Charles P. Rogers’ Post

What are the trends in marketing thought leadership and how can polling give your brand an advantage? Join #B2BMarCom on May 23 to learn more.

Structured flexibility? Organized chaos? Whatever you want to call it -- Erin is right. Funny enough, she is giving advice to other CMO's/Marketing leaders. This is the exact advice I'd give to agencies too. Have a plan. Be prepared. But be malleable. Be flexible. Ebb and flow with your clients needs, within reason.

🌟 Saying you're "award-winning" is great — but can you prove it? 🌟 In today’s world, customers want transparency. If your brand or product claims to be award-winning, make sure to back it up! 🏆✨ 🔑 Tip: Share the specific award, the organization that gave it, and why it matters. A little proof goes a long way in building trust and credibility! Honesty isn’t just the best policy—it’s a competitive edge. 💡 #AwardWinning #TransparencyMatters #BuildTrust #ProveYourClaims #MarketingTips #BrandCredibility #CustomerTrust

🚀𝗧𝗼 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗺𝗲𝗺𝗯𝗲𝗿𝘀𝗵𝗶𝗽, 𝗶𝘁'𝘀 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝘀𝘁𝗿𝗶𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀! Check out our thought leadership article on Unlocking Growth: The Innovation of Membership Marketing Strategies. https://lnkd.in/gHHVdp92 #MembershipMarketingStrategies #SustainableMarketing

Recently, McGaw hosted a panel on building successful go-to-market strategies. Our VP of EMEA Marketing, Peter Bell, and other marketing and RevOps leaders discussed the topic and broke down the common missteps in GTM and how to avoid them. Learn all the takeaways from Peter Bell, Dan McGaw, Nina Wooten, and Kayvan Dastgheib-Beheshti

Special Announcement: My former sales leader, Sean Burke 🍀, is launching a newsletter dedicated to actionable levers you can pull to optimize the output of your entire company’s go-to-market efforts. The key is knowing which levers will create the most impact and how to execute a plan across the entire organization that drives predictable results. The Levers will be like no other content source available, and here’s why: 1.) Each issue is focused on one GTM lever that you can engage to drive near-term and long-term results 2.) This lever will be discussed across 3 lenses: - C-Suite - Leadership - Sales & Customer Success 3.) It will take less than 5 mins to consume 4.) It will be delivered on Saturday mornings, which is the only agreed-upon time that executives have to read strategic content 5.) To start, it will be sent every other week to keep the quality high 6.) Oh yeah, it’s free too   The first issue drops on March 16th. Sign-up here: https://bit.ly/4bXLeD5 Congrats Sean!  🐝

Recently, McGaw hosted a panel on building successful go-to-market strategies. Our VP of EMEA Marketing, Peter Bell, and other marketing and RevOps leaders discussed the topic and broke down the common missteps in GTM and how to avoid them. Learn all the takeaways from Peter Bell, Dan McGaw, Nina Wooten, and Kayvan Dastgheib-Beheshti

Serious value regularly from the Marketing Brew newsletter. For example, the SM engagement benchmarks by industry (link in comments) is worth the subscribe itself. https://lnkd.in/gsRCkeT3

Field Marketing has changed. Learn what global commerce leaders are focussing their attention on in 2024 and beyond. Thanks to all nine of our contributors! Paul Carpinella Graham Tahernia Shannon Harper Danny Silverman Anna Reeves Lee Kallman Nick Buxton Tom Schutz Dave Howard #FieldMarketing #EventMarketing #MarketingStrategy