Charlie Cowan’s Post

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GTM | AI Strategy | AI Change Management | Kowalah | Author of "How To Sell Tech" and “The Revenue Operations Playbook”

A good reminder for any AEs and SDRs figuring out how to get in front of that senior leader at your ’must win’ account. To get the interest of executives you need to show them a risk, opportunity or threat to their business they weren’t aware of, And often it’s the people doing the work that can help you formulate that unique perspective.

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