Charles-Henry Monchau, CFA, CMT, CAIA’s Post

Google is contemplating charging for new "premium" features driven by generative artificial intelligence, potentially altering its traditional free-of-charge search model. This would mark a significant departure for the tech giant, which has historically relied on advertising revenue to fund its services. The proposed changes come amid increased competition and the emergence of AI technologies, such as ChatGPT, which pose a threat to Google's dominance in search. While the core search engine would remain free, certain AI-driven enhancements may be offered as part of premium subscription services. The move reflects Google's ongoing efforts to adapt to evolving user needs and technological advancements in the digital landscape. How do you think introducing paid AI-powered search features might impact Google's competitive position and user experience? #google #businessmodel #paymentsolutions #searchengine #artificialintelligence

Breaking digital news ⚠️ For the very first time, Google is considering placing its content behind a paywall - specifically premium search including their new AI features and search-generative experience. The Financial Times has reported that the technology giant is debating adding AI-powered search to its premium subscription service (Google One) which currently allows users to access Gemini and Gemini Advanced, Google’s alternative to ChatGPT. While Google is yet to offer an official statement on this news it’s suspected that the decision is based on AI zero-click searches cutting ad revenue, and because the new AI features could cost more to run than the original features. In short, AI zero-click search may affect their business as people wouldn’t have to visit sites to receive the content they’re searching for, and by creating additional server costs in generating AI search. What do you think of the news? Would you be willing to pay for an AI-powered Google search? 🔍 #DigitalMarketing #SGE #Google #ArtificialIntelligence #DigitalNews

Google just lost a huge antitrust trial—right as AI is poised to challenge its dominance in search. What does this mean for your business? 🚨 The U.S. Supreme Court ruled that Google has an illegal monopoly on search. With Google controlling 90% of online searches and 95% on smartphones, this isn't a surprise. But things are changing fast. For the first time, Google faces real competition from AI tools like ChatGPT, Perplexity, and the upcoming SearchGPT. This shift means businesses and marketers need to pay attention to Generative Engine Optimization (GEO). Optimizing for AI-driven search is becoming crucial as AI continues to grow in influence. While Google and SEO aren't going away, the landscape is changing. AI search is becoming more important, and we need to adapt to ensure our businesses stay visible. #SEO #GenerativeAI #SearchEngines #GEO

How vulnerable is Google on Search? But a decline in Google’s share of the search advertising market is likely not caused by a shift in ad spend to retail channels like Amazon; rather, it seems that Amazon’s growth, in particular, is simply enlarging the market versus siphoning ad spend away from Google Search. Meanwhile, consumer engagement with Google Search is certainly being challenged by scaled chatbots (eg., ChatGPT) and answer engines (eg., Perplexity). This is why I believe Google’s AI Overviews product and, more broadly, its Gemini family of models is mission-critical for the company. Full article linked below.

Predictions for SEO in 2025: A New Era for Search? 1. Government Action & Google’s Future: The government might force a significant change in the digital landscape by breaking up Google, potentially affecting their agreements with other tech giants. If Google loses its exclusive placement as the default search engine on Apple devices, this could open the door for Apple to end its partnership. Although Google pays around $20 billion to secure its spot, Apple could pivot and invest in OpenAI’s technologies, like ChatGPT and SearchGPT. By integrating search directly into their devices, Apple would gain control over both search capabilities and the resulting revenue. 2. Microsoft’s Move: With Bing historically holding less than 10% of the search market, Microsoft could take this opportunity to acquire or collaborate more closely with OpenAI. This could allow Microsoft to leverage ChatGPT and SearchGPT as separate entities or integrate them with Bing, potentially driving its market share upwards. 2025 might see Google facing a loss of up to 15-25% of its market share (if the anti trust case goes through). Apple, Microsoft, and potentially new LLM providers could step in to redefine the search space, with Apple integrating SearchGPT across its ecosystem. These changes hint at a transforming SEO world, where businesses need to stay adaptable to emerging search technologies. More for search? Follow me @ Bryan Wilson Share your thoughts and predictions below. #SEO2025 #DigitalMarketing #AppleSearch #Microsoft #AI #OpenAI #ChatGPT #TechPredictions #Antitrust #Google #MarketingTrends

While Google's desktop share dipped slightly, its mobile share grew, leading to an overall increase from 90.85% to 91.1% globally. Bing also saw a minor increase, reaching 3.7% globally, while the market share of other search engines dipped. The report highlights the minimal impact of AI-based search engines on Google's dominance. "Emerging AI based search engine traffic still less that 0.3% of Google traffic," Bank of America states. BofA clarifies this includes ChatGPT, whose traffic reportedly declined 12% month-over-month to 98 million visits.

Google has reigned supreme in the world of search engines. While various challengers have emerged over the years, few have managed to make a lasting impact. However, the landscape is now shifting, as a new contender has stepped up to the plate - Perplexity. Recently, Perplexity has emerged as a formidable competitor, setting its sights on disrupting Google's longstanding dominance. In response, Google has launched AI Overview, introducing AI capabilities that signal a new era in search technology. Just last week, the introduction of ChatGPT's web search feature has further intensified the competition in the realm of AI-powered search. We are now witnessing a fierce race among these three advanced tools, each vying for user attention and reshaping the future of search engines. It's clear that a new chapter has begun in the search landscape, with profound implications for how we access and navigate information in the digital age. #chatgpt #perplexity #google #searchengines

🔎 Google Explores AI Paywall Option! 💡💸 Reports have surfaced suggesting that Google, the globally renowned search engine, is delving into uncharted territory: contemplating a paywall for premium AI-generated content. This potential pivot in strategy hints at a paradigm shift in how Google monetizes its offerings. 🚀 The Buzz: Google is reportedly considering the introduction of a paywall for select AI-powered search features, including those integrated into its subscription services like Gemini, reminiscent of the popular chatbot ChatGPT. While Google has refrained from confirming specific plans, the notion underscores its inclination towards innovation and adapting to evolving market dynamics. 🗝 Why It's Significant: If realized, this move would mark a monumental departure for Google, ushering in a new era of revenue generation by monetizing its AI capabilities. Despite grappling with AI-related hurdles, such as controversies surrounding the accuracy of images generated by its Gemini tool, Google remains a dominant force in the digital realm. Read more 👉  https://lnkd.in/gKv3vbxu #DataSpike #Google #AI #Innovation #TechTrends

"In a world where everyone gets answers and doesn't have to click on links, the biggest loser is Google," - Perplexity CEO, Aravind Srinivas 👇 I think... 1️⃣ Search is going to fragment. Search is getting distributed out to the edges. Embedded in apps. In chats. In workflows. In devices. AI apis and competing models mean everyone platform will have the power to offer answers. Not just Google. 2️⃣ Will Google be the biggest loser? Google will almost certainly lose marketshare in search. Mostly because searches will increase and Google won't be the only answer engine. I think it's already happening. People are swapping out Google search for Perplexity, ChatGPT and others. 3️⃣ Google Gemini is definitely going to remain a leader in search and AI. But they are no longer the only game in town. 4️⃣ This is good for the consumers, but not publishers. People are going to be less likely to click on reference links. The days of 10 blue links are over. Why would they, if they already have the answer? 5️⃣ What will happen to Google's ads business? As long as Google continues to originate the majority of the web's traffic (eg. if Google remains your starting page), then they will continue to monetize ads. In fact, a case could be made that since Google's AI answers will diminish organic traffic out to publishers, it will push ad rates even higher as publishers scramble to make up for the loss in organic traffic. 🎯 Results: ~~~~~ ✅ Consumers win. ✅ Other apps win. ✅ Google still wins. ✖️ Publishers lose.

Google may put AI search features behind paywall #technology 🤝 Follow us on Discord 🔜: https://lnkd.in/gt823Zd3 🤝 Follow us on Whatsapp 🔜 https://wapia.in/wabeta _ ❇️ Summary: Google is considering putting some AI-powered search features behind a paywall to counter the impact of AI chatbots on advertising revenue. This would be the first time Google has moved its core search product behind a paywall. The potential changes come after Google's efforts to understand the impact of AI chatbots on search revenue. The company is exploring adding certain AI search features to existing premium subscription programs. Google's stock price fell after the news. No final decisions have been made on which features will be added to subscription models. Hashtags: #chatGPT #AIsearch #PaywallGoogle