. Digital technology 2. Digital data 3. Digital Channels 4. Digital Metrics 5. Digital Devices it's important to understand the • Analysis • Objective • segmentation • channels So your effort in marketing on the digital space will be productive and effective. Daily Contents will automatically bring your contents to the faces of your audience We still have much to cover and learn. Thank you Great Learning for this opportunity to Grow. #greatlearning #growthmindset

Reflecting on Today's Exciting Lecture at Fanshawe Toronto College! Today, I had the opportunity to attend an informative lecture on "Trends and the Future of Digital Marketing." The workshop covered the most recent digital marketing trends and offered useful insights into future considerations, plans, and techniques. Here are several crucial takeaways. 1. Emerging Trends: AI-powered marketing, personalisation, and the growing relevance of data privacy. 2. Future Considerations: How organisations must adapt to shifting consumer habits and the increasing emphasis on sustainability. 3. Strategies and tactics: Leveraging techniques, using advanced data for targeted advertising, and the importance of true storytelling. A big thank you to our expert professor for presenting such cutting-edge information. I am excited to apply these insights. #DigitalMarketing #DigitalMarketing #BrandManagement #ReputationManagement #FanshaweCollege #SocialMediaMarketing #CommunityMarketing #DigitalMarketing #FanshaweCollege #Networking #ContentStrategy #CommunityBuilding #MarketingInsights #LearningJourney #ProfessionalDevelopment #MKGT6040 #ILACFanshaweCollege

Sharing knowledge is very important to me. As many will know, I love delivering hands-on social media workshops to our clients and am lucky enough to have done it a lot! So to be asked to develop the course content, be a tutor and deliver workshops for the CIM Level 6 Social Media Specialist Award for Professional Academy - strategic partners of CIM | The Chartered Institute of Marketing - how could I say NO?! It fits in perfectly with what I already do - helping people and businesses with their marketing. I am pleased to say the big task of completing the course content was finished a while back now, and I will start to deliver the workshops to the students at the end of the month. Exciting! The course is for anyone working in social media that wants to understand more of the strategy, become a specialist and stand out with a CIM Qualification. #marketingqualifications #marketing

Unlocking the Power of Digital Marketing Strategies      As we dive deeper into the world of digital marketing, one key insight stands out: the value we offer through our products and services. It is not just about selling; it is about communicating that value to our digital consumers in meaningful ways.     Why does this matter?     Every interaction we have online should enhance our brand and resonate with our audience. Whether we are launching a new product or breathing new life into an existing one, adapting our strategies to the product life cycle (PLC) is essential.     Think of it this way: A robust digital strategy does not just drive sales, it helps sustain interest, fostering community and engagement at every stage. By leveraging digital channels, we can extend the lifecycle of our products and keep our audience connected and engaged.     Let us embrace the art of storytelling and the science of strategy to create lasting value!      #DigitalMarketing #MarketingStrategy #ValueCreation #BrandBuilding #StudentJourney  #MKTG6040  ILAC Fanshawe Toronto@ILAC    #StudentLife #DigitalMarketing #SocialMediaMarketing #CommunityBuilding #LearningJourney