Chaz Horn - The Collaborator’s Post

❓️Is it a Sales Problem or a Marketing Problem? 👩🦳Last night, I had a quick chat with my coach. I told her I wanted to get a few more sales on board since I have no one on my waiting list for coaching right now. I said, "I think I have a sales problem". But she surprised me with her response: "You don’t have a sales problem". "Really?" I said. She continued, "No, you have a marketing problem". You need leads. Without hot leads, you can't make sales. So, it’s more of a marketing issue than a sales issue. You need to focus on generating leads, and then you can work your sales magic. 😊That conversation made me realize the importance of differentiating between sales and marketing. The two are connected, but they require different strategies. 👍While I know I can convert leads into clients, I first need to attract the right audience. So now, my focus is clear. Generating quality leads. Because the truth is, without a strong marketing strategy, the best sales techniques won't get you very far. What do you think? Have you ever thought you had a sales problem, only to realize it was actually a marketing one? Are you more gifted at marketing or sales🤔 #MarketingStrategy #LeadGeneration #SalesGrowth #ExecutiveCoaching #BusinessDevelopment #EntrepreneurMindset #CoachWithPaul

People hate being sold to. But I booked 27 sales meetings for my client in 1 month. The secret? Shifting the focus. Instead of pushing products, build genuine connections through valuable content and targeted outreach. 1️⃣ Tailor all content to your offer Every piece of content should revolve around your value proposition. This attracts the right audience and sparks relevant conversations, leading to business opportunities. 2️⃣ Engage with existing interest Reach out to everyone who has shown interest in your field. This helps capture potential business that might otherwise be missed. This proactive approach drives most business. 3️⃣ Build valuable networks Actively expand your network by connecting with your ideal customers. Make a super clear ideal customer profile and make sure you connect with the right audience every day. The result? Sales conversations that feel natural and beneficial for everyone involved. Selling becomes so much fun and EASY! I work with this method and strategy with my clients. I either do it for them, or I give the exact recipe for them to do it themselves. If you’re ready to boost your personal brand on LinkedIn and attract clients without feeling salesy.. my services are for you DM me for more details 🌟 #personalbranding #founderledmarketing #B2Bmarketing

You need more sales so you decided to go all-in on self-promotion. Every blog post includes a sales pitch.👈 Each social media post talks about how great you are.👈 And, of course, you’re doubling down on your ad spend…👈 But nothing’s working. You’re not attracting new leads.❌ You’re getting zero engagement.❌ And your sales are stagnating at best, dwindling at worst.❌ The problem behind it all? You forgot to treat your prospects like people instead of wallets or ATMs.🤦🏻♀️ When you’re not getting the sales you want, you need to market smarter. Do market research to uncover what your prospects care about.✅ Find where your attempts to build relationships with your prospects are breaking down.✅ Streamline your marketing to lead your prospects to the answers they want.✅ Develop a content strategy around helping your readers.✅ Give them a reason to talk with you that doesn’t come across as a self-serving money grab!💡 If you want to increase your sales, stop making your marketing all about you and your priorities. Make it about the person who makes the buying decision. #DigitalMarketing #Sales #SocialEntrepreneurship

❓️Is it a Sales Problem or a Marketing Problem? 👩🦳Last night, I had a quick chat with my coach. I told her I wanted to get a few more sales on board since I have no one on my waiting list for coaching right now. I said, "I think I have a sales problem". But she surprised me with her response: "You don’t have a sales problem". "Really?" I said. She continued, "No, you have a marketing problem". You need leads. Without hot leads, you can't make sales. So, it’s more of a marketing issue than a sales issue. You need to focus on generating leads, and then you can work your sales magic. 😊That conversation made me realize the importance of differentiating between sales and marketing. The two are connected, but they require different strategies. 👍While I know I can convert leads into clients, I first need to attract the right audience. So now, my focus is clear. Generating quality leads. Because the truth is, without a strong marketing strategy, the best sales techniques won't get you very far. What do you think? Have you ever thought you had a sales problem, only to realize it was actually a marketing one? Are you more gifted at marketing or sales🤔 #MarketingStrategy #LeadGeneration #SalesGrowth #ExecutiveCoaching #BusinessDevelopment #EntrepreneurMindset #CoachWithPaul

HOW I WISH I KNEW THIS EARLIER. Many Sales persons are making the mistake of being salesy when trying to sell, that's why you generate leads and no one buys from you.. One thing with selling online is, immediately you are desperate about making the sale, your prospect won't buy, because you're after their money not solving their problems ❤️Build relationships with your audience::: Building relationships with your audience to sell online involves connecting with them on a personal level. Here's how you can do it: 1. Know Your Audience: Understand who they are, what they need, and what interests them. 2. Engage with Authenticity: Be genuine and interact with your audience through comments, messages, and emails. 3. Provide Value: Offer helpful content, tips, and insights related to your product or service. 4. Listen and Respond: Pay attention to their feedback and respond promptly and respectfully. 5. Share Stories: Use storytelling to make a connection and show the human side of your brand. 6. Offer Exclusive Deals or Discounts: Reward your audience for their loyalty with special offers. 7. Be Consistent: Maintain a regular presence on your chosen platforms to stay top of mind. 8. Ask for Input: Involve your audience in decisions or product development to make them feel valued. By nurturing these relationships over time, you can build trust and loyalty, making it easier to sell to your audience. Remember people buy from whom they like, know and trust, don't rush into selling without them knowing and trusting you. If you find this tips helpful kindly REPOST ♻️ and FOLLOW Michael Anyiam for more content on LinkedIn monetization #linkedIncommunity #linkedIncreators #sales #marketing #viral

To make sales in any offer that you do, you must know your audience's emotions. You can't be targeting the wrong audience and expect to make sales If someone promotes a offer you don't need, I'm sure you'll not buy it. So make sure you go after people that need your offer. Lead Generation is ➞ 10% Timing, ➞ 20% Volume, ➞ and 70% Offer. To become good in lead generation, you need to be obsessive about your ideal audience's: ➞ Questions ➞ Problems ➞ Desires ➞ Fears. In other words, DEEPLY know what they want and use it in your marketing. Most coaches & business owners Struggling to Positioning their offers That's the main reason No sales for them. Last time I posted about where to find them This time, I showed you why you're not making sales 🌿🌿🌿 📌 P.S. What topic do you suggest I post next? I’m confident that if you take action and start using my strategies, you’ll be on the right path to avoiding sales resistance altogether. 📌 Want to work with me to DM “Kavin” I will send you details.

Have you ever connected with someone who turns out to be your competitor? Awkward, right? While casting a wide net might seem efficient, it can backfire. Connecting with irrelevant prospects is a waste of your precious credits and can tip off competitors to your sales strategy. Don't just search by title or industry. Use keywords related to your ideal customer profile and target decision-makers. By being selective and strategic, you'll build a network of high-quality leads, not rivals. Remember, quality over quantity is key. #LinkedInSalesNavigator #SalesTips #SocialSelling

Creating awareness is vital. But without the next steps, you will likely not see sales. I take my clients through the necessary steps to lead followers, viewers, and connections through the sales funnel. If you feel you need this support - because you need more sales - give me a YES, and we can talk!

This is very true! A quality list can make or break a campaign. Take a moment to think about who you really want to connect with before embarking on your campaign. Get in touch to learn more about how SocialGen can help with that - and more!

BEFORE you even think about jumping on a sales call do this☝️thing Handle objection THROUGH your content AND in the comments This is the main difference between marketing and social selling that people don't get. You're having a real time sales conversation with your prospect in the content itself. It isn't a 1 way dialogue. You're not talking AT them, your listening and responding in almost real time. Ways to do this are... 🤓 Prove features and benefits 🤓 Show outcomes (social proof and testimonials, especially video are gold dust here) 🤓 Include previous clients IN the comments as well, they'll be your greatest cheerleaders in convincing that prospect. But the biggest thing is (for the love of god) make it contextual. I will often have sales conversations with prospects, then I'll go off and create a specific piece of content which speaks to that person. Moving the sales conversation along through the content and comments itself. See the difference 🤷♂️ That's social selling in a nutshell. There is no sales and marketing anymore. It's the same thing. Hit repost if you found this useful peeps. PS wooly hat selfies optional 😆 #SocialSelling #Marketing #Sales